2016.02.28

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-#- 2016.02.28 ---
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COGNITIVE BIASES (2016.02.28)
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* Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger Hardcover – Illustrated, December 30, 2005
by Charles T. Munger
http://www.amazon.com/Poor-Charlies-Almanack-Wisdom-Charles/dp/157864366X

* Influence: The Psychology of Persuasion, Revised Edition Revised Edition
by Robert B. Cialdini  (Author)
http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X

Just read the Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October

2001 issue. It covers the main points sufficiently (the so called "weapons of influence"), without needless pontification on topics that

are substantially more nuanced than Cialdini generally admits.

Buy "Influence-science and practice" instead as they are the same book !!
Influence: Science and Practice (5th Edition) Paperback – August 8, 2008
by Robert B. Cialdini
http://www.amazon.com/gp/product/0205609996/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=1944687442&pf_rd_s=lpo-top-stripe-

1&pf_rd_t=201&pf_rd_i=006124189X&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1C86PSCXGADCZT2M28Q2


* Triggers Paperback – September 23, 2014
by Joseph Sugarman  (Author) (copywriting)
http://www.amazon.com/Triggers-Joseph-Sugarman/dp/1891686054

"Advertising Secrets Of Written Word" is much more powerful
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top

Copywriters and Mail Order Entrepreneurs Hardcover – June 1, 1998
by Joseph Sugarman  (Author)

America's Top Copywriters and Mail Order Entrepreneurs Hardcover – June 1, 1998
http://www.amazon.com/Advertising-Secrets-Written-Word-Entrepreneurs/dp/1891686003/ref=sr_1_1?s=books&ie=UTF8&qid=1456712738&sr=1-

1&keywords=Advertising+Secrets+Of+Written+Word

Jhon bensons -
year you have to write good copyright - 4th grade level
CD - Rewards
...

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GET 1,000,000 PEOPLE TO BUY YOUR IDEA: HOW TO USE THE 25 COGNITIVE BIASES IN YOUR MARKETING
BEN AVANZATO - Chief marketing officer (2016.02.28)
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Get 1,000,000 People To Buy Your Idea
https://www.youtube.com/watch?v=09wsPCV33h0




25 COGNITIVE BIASES IN YOUR MARKETING  - Brain TRICKS
(so people buy things from you )
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1-Reward (benefit) -> interest
Copy from the best - change 5%
Afiliate marketing -Sharing ur marketing (give the people they share a %)
Give away more bonuses, content
Do it ofteen - Create dopamine in the barin

Ex:
big discount in difernet color
a picture of the results
put the discount in the default of the site
focus on the benefitts not the characteristics (the emotion the product give you)

2-Social proof (monkey see monkey do)
Do as otherr do - the triger presence of stree o puzzeling
Show: Testimonilas (twitt)- case studies - Video people using ur product - reviews

ex: speciali in retails you need review (amazon)


3-Contrast/anquering - (DISCOUNT items)
Redirect people to the good way
Create price option (DISCOUNT items), making the price down 4 special circutances, show competitor hight price
To you (uis the discount price really a good dela, else is "spensive")

ex:
amazon -  the discount
3 options - make sure you point well the one you want to go (comparation )

4-Available  more atention to easily available
Use:use phaser peopel know, easy word,  call to action (easier to finf bigger), easy to find wot u sell, readable font,

easy funnel (try to get the less bouncing)
make suer the people know wot u r selling.

ex:
google
little friction when you order/funel


5-Authorities - Convesion rates
CR (know your number)-> conversion /rate
 ex: 100 (check out)/200 (print adds) = 50% cr
We are programe to listen to autrority - you have to become AUTHORITY
 why listen to someone!
use:add seals to your checkout, seen on...,cretae safe looking website (brand image, concurrency in the site, simetry

in the design looks nice),let know ur customer ur are the expert, showing social media icons

6-Urgency/Scarcity
Perception become more attractive (only a tiemline, x number in the conference)
use:timmers,limited stock, both togeterh
Urgency vs Scarcity
ur - time
sc - physical thing

ex:
groupon

6-Lollapaloooza ()
mix 3 or more biases togeteher  to affect custome decision

ex:
kim kardasition - you give a reward but you quide thought a proces (quizz) + at the n you give them some tiem to use ur reward



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* Gary Vaynerchuk (2016.02.28)
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Gary Vaynerchuk

https://en.wikipedia.org/wiki/Gary_Vaynerchuk

* Overnight Success: Gary Vaynerchuk
https://www.youtube.com/watch?v=OTHbFb1fNy4

* Gary Vaynerchuk: Building Personal Brand Within the Social Media Landscape - Web 2.0 Expo NY
https://www.youtube.com/watch?v=EhqZ0RU95d4

1,000 of videos GARY
http://tv.winelibrary.com/

Make a bussiness model
 something that make money in the way
Legacy is greater that currency
He likes helping people
Play the game one time - one live ---> its bussiness and the teh game is changing (tv, radio, newspaper)
 Brabd equity - urself ---> gold rush of branding
 wot do iwant to do?
 hustle/position urself to do what you what to do
You have to do what you like - becouse even if is succs you will do it
Use all the tools that u can - connect with as much people as posible

* Gary Vaynerchuk's Top 10 Rules For Success
https://www.youtube.com/watch?v=-vqJrJ8cxEQ
1-Bet own your strenght - find someone to audith urself
2-work
3-Put bussiness in perpective - bussines sis only bussiness
4-Execute your ideas
5-Dont overlook storytelling
6-Care about ur customers - run bussiness wuth your heart, no with ur head (only)
 emotional IQ is goint to dominate bussiness -> a comodity
 feels good
7-Stick to your DNA - stick to wot u r good at and surrond urself with people opposite to u (bring other values)
 Ability to addapt -
 ME/HIM - Crae about the atmosp`here, how people role (if you dont dont how to play with oter... u r out)
          I dont like FRICTYION
8-Do the things tat matter - delegate the rest (micromanage)
 we all delegate, we all micromanage
  do micromangaing all teh time - things not scalable
 most of the things not matter
 do not judged
9-Dont make excusess
 Biger obstacle - time or money? Both - they will be always be problems...millions
 There are 1m reason why not, but theer is 1 grate reason WHY (u just need to persevere, no matter wot is it)
 Building a bussiness is hard. You have to be optimistic
 u have to have the stomack to dela with the problems that will ocuur! (ME -> big problem 4 me :()
  Everything that goe swrong is my fault.
10-There si not overnight success - lucks comes from been in the right spot

EXAMPLES : Nagores, Iñaki, Santi, Maria

* 6 MINS FOR THE NEXT 60 YEARS OF YOUR LIFE - A RANT
https://www.youtube.com/watch?v=stD9RycSXiU
7pm to 2am
Unterprnusreship is not taken out from ur family, its taking out from everything else!
Not only fot young people game
Learnd the craft (the new technologies)
 "You didn't grow up driving, but you learned that" So awesome. Inspiring!
Do not REGERT not doing it
B4 it was really dificult to be untrepenou, today is not.

Dont worry of small things! Dont get emotional, project finacial
Focus on the agenda

* Self-Awareness: Know Yourself: Gary Vaynerchuk
https://www.youtube.com/watch?v=j6tKf1IR5j8
Understand ur bad (shortcoming) and good things (sterngtgs)
 Accept shortcomings
 Acentuate ur strengs
Be a peace withyourself -> so will not bullshit urself

* #AskGaryVee Episode 118: Gary's Dad Joins The Show
https://www.youtube.com/watch?v=npcXH-QdJbM
Focus on Topline, dont focus of wot is not producing.

* Gary Vaynerchuk: Stop Storytelling Like it's 2007
https://www.youtube.com/watch?v=OnXijAxiy8g
http://dailygrape.com/videos
Quality Grate story telling i micromoments
 Content and Context (diferent sm)
 You have to be aware in wich SM u are so tjhe story you are telling adjust to what people wont on it
 Dont put the same pictures in all SM
 Ex. even if u r the same person, u dont act, dres teh same in a awedding or at home
Everybody is short in TIME - our bigger asset

Book - jab jab jab right hook
Campain has to be every day  - act like a human
Bring value to them b4 asking
The bullshit radar is becoming better in people

* #AskGaryVee Episode 34: How to Build a Personal Brand from Nothing
https://www.youtube.com/watch?v=FlVP7eYBNX4
The adding of 2cts


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FIGHTMEDIOCRITY TOP 9 BOOKS (2016.02.28)
=================================================

https://www.youtube.com/watch?v=huJrpO4Fev4
Published on 28 Feb 2016
Money
1. Rich Dad Poor Dad: http://amzn.to/1VLAklY
2. The 4-Hour Workweek: http://amzn.to/1Qn5DA5

Social intelligents
3. How to Win Friends and Influence People: http://amzn.to/1VLAoCe
4. The 48 Laws of Power: http://amzn.to/1VLAoSK

Becomen a man/master
5. The Way of the Superior Man: http://amzn.to/1Qn5EDZ -> become "inmune" to women (why did that happend? its not important - just

undetand it)
6. Man's Search for Meaning: http://amzn.to/1Qn5GM0 - wot are the things u r complaining about (do you ever feel loike been a

proisioner)
   wll really put things in perpective
7. Mastery: http://amzn.to/1VLArOu - been good at anything (explain the way how mastery works)

Top
8. Mindfulness for Beginners: http://amzn.to/1VLAs4S - First you have to be happy withurself in ur NOW
9. The Obstacle is the Way: http://amzn.to/1VLAslw (onstaicizon)



===============================================================
COGNITIVE BIASES (2016.02.28)
===============================================================
* Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger Hardcover – Illustrated, December 30, 2005
by Charles T. Munger
http://www.amazon.com/Poor-Charlies-Almanack-Wisdom-Charles/dp/157864366X

* Influence: The Psychology of Persuasion, Revised Edition Revised Edition
by Robert B. Cialdini  (Author)
http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X

Just read the Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October

2001 issue. It covers the main points sufficiently (the so called "weapons of influence"), without needless pontification on topics that

are substantially more nuanced than Cialdini generally admits.

Buy "Influence-science and practice" instead as they are the same book !!
Influence: Science and Practice (5th Edition) Paperback – August 8, 2008
by Robert B. Cialdini
http://www.amazon.com/gp/product/0205609996/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=1944687442&pf_rd_s=lpo-top-stripe-

1&pf_rd_t=201&pf_rd_i=006124189X&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1C86PSCXGADCZT2M28Q2


* Triggers Paperback – September 23, 2014
by Joseph Sugarman  (Author) (copywriting)
http://www.amazon.com/Triggers-Joseph-Sugarman/dp/1891686054

"Advertising Secrets Of Written Word" is much more powerful
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of

America's Top Copywriters and Mail Order Entrepreneurs Hardcover – June 1, 1998
http://www.amazon.com/Advertising-Secrets-Written-Word-Entrepreneurs/dp/1891686003/ref=sr_1_1?s=books&ie=UTF8&qid=1456712738&sr=1-

1&keywords=Advertising+Secrets+Of+Written+Word


Jhon bensons -
year you have to write good copyright - 4th grade level
CD - Rewards
...