2017.12.04 (W49)

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2017.12.04 (W49)
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===============================================================
4.BOOKS
===============================================================

* Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer (Inglés) Tapa blanda – 25 abr 2016
de Steven Pressfield  (Autor),‎ Shawn Coyne (Redactor)

https://www.amazon.es/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
https://www.goodreads.com/book/show/30556551-nobody-wants-to-read-your-sh-t

It has to be:
 suprising, intriguing, exciting
Problems -
 why is not selling --->
 Resolution
Write what others want to read
Structure:
 hook the audience
 tension, conflic
 resolution, stand out
How can we tie all togeteher - well rounded

2017.11.20 (W47)

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2017.11.20 (W47)
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===============================================================
1.PERSONAL GROWTH
===============================================================

### 29 MANERAS DE SER CREATIVO - YouTube

Title                                  | URL
---------------------------------------|-----------
29 maneras como ser mas creativo - YouTube | https://www.youtube.com/results?search_query=29+maneras+como+ser+mas+creativo
29 MANERAS DE SER CREATIVO - YouTube | https://www.youtube.com/watch?v=bCCowCm6GoA
29 Formas de mantenerse Creativo - YouTube | https://www.youtube.com/watch?v=FrwsL4-QpTc

Title                                  | URL
---------------------------------------|-----------
(89) The Philosophy of ONE PUNCH MAN – Wisecrack Edition - YouTube | https://www.youtube.com/watch?v=EQB6ctBXNzs
 No Pain, No Growth

(90) Your One Word will UNLOCK your POTENTIAL - #UnlockingLily Ep. 12 - YouTube | https://www.youtube.com/watch?v=TLVKUldW65E


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2.BUSINESS
===============================================================

===============================================================
3.SOCIAL MEDIA
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===============================================================
4.BOOKS
===============================================================
### Tribe of Mentors | Tim Ferriss | 10 Best Ideas | RTS Book Summary - YouTube

Title                                  | URL
---------------------------------------|-----------
Tribe of Mentors - Tim Ferriss - 10 Best Ideas - RTS Book Summary - YouTube | https://www.youtube.com/watch?v=6hytumQ8weE

What if you had access to over 100 of the worlds BEST mentors — what advice would they give you? Going over 10 BIG ideas in today’s video: Tribe of Mentors.

1. SIMPLIFY
Tim Ferris if you don’t know — 4 Hour Work Week (my life changing book) — investor/podcaster/TV host/ Experimenter
Background on book — Tim turned 40 and had series of questions
“What would this look like if it were easy?” He’d send an email to most successful people, same questions, analyze patterns for answers
Put them into this book
The question you can ask “What Would This Look Like If It Were Easy?

2. MACRO FOCUS. MICRO Execution
STORY: I was out drinking one night — drunk guy sits down in our booth, puts arm around me and says:  “GUYS! hours make up days. days make up weeks. weeks make up months. make up years. make up decades = your life”
Hate to admit it, but his drunken rant stuck with me.
We worry too far into the future and not enough about present
Gary Vaynerchuk
Everyone stresses about MACRO: “What will i do in 20-years?” or “What if I try something that doesn’t work in 10 years” or  “Wasted time”
Not enough on MICRO: “why am I checking Instagram 22 times day and watching Netflix 4 hours a night”
Instead: FLIP IT. Squeeze every last second out of day — won’t HAVE to worry about 20-years from now because you’ve made THE MOST from it!

3. Early Rejection
Common theme in this book: every major success had a major failure
When asked “What most impacted life?” 9/10 it were the “negatives”
Challenge and struggle where growth happens. Discomfort.
Ex: Tony Hawk — THProSk8 ($1.4 BILLION) got rejected first time. Good thing b/c they wouldn’t have same vision to make it 1.4B

4. Class one platform
Manage energy, not time - So you dont burn out

5. Self steem
Reputation you have with yourself

7. Extream ownership
Take respossability for good or bad
Take control of your live or someone else will do it (mercy of other people)

8. Discipline = Freedom
Diferent wish diferent discipline plan/startegy ...

9. Ask better quetions

10. Honor the struggle
Embrace the grind
Force the weekness when struggling

===============================================================
5.OTHER
===============================================================


===============================================================
NEGOCIATIONS
===============================================================

===============================================================
YOU
===============================================================

2017.11.13 (W46)

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2017.11.13 (W46)
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===============================================================
1.PERSONAL GROWTH
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===============================================================
2.BUSINESS
===============================================================

*
Cheap and right away
Answer question that will be relevant in the future
create and then bring then to you
 put in the hand of early adopters
give free as much as posible so they can try and decide by themself e if is worthy or not
build a machine/platform for marketing
make things about other people

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3.SOCIAL MEDIA
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===============================================================
4.BOOKS
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===============================================================
5.OTHER
===============================================================


===============================================================
NEGOCIATIONS
===============================================================

===============================================================
YOU
===============================================================

2017.11.06 (W45)

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2017.11.06 (W45)
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https://www.quora.com/profile/Gordon-Miller-21

===============================================================
1.PERSONAL GROWTH
===============================================================


===============================================================
2.BUSINESS
===============================================================




### How to Sell A Product - Sell Anything to Anyone with The 4 P's Method - YouTube

Title                                  | URL
---------------------------------------|-----------
How to Sell A Product - Sell Anything to Anyone with The 4 P's Method - YouTube | https://www.youtube.com/watch?v=UCo3Z-y72Kg

How to Sell A Product so That People MUST Buy - 4 P's Method

4 P's
Promise - hook them in the first 5 seconds
Picture - Pitch emotions not logic. Paint the emotional picture.
Proof - Show them don't tell them , Show them the emotions. E.g. share a emotional story.
Pitch - Call to action/Ask - Ask them to do what you want - Make it simple one call to action.

---

Promise
In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video.

Picture
If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches,  convincing girlfriend where we should eat — list goes on.

Proof
I use this SAME method every video. In fact, what you’ve been watching this entire minute IS the method I’m going to teach you. Still watching? Proof it works and has held your attention this long. Credit for this goes to Mike Del Ponte on the Social Triggers Podcast. The 4 P’s Method.

Want to learn how to sell yourself using video marketing?

Get the YouTube Success Formula ebook Kindle Edition for ONLY $2.99

Inside you’ll discover…..


★★★ The 4 P's  ★★★

Content: The 4 P’s
1. Promise
Short punchy ONE line about what you want to give them. 
EX: Ad — hook in first 5 sec or other 60 doesn’t matter. EX: Movie — hook in the first scene!
MY EX: Teach you how to sell so good people will pull out wallet and say “TAKE MY MONEY”

2. Picture
We buy with our emotions. We rationalize with logic. A feature is great, but give me BENEFITS. What will this DO in my life for me?

3. Proof
Apple story graphic designer.
Don’t TELL ME. SHOW me.
This method: Look in the description of this video. I’ve included my entire word for word outline.

4.Pitch
Now we’re current with where you’re watching and I’m talking. It’s time for me to close this video with last P: The Pitch. What is your call to action? If you’re watching this, you know about the pitch. This is where people focus all energy on learning. Skip first 3 P’s.
EX: Every email has ONE CTA for best click-throughs. Because people overwhelmed with options, won’t choose any. ONE thing want them to do? Principles to include Scarcity,

My Pitch
So here’s my pitch to you: If you got this far — like this video. Share this video with someone who you’ve spoken about sales or persuasion with.


### Best Salesman in the World - YouTube

Title                                  | URL
---------------------------------------|-----------
Copy Chief – The Million Dollar Potato Peeler Sales Pitch | https://copychief.com/the-million-dollar-potato-peeler-sales-pitch/
Best Salesman in the World - YouTube | https://www.youtube.com/watch?v=NGOjFhKeLiU


1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate himself from the panhandlers in the streets of New York City. (And technically he does not ask for money, he asks for a sale.)

You can use this when driving traffic to your offers by promising something of value for visiting your site. Tease curiosity with headlines like, “Exposed: How An Old Man With A Funny Accent Made A Million Dollars Selling Potato Peelers On A NYC Sidewalk”

2. Show your credentials. Notice that Joe surrounds himself with proof of his credentials; his Daily News article is on display, as is his feature article in Vanity Fair and a photo of his appearance on the Today Show. This makes the audience feel safe and provides Joe celebrity status.

You can use this on your website by displaying legitimate credentials about you and your business via testimonial blurbs, endorsements and “As Seen On” icons.

3. Big action opener. Once the audience is close, Joe doesn’t waste time making hyped-up promises or small talk, he just gets right to work demonstrating what his product does and why it matters to his prospects.

You can use this in your pitch by launching straight into a video that shows your product in action. Once you’ve won your prospect’s attention, you can begin to drill down the finer benefits.

4. Describe the tangible benefits. Joe knows his product will appeal to busy moms, so he says, “You do that with the kids, they’ll eat their vegetables.” There’s another brilliant example of some “beyond benefits” a minute or so later when Joe explains that if you fry potatoes and drink red wine like the French, “You’ll live forever, you’ll never die.”

You can use this by thinking through how each benefit of your product can have a positive effect on life for your prospects beyond the obvious.

5. Use humor to bond with your audience. “Does matter if you’re right handed, left handed, or like a politician — under-handed.” This is masterful use of the humor as bonding tool. It furthers Joe’s “man of the people” credentials even though he was a millionaire living on Park Ave.

You can use this with your audience by finding a common enemy to poke fun at, but keep it lighthearted unless your market is extreme in its beliefs.

6. Show the dreadful alternative. Joe holds up the common potato peeler most of us have in our kitchen drawer and says, “You can’t slice potatoes like that with one of these things.” This simple reference to the norm makes what we’ve been using to peel potatoes feel desperately inferior and creates a sudden urgency to replace a utensil that was far from our minds just two minutes earlier.

You can use this by pitting the way your prospects typically do things against how life could be if they were armed with your product or service.

7. It’s easy for anyone to use. Joe hands the peeler to an audience member and has her glide it across a carrot. This gives the audience “social proof” that it isn’t just Joe’s prowess with the tool that makes it so effective. The thing really works!

You can use this online by showing video testimonials of people bragging about how great your product works for them.

8. Reveal “the catch?” Here Joe says, “There’s no trick there’s no skill, but you must use at least six slices.” The caveat is hardly a deal breaker, however by revealing it and adding in the word “but…” you know he’s giving you the truth, making it easy to give him your trust.

You can use this by looking for a place to reveal a small flaw or caveat to your product’s magic and exposing it to build trust.

9. Close with a flurry of benefit bullets. Now that the demo is complete, the proof is shown and the trust is established, it’s time to open the cash register. As Joe pulls out his big bankroll (more proof that the product is popular) he shouts a litany of features and benefits to knock his prospects off the fence…

“They’re made in Switzerland, they’re not made in China.”
“They’re made of stainless steal, they cannot rust.”
“They’re dishwasher safe and I promise you they never need sharpening.”

You can use this by listing the biggest benefits beside or underneath your order button and again on the order form itself.

10. Squash common objections. “And if anyone thinks that’s a special one, you can have that one, I’ll use another one.” Clearly a response to 15 years of skeptical New Yorkers insisting that Joe is shooting with “loaded dice”. He knows it’s on the mind of certain prospects, so he squashes it with a quick line.

You can use this by adding a FAQ section to your sales page to tackle common objections.

11. Special offer pricing. Joe offers “one for $5 or five for $20”. But notice how he builds to the special offer with his phrasing, “They’re five dollars each, they’re worth every penny, they last a lifetime. You can get two for ten, four for twenty and a lot do — you’ll get one free.”

You can use this by thinking of ways to create special offer pricing, just be careful that it doesn’t diminish the original value you’ve worked to establish.

12. Create emotional urgency and justify with logic. “And why would anybody want five peelers if they last a lifetime?” Joe asks, “Cuz you’ve got four friends that’s why.” Then he reminds us that the holidays are coming up and punches the offer with, “you not only save a lot of money, you save a lot of time looking for gifts.” Brilliant.

You can use this by getting your prospects to think about how much the people in their life would benefit from the product and how they’d be a hero for showing up with one as a gift.

13. Keep selling through the sale. As Joe furiously collects cash and hands out peelers, listen to how he runs through his credentials to nudge people over the fence and help them justify their emotional decision to buy…

“Fifteen years I’ve been selling the same thing.”
“1994 I was in the Daily News.”
“Three years ago, Vanity Fair. Julia Roberts on the cover and me in the middle.”
“Best $5 you’ll ever spend.”
“You can’t buy anything in this country that’s made in Switzerland for five dollars… A Swiss Army knife is nearly $100.”
“They don’t make cheap things in Switzerland, they make good things.”

and my favorite line… “You’re not buying these because they’re cheap, you buy ‘em because they’re good and they work.”

Four minute pitch, five dollar product, fifteen years of success, over a million in sales.

Proof that making sales can be easy when you believe in your product and you’ve got the right pitch.

When is the last time you witnessed a master salesperson in action? I’d love to hear about it in the comments.


Title                                  | URL
---------------------------------------|-----------
9 Most IMPORTANT Things You NEED TO KNOW When Starting a BUSINESS! - YouTube | https://www.youtube.com/watch?v=gYcs8-Pmuqw

Know your business
 "Ask GREAT QUESTIONS" — Tim Ferris
Have a high pain threshold
Build trust with customers
Change constantly
Bring your A game
Don't give up
Stick to your DNA
Focus - "The more you do, the better it gonna get"👌 thanks Evan🙏

Title                                  | URL
---------------------------------------|-----------
I lost 3-4 pitching contests to startups with no investments and clients. Does it mean my pitch is bad? - Quora | https://www.quora.com/I-lost-3-4-pitching-contests-to-startups-with-no-investments-and-clients-Does-it-mean-my-pitch-is-bad
Gordon Miller - Quora | https://www.quora.com/profile/Gordon-Miller-21
Is it true that Apple leads the industry? - Quora | https://www.quora.com/Is-it-true-that-Apple-leads-the-industry

What must every entrepreneur working on a SaaS/B2B startup know? - Quora | https://www.quora.com/What-must-every-entrepreneur-working-on-a-SaaS-B2B-startup-know
Everything will take longer than you expect or plan. B2B and SaaS is not the same as SaaS in a B2C market. Companies don't decide fast on new products, you may find yourself in situations where your SaaS product will be compared to a traditional software product. This leads to longer sales cycles and effort in answering RfPs.

Go out and start "real" sale early. You need to talk to as much people as possible when your product is ready. Don't rely on your personal network, these people are nice to you and will always listen to you. But it will not materialize as you would expect it. Go out of your office, contact people, get introduced to more people and sell your idea and product.

B2B is Content Management. Companies want to solve problems and people want to ease their life. So your value proposition should focus on this. If you have your value proposition you should create content to proof that you know what you say.

===============================================================
3.SOCIAL MEDIA
===============================================================


===============================================================
4.BOOKS
===============================================================

### (1) The Five Dysfunctions of a Team - YouTube

Title                                  | URL
---------------------------------------|-----------
(1) The Five Dysfunctions of a Team - YouTube | https://www.youtube.com/results?search_query=The+Five+Dysfunctions+of+a+Team
Book Summary: The Five Dysfunctions of a Team by Patrick Lencioni - YouTube | https://www.youtube.com/watch?v=-T4zFj4KTBg
Video Review for the The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni - YouTube | https://www.youtube.com/watch?v=509V7Z9OUQA
The Five Dysfunctions of a Team by Patrick Lencioni - YouTube | https://www.youtube.com/watch?v=U_VRDWqLNNc

Absense of TRUST
fear of CONFLICT
Lack of COMMIITMENT
Avoindance of ACCOUNTABILITY
Inatention to RESULTS

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5.OTHER
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===============================================================
NEGOCIATIONS
===============================================================

===============================================================
YOU
===============================================================



...

2017.10.30 (W44)

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2017.10.30 (W44)
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===============================================================
1.PERSONAL GROWTH
===============================================================
Title                                  | URL
---------------------------------------|-----------
48 preguntas para fomentar pensamiento crítico - Javier Tourón - Talento, Educación, Tecnología | http://www.javiertouron.es/2017/10/48-preguntas-para-fomentar-pensamiento.html?m=1

===============================================================
2.BUSINESS
===============================================================
Title                                  | URL
---------------------------------------|-----------
📉 ¿Qué le pasó a la empresa Yahoo? - Caso Yahoo - YouTube | https://www.youtube.com/watch?v=UklOjpO8A9c
👟 ¿Conoces las claves del éxito de Nike? - Caso Nike - YouTube | https://www.youtube.com/watch?v=vP4a6ErFmc4
✍ La sencillez como fórmula del éxito - Caso Bic - YouTube | https://www.youtube.com/watch?v=8IAkOpaKdKo

###  PITCHING

Title                                  | URL
---------------------------------------|-----------
corporate storyteller - Google Search | https://www.google.es/search?q=corporate+storyteller&spell=1&sa=X&ved=0ahUKEwjvkJHWvJnXAhVL2hoKHd6fArAQBQglKAA&biw=1156&bih=683&dpr=1.6
Donna Griffit (@Donna_Grif) - Twitter | https://twitter.com/Donna_Grif
Donna Griffit - Corporate Storyteller | https://donnagrif.com/
(5) Demo day pitch: make your 5 minutes memorable - YouTube | https://www.youtube.com/watch?v=7u0cKqRPYhY


### BUSINESS PLAN

Title                                  | URL
---------------------------------------|-----------
How to Write the Perfect BUSINESS PLAN ft. @SKellyCEO - YouTube | https://www.youtube.com/watch?v=OWwFBoDSlBk
Watch These Entrepreneurs Pitch Their Startups to Judges from Techstars and AlleyNYC - YouTube | https://www.youtube.com/watch?v=rX1d_uS-JTE
(7) Sell Your Idea - How to present your IDEA to a company - YouTube | https://www.youtube.com/watch?v=COwAoLtmpTM
Sage Advice - The Sage Advice Blog | https://www.sage.com/en-us/blog/#



===============================================================
3.SOCIAL MEDIA
===============================================================


===============================================================
4.BOOKS
===============================================================
* HOW TO GET RICH - Rich Dad Poor Dad - Robert Kiyosaki - 10 Best Ideas - YouTube | https://www.youtube.com/watch?v=KJ1qdAbYjOc&list=PL2LyGQJuIOzAvsknvsoBpfCIzM7BxDCh3

* 10 Best Ideas - The ONE Thing - Gary Keller - Book Summary - YouTube | https://www.youtube.com/watch?v=03Enex_MWpc
BIG 10 IDEAS:

(1:50) DOMINOS
Domino's can knock over next one up to 50% larger
1D 2” 23D Eiffel tower 31D Mt. Everest 57D Moon
Small change - habits build on each other

(2:50) THE ONE THING
Try to chase 2 rabbits, won’t catch either
EX: Starbucks - coffee
EX: KFC - chicken
EX: Starwars - merchandise
EX: Google - search

(5:40) THE 3 MYTHS
Multitaskers (-28% of day due to multitasking. / To juggle is an illusion - only hold 1 ball at time (College) / Distracted driving = 16% all car fatalities in USA)
Willpower - (like a muscle - more you use more you lose. Prioritize MIT in morning) (STUDY: Stanford undergrad. memorize 2digit # or 7 digit number. cake or healthy snack - 7 digit number crew 2x likely to chose cake!)
80/20 - real quick summary (busy or productive)

(10:45) RUBBER OR GLASS?
"Imagine life as a game in which you are juggling some five balls in the air. You name them - work, family, health, friends and spirit and you're keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls - family, health, friends and spirit are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for balance in your life."

(11:15) PARKINSON'S LAW
tasks expand to time allotted
set deadlines
weddings / term papers / projects all have deadlines

(12:50) THE SUCCESS LIST
80/20 your to-do list
priority not being busy

(13:30) THE FOCUSING QUESTION
“What’s the one thing you can do this week such that by doing it everything else would be easier or unnecessary?”
EX: These videos - film on MONDAY

(14:40) LIVE BY PRIORITY
BIG picture - small focus

(15:30) THE 4 THIEVES
1. Inability to say “no"
2. Environment unsupportive
3. Poor health practices
4. Fear of chaos

(17:10) APPLY THE ONE THING!
Q: “What would this look like if it were easy”
Q: “What’s the one thing you can do this week such that by doing it everything else would be easier or unnecessary?”
Q: “What’s the ONE thing I could do that would have biggest impact on my: relationship / family / finical / health"
Q: What are my ONE year goals? (journal back of notebook) - goals: 39% more likely when write down - 76% more likely when weekly report / accountability.


* Las 22 Leyes Inmutables del Marketing - YouTube | https://www.youtube.com/watch?v=NACkEa3PbcY



===============================================================
5.OTHER
===============================================================


===============================================================
NEGOCIATIONS
===============================================================

===============================================================
YOU
===============================================================



...

2017.10.16 (W42)

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2017.10.16 (W42)
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===============================================================
1.PERSONAL GROWTH
===============================================================

Title                                  | URL
---------------------------------------|-----------
How to Prevent Burnouts - https://www.youtube.com/watch?v=lOHQ9xOGnsU
what are my 100% comminment?
when have i quit during the dip?


Title                                  | URL
---------------------------------------|-----------
(1) "#BELIEVE in What You're DOING!" - Mark Zuckerberg - Top 10 Rules - YouTube | https://www.youtube.com/watch?v=QtY_jZa0eZ8&index=1&list=PLiZj-Ik9MmM0VWRGYCfuUCdyhKfU733WX

-= ZUCKERBERG'S RULES =-
1. Just start!
2. Take risks
3. Keep on going
4. Be prepared to be misunderstood
5. Have heroes
6. Deliver value
7. Work in a team
8. #Believe in your mission
9. Help others find their purpose
10. Remember where you started
-= BONUS =-
* Have the freedom to fail
* Connect the world
* Be nice to people



Title                                  | URL
---------------------------------------|-----------
How to Overcome FEAR, Start a YouTube Channel and Post Your First Video! - YouTube | https://www.youtube.com/watch?v=A-qxhfeOd2E&feature=push-u-sub&attr_tag=nEH73OTo9yDiXuAU-6
"In my 20's I was too LAZY to Get Out Of BED!" ft. @tombilyeu - YouTube | https://www.youtube.com/watch?v=TrsQGZQN-rU

Title                                  | URL
---------------------------------------|-----------
One Tough Question You MUST Ask... - YouTube | https://www.youtube.com/watch?v=2lWYNwSSWag
what meaning have i given to a hard life event?
what was the hardest thing i had to go throught? how was that a goof thing?

when shit happen ... -> What a great oportunity to grow



Title                                  | URL
---------------------------------------|-----------
What are some indicators that you should give up on a startup? - Quora | https://www.quora.com/What-are-some-indicators-that-you-should-give-up-on-a-startup
 The 64th VC ended up investing after just three meetings. We didn’t even have to pitch the whole partnership.
 Only you know when it’s time to give up. I’m glad I didn’t listen to the well meaning people that suggested I quit.

Title                                  | URL
---------------------------------------|-----------
(8) Top 7 Lessons From 134 Books - YouTube | https://www.youtube.com/watch?v=Pr5e9b9ZjvA&t=359
LESSON 1: Boost Your Happy Chemicals
LESSON 2: Forget Self-Help
LESSON 3: Value Your Time
LESSON 4: The 80/20 Principle
LESSON 5: Learn How to Win Friends and Influence People
LESSON 6: Create, Don't Consume
LESSON 7: Mind Over Matter

Title                                  | URL
---------------------------------------|-----------
(1) 7 Unconventional Lessons From 179 Books (NOT Taught At SCHOOL) - YouTube | https://www.youtube.com/watch?v=8lLesO2FEHg
LESSON 1: Future Blindness
LESSON 2: The 1% Rule
LESSON 3: University is a Scam
LESSON 4: Don't Give a...
LESSON 5: Mentorship is The Fast-track
LESSON 6: Direct Your Efforts
LESSON 7: Pseudoscience Can Be Beneficial








===============================================================
2.BUSINESS
===============================================================

Title                                  | URL
---------------------------------------|-----------
5 STUPID Mistakes I Made My First Year as an Entrepreneur - YouTube | https://www.youtube.com/watch?v=bBZF3OBEIuo

1. Being too cheap
2. Too Arrogant
 solve their problem
3. Too much networking
4. Too Scattered
 focus on 1 thing
5.Too impatient
 get metrics to mesure success


 Title                                  | URL
---------------------------------------|-----------
EmprendeAprendiendo - YouTube - YouTube | https://www.youtube.com/channel/UCyM-2pRapEv6V2q7UNO9icg/about
🛒 La historia del REY del Comercio Electrónico - Caso Amazon - YouTube | https://www.youtube.com/watch?v=eMeQxbMA6CM
📦 ¿Por qué Dropbox creció tan rápido? - Caso Dropbox - YouTube | https://www.youtube.com/watch?v=O-VaKNFPehw
UCyM-2pRapEv6V2q7UNO9icg YouTube Stats, Channel Statistics - Socialblade.com | https://socialblade.com/youtube/channel/UCyM-2pRapEv6V2q7UNO9icg



===============================================================
3.SOCIAL MEDIA
===============================================================


===============================================================
4.BOOKS
===============================================================





Title                                  | URL
---------------------------------------|-----------
10 Best Ideas - The 4-Hour Work Week - Tim Ferriss - Summary – CLARK DANGER | http://www.clarkdanger.com/10-best-ideas-the-4-hour-work-week-tim-ferriss-summary/
10 Best Ideas - The 4-Hour Work Week - Tim Ferriss - Summary - YouTube | https://www.youtube.com/watch?v=Pe670Q9cJXE


BIG 10 IDEAS:
NOTE: These are only my skeleton outline notes. For the full content, please watch the video or listen to the podcast :)

(2:45) THE NEW RICH
The new rich live by a “Freedom multiplier”
Factors that make up the Freedom Multiplier are: What your do / when you do it / whom you do it with / where you do it.
The amount of “W’s” you control = how free you are! (where what who when)

(4:08) D E A L
The Four Hour Work Week is structured with the acronym “D.E.A.L.”
Definition: Replace self-defeating assumptions. -> what would you do if you have all the money in the world?
Elimination: Forget time management, learn to ignore the unimportant. (provides time)
Automation: Learn to put cash flow on autopilot. (provides income)
Liberation: Create freedom of location. (provides mobility)

(6:09) TIME WEALTH
The new rich value time as their most precious commodity.
The new rich value time over money – knowing they can always make more money, but can never make more time.
For a full explanation on the concept of “Time Wealth” check out the interview with travel guru Rolf Potts here.
Sub point here: Having all the time is not the goal! Doing what excites you is.
The new rick understand that there’s only so many Pina Colada they can drink before it gets boring.

(7:00) WHY RETIREMENT SUCKS
Top the three reasons retirement sucks:
1. It assumes you hate what you do (and need to escape permanently).
2. Cost of living keeps increasing (saving for 30+ years is a ton of money)
3. If you have the work ethic to retire early, chances are you will be bored with not working by week 3.

(8:30) QUOTE
“A person’s success or failure is determined by the amount of uncomfortable conversations he/she is willing to have”
Noting’s going to be easy. Going to be uncomfortable – this is how you grow.
What’s uncomfortable in life: Relationships & dating / travel / starting a business / moving / new job
Those are also the most rewarding things.

(9:40) TRAVEL ON THE CHEAP
Reason I traveled to Southeast Asia in 2015 was because I read in the 4HWW: “you can live like a king for $500 in Thailand”
There has never been a better time in the history of the world for travel.
The fact that we can get on a plane from our hometown and it drops us off half way around the world is insane.
To do that same trip just 200 years ago would of taken 6 months, and half our crew would of died.
Sub Point: Backpacking does not mean you have to quit your job (see the book for full explanation)

(11:30) LESS IS NOT LAZINESS
Simplify
There is power with increasing your focus and decreasing your workload.
EX: In the gym. Your body creates an exercise stimulus that comes in the first 20min.
In other words, 80% benefit in that first 20 minutes.
That means (theoretically) if you only worked out (everyday) for 20 minutes, you could be in better shape than if you worked out 1.5 hrs a day twice a week.
Sub Point: Being busy is a form of being lazy (Busy because avoiding the unimportant. Lazy to procrastinate. Lazy to check you email 50 x day)

(13:40) CHANGE YOUR SPACE
Good idea to have separate spaces for work / rest / sleep
Especially true if you work from home.
Ignore this advice, and winding down / decompressing after working from home will be next to impossible.

(14:30) 80/20 AND PARKINSON’S LAW
Parkinson’s Law: A task will swell to time allotted.
EX: Have a term paper due Friday? Hitting “submit” at 11:59PM Thursday
EX: Wedding on July 2? Bridzilla / stress chaos on July 1.
One of the most powerful motivators is a deadline.
Most important dates in life have deadlines. We need to set them (and shorten them) if we want to get things done.
JOURNAL QUESTION: “How can I do my 5-year plan in 5-months?”

Please subscribe below to get automatic updates of my latest video blogs:
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Thanks so much for your support, it means the world! If you have yet to leave a rating or review, please leave me an honest one on iTunes, YouTube or below on the blog. Thanks in advance!

Title                                  | URL
---------------------------------------|-----------
10 Books BILLIONAIRES Recommend 📚 - YouTube | https://www.youtube.com/watch?v=40ZkEmtLwGU
10. The Fountainhead ► http://amzn.to/2x5Uzr2
9. The Intelligent Investor ► http://amzn.to/2x66YLK
8. Autobiography of a Yogi ► http://amzn.to/2xBUbSR
7. Capital in the 21st Century ► http://amzn.to/2h6mQ7F
6. Benjamin Franklin: An American Life ► http://amzn.to/2wdCwQN
5. Influence  ► http://amzn.to/2xov84y
4. How to Win at the Sport of Business ► http://amzn.to/2xoofjV
3. Be Here Now ► http://amzn.to/2y2vf2Q
2. The Effective Executive ► http://amzn.to/2x3Bvbv
1. Surely You're Joking Mr. Feynman ► http://amzn.to/2x6dTEs


Title                                  | URL
---------------------------------------|-----------
(8) Influence - The Psychology of Persuasion by Robert Cialdini ► Book Summary -
YouTube | https://www.youtube.com/watch?v=0qelyk_mWBs


* [0:14] WEAPON 6 of influence: Reciprocation - people dont like owning anything
[0:51] WEAPON 5: Commitment & Consistency -  ofer first something cheap to put the foot on the door
[1:23] WEAPON 4: Social Proof - references
[1:54] WEAPON 3: Liking people you like
[2:17] WEAPON 2: Authority - dr dress in doctor
[3:13] WEAPON 1: Scarcity - limited time only



Title                                  | URL
---------------------------------------|-----------
Tools of Titans | 10 Best Ideas | Tim Ferriss | Book Summary
https://www.youtube.com/watch?v=rwh9fiVesMc


★★★ BEST 10 IDEAS ★★★


(1:10) 1. Model The Masters
“Success Leaves Clues” -Jim Rohn

(1:50) 2. Derek Sivers
Sold CD baby for $22 Million dollars. One of most memorable podcasts I’ve heard.“If more information was the answer, then we’d all be billionaires with perfect abs”

(4:00) 3. Tony Robbins
Brain we have is 2 Million years old. Designed to keep us alive and make us survive. The reason you’re suffering is you’re focused on yourself. “Suffering comes from three thought patterns: “loss, less, never”

(7:20) 4. 1,000 True Fans - Kevin Kelly
“Success need not be complicated. Just start with making 1,000 people extremely, extremely happy." MORAL: Don’t try to make EVERYONE happy. Focus on your TRUE tribe and all energy into serving them. Don’t overcomplicate success.

(10:00) 5. Profile: Wim Hoff
Hold over 20 world records - including climbing past “death zone” altitude on Mount Everest wearing NOTHING but shorts and shoes. Stayed in ice baths 1hr 58 min. I asked him why couldn’t make the extra 2 minutes? He said he so he can impress people when he breaks it next time.

(17:00) 6. Tim’s 8 Best Interview Questions
When you think of the word “successful” who’s the first person who comes to mind and why?
What is something you believe that other people think is insane?
What is the book you’ve given most as a gift?
What purchase of $100 or less has most positively impacted your life in the last 6 months?
What does the first 60-minutes of your day look like? What are your morning rituals?
What is the worst advice you see being dispensed in your field?
What advice would you give to your 20/ 30/ 40-year-old self?
What have you changed your mind about in the last few years? Why?

(18:30) 7. Profile: Rick Rubin
Been called “Most influential music producer of last 20 years”. Worked with Jay-Z/ Black Sabbath/ Slayer / Lady Gaga.
Need to get unstuck? Make your task laughably small. Give artist push past writer's block: play ONE note. That’s it. Write ONE word. That’s it. Then more naturally starts to come out.

(20:00) 8. 8 Surprising Habits of Ultra Successful…
Trends after interviewing 100+ World Class successful:
1. 80% of them had some form of daily mindfulness practice
2. Surprising number of males didn’t eat breakfast
3. Use ChiliPad device (http://amzn.to/2iK3OD2)  cooling bedtime
4. Loved books: Sapiens, Poor Charlie’s Almanack, Influence, Man’s Search for Meaning
5. Listen to Song Anchor on loop.
6. Invest OWN money and OWN time complete “spec” work projects before making a dime.
7. Belief that “Failure is not durable”
8. Almost everyone able to take obvious “weakness” and flip it to signature strength.

(CUT OUT FOR TIME) 9. Productivity Hacks for The Manic Depressive

(21:30) 10. No Failures. Only Outcomes
This too shall pass. Believe that failure is NOT durable.

2017.10.09 (W41)

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2017.10.09 (W41)
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===============================================================
1.PERSONAL GROWTH
===============================================================


===============================================================
2.BUSINESS
===============================================================

*** Reto 5 dias ***
https://martaemerson.com/productos/reto-5-dias/dia-1/

* Dia 1 -
Define tu idea: nicho, cliente objetivo y solución concreta.

1.Categoria de negocio especifica
 Q haces?
 Cual es tu modelo de negocio?
2.Diferenciacion/especializacion
3.Cliente Objetivo
4.Area Geografica (opcional)

1.Nicho de mercado  ->
2.Cliente objetivo  -> B2B - clien es? que le gusta? sus miedos? en que estado esta?
3.Solucion concreta -> cual es problema que atacas? como lo solucionas? posible precio?

ION:"empresa tecnologica, creacion de algoritmos/soluciones inteligentes (self aware/adapted) para mejorar rendimiento y bateria en moviles android que se adaptan a cada usuario y cada situacion"



* Dia 2 - Key Words: ¿Tus clientes están buscando tu solución / problema? ¿Con qué palabras lo están buscando?
https://www.semrush.com/


* Dia 3 - Análisis de la competencia: ¿Quién más hay en el sector? ¿Qué hacen y cómo lo hacen?

* Dia 4 - Encuestas y entrevistas a tu cliente objetivo

* Dia 5 - Análisis final y toma de decisiones



===============================================================
3.SOCIAL MEDIA
===============================================================


===============================================================
4.BOOKS
===============================================================

### What to NOT give a f**k about? | Summary on "The Subtle Art of Not Giving a F*ck," by Mark - YouTube

Title                                  | URL
---------------------------------------|-----------
What to NOT give a f**k about? - Summary on "The Subtle Art of Not Giving a F*ck," by Mark - YouTube | https://www.youtube.com/watch?v=w7YjPg5tI0w


===============================================================
5.OTHER
===============================================================

Title                                  | URL
---------------------------------------|-----------
Tools to help with your new startup - Startup with Google | https://startup.google.com/


===============================================================
NEGOCIATIONS
===============================================================

===============================================================
YOU
===============================================================

2017.10.02 (W40)

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2.BUSINESS
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===============================================================
3.SOCIAL MEDIA
===============================================================


===============================================================
4.BOOKS
===============================================================


* How to Be a Stoic: 12 Practical Exercises ► Book Summary - YouTube | https://www.youtube.com/watch?v=0xc85704ROM
★★★ HIGHLIGHTS ★★★

[0:13] EXERCISE 1: Examine Your Impressions
[1:04] EXERCISE 2: Remind Yourself of Impermanence
[1:28] EXERCISE 3: The Reverse Clause
[2:03] EXERCISE 4: The One Question to Ask Yourself
[2:35] EXERCISE 5: Pause and Take a Deep Breath
[2:58] EXERCISE 6: Other-ize
[3:32] EXERCISE 7: Speak Little and Well
[4:16] EXERCISE 8: Choose Your Company Well
[4:31] EXERCISE 9: Respond to Insults with Humour
[4:58] EXERCISE 10: Don't Speak Much About Yourself
[5:13] EXERCISE 11: Speak Without Judging
[5:32] EXERCISE 12: Reflect on Your Day

13: more empathy and emotional inteligence which we can then use not just to understand people around ourselves and have better relationship with them

2017.09.25 (W39)

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2017.09.25 (W39)
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Bon giorno, te dejo aqui la info de la ayuda de startup capital (la yuda de 75.000€).

Los reuisitos "no son grandes", pero el papeleo... (mira el docx de la parte de memoria tecnica).

Podemos pedir cita con algun tecnico de ACCIO para que nos asesore a rellenar la memoria y nos diga un poco que tal lo ve en comparacion a las otras startups. Ya me diras que dia te va bien, mira el doodle.

Para rellenar el fichero que piden hay que instalarse un aplicacion especifica de ellos que solo va en windows y con java!!!

Respecto a lo de Samsung a ver que me dice Albert.

---

* Startup Capital?
http://accio.gencat.cat/cat/estrategia-empresarial/start-ups/startup-capital/index.jsp

Presentacion
http://accio.gencat.cat/cat/binaris/Presentacio-Startup-Capital_tcm176-246211.pdf

Caracteristicas
http://web.gencat.cat/web/shared/OVT/Departaments/EMC/A_Empresa/A_ACCIO/Formularis/Startups_tecnologiques/Ajuts_Sartup_Capital_2017.pdf


Requisitos
Ajuts destinats a incentivar el creixement en fases inicials de start-ups tecnològiques (Startup Capital)
http://web.gencat.cat/ca/tramits/tramits-temes/Ajuts-destinats-a-incentivar-el-creixement-en-fases-inicials-de-start-ups-tecnologiques-Startup-Capital-00001?moda=1


Memòria tècnicadocx icon[33,73 KB ]
http://web.gencat.cat/web/shared/OVT/Departaments/EMC/A_Empresa/A_ACCIO/Formularis/Startups_tecnologiques/Memoria-Tecnica-Solicitud-StartupCapital-2017.docx

Sol.licitudexe icon[9,82 MB ]
http://web.gencat.cat/web/shared/OVT/Departaments/EMC/A_Empresa/A_ACCIO/Formularis/Startups_tecnologiques/STARTEC-2017-v1.0.exe

Cita
https://beta.doodle.com/poll/4hccbnf3aehstyhb

Dudas para ACCIO:
Progrma solo en windows




===============================================================
1.PERSONAL GROWTH
===============================================================

* There's more to life than being happy | Emily Esfahani Smith
https://www.youtube.com/watch?v=y9Trdafp83U
4 pilar to meaning of live
1.belonging (where do you belong)
2.pourpose (leave and die for)
3.trascendent (where dou you spend time thats flies)
4.history telling (how you become you)

Happiness just come and go

*
### 5 Free Quizzes to Find the Right Career or Profession for You

Title                                  | URL
---------------------------------------|-----------
5 Free Quizzes to Find the Right Career or Profession for You | http://www.makeuseof.com/tag/free-quizzes-right-career-profession/
Breakout List 2017 — High potential opportunities 🚀📈 | https://breakoutlist.com/
Breakout Career Guide — Career advice for engineers | https://breakoutcareers.com/#step-2
Sokanu Trait Report — . | https://www.sokanu.com/reports/88970f7e-613a-402e-bec5-1b80eabfe01f/
Research-backed guide to a fulfilling career that does good | https://80000hours.org/career-guide/
Take the Career Aptitude Test | http://www.rasmussen.edu/resources/aptitude-test/
Holland Code Career Test - Truity | https://www.truity.com/personality-test/2977/test-results/4844630
Holland Code Career Search Tool - Truity | https://www.truity.com/search-careers?field_cp_holland_value%5B%5D=E&field_cp_holland_value_1%5B%5D=R


===============================================================
2.BUSINESS
===============================================================

* Ideas to Impact
https://www.youtube.com/watch?list=PL51FMfYnLIboiuJA_8Zyr5UdKvEQWSPIg&v=qFm3ZY7Fa9Q
start from a relevant customer need nor from market pressure.


* 💻💰7 Steps To Being A Better Business Networker
https://www.youtube.com/watch?v=rXQWVf7Zmrg
1.multiply the valie you think is woth x10
2. find and extrovert partnert to bring with you
3.get phone numbers
4.dont get crazy - the follow up can not be to intense
5.receprication rule (camalion or mirrow) ex: in sms mirrow
6.leave them ungry - dont be the last person to talk
7.go to places where you are not suppose to go (cross industry) cross poliny policy
 go to places where sharpers people will go from other industries - at least 50% of conference you go

 Notes:
 12 foundations of money


===============================================================
3.SOCIAL MEDIA
===============================================================


===============================================================
4.BOOKS
===============================================================




===============================================================
5.OTHER
===============================================================


===============================================================
NEGOCIATIONS
===============================================================

===============================================================
YOU
===============================================================


-----------------------------------

...

2017.09.11 (W37)

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2017.09.11 (W37)
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1.PERSONAL GROWTH
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2.BUSINESS
===============================================================
* Get FUNDED - What INVESTORS Really Look For ft. @rule1_investing
https://www.youtube.com/watch?v=epIcGyBWFcM

WEB:
https://www.ruleoneinvesting.com/

17:00 - (EX:Burritos)
Do I like you,
 why are you diferent,
How are you goint to protect your idea against competition
 What you have, that nobodey else have
Do I like what you do/product

Elevetor pitch:
1.network introduction
2.ask intelignet question about the company, not ask for many
 questions in your space, about your bussines, to improve your planing
 be open, you dont know everything, question in your idea

What theu look for:
big cash flof
big projection
 what diferenciate you have (advantage)
 how do you protect yourself

Be grateful

BOOKS:
Rule #1: The Simple Strategy for Successful Investing in Only 15 Minutes a Week! (Inglés) Tapa blanda – ago 2007
de Phil Town  (Autor)
Payback Time: Eight Steps to Outsmarting the System That Failed You and Getting Your Investments Back on Track by Phil Town (2010-11-07)
de Phil Town  (Autor)

===============================================================
3.SOCIAL MEDIA
===============================================================


===============================================================
4.BOOKS
===============================================================
* The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage
Stop saying you are fine
What you want (what you are willing to fight for)-> force yourself to get it becouse you never feel like doing it
 Parent yourself
 We only have 2 gear -> autopilot and emergency break
 If we want to stop emergency brake use 5 sec rule
 If we dont do it we will kill the idea/moent
Be a decision maker
 Count 5 4 3 2 1 to brake a habit -> awake frontal cortex
 If you dont do it the brain will give escuses not to do things

Externa note:
The trick of 5x5x5 (5 sec, 5 days, 5 years)
How would you feel in 5 sec, days years
What can be the benefits to do it in 5 sec, days, years

### Mel Robbins on Why Motivation Is Garbage | Impact Theory - YouTube

Title                                  | URL
---------------------------------------|-----------
The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage: Mel Robbins: 9781682612385: Amazon.com: Books | https://www.amazon.com/gp/product/1682612384/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=beins00-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1682612384&linkId=5f05489858ea9c81b47a52bc4ddd2844
The Secret to Self-Motivation - One of the Best Speeches Ever - YouTube | https://www.youtube.com/watch?v=2Lz0VOltZKA&index=125&list=WL&t=6s
Mel Robbins on Why Motivation Is Garbage - Impact Theory - YouTube | https://www.youtube.com/watch?v=LCHPSo79rB4&t=524s
How to stop screwing yourself over - Mel Robbins - TEDxSF - YouTube | https://www.youtube.com/watch?v=Lp7E973zozc
The 5 Second Rule for Success! - YouTube | https://www.youtube.com/watch?v=kDuPhG4uZPg
This One Brain Hack Backed By Science Will Change Your Life. Here's How. - YouTube | https://www.youtube.com/watch?v=MrZAGVq25zw
Don't Know What You Want? Answer This Question #MelRobbinsLive - YouTube | https://www.youtube.com/watch?v=NIhvmkBsBgU

---


* Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Inovation
Brake market barriers
 value/cost barrier

Customer:
Focus on nobuyers
Whar are theur pain/frustation

Value Innovation:
Eliminate
Reduce
Create
Raise

### Microsoft Word - Blue Ocean Strategy

Title                                  | URL
---------------------------------------|-----------
Blue Ocean Strategy Summary - YouTube | https://www.youtube.com/watch?v=8cVS7YEW2Fk
The ONLY Business Strategy You Need: BLUE OCEAN STRATEGY by W.C. Kim and R. Mauborgne - YouTube | https://www.youtube.com/watch?v=5Xd5lvyWMe8
The Tony Robbins #2: Making Competition Irrelevant - What is a “blue ocean” strategy? - YouTube | https://www.youtube.com/watch?v=stB18qB5eXE
BLUE OCEAN STRATEGY - YouTube | https://www.youtube.com/watch?v=9JyMVux06FY
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant: W. Chan Kim, Renée Mauborgne: 0884791291577: Amazon.com: Books | https://www.amazon.com/gp/product/1625274491/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1625274491&linkCode=as2&tag=produgame0d-20&linkId=8b5214a60aee2c811e917084df5f6e9f
Blue Ocean Strategy - YouTube | https://www.youtube.com/user/webmasterBOS/about
What is Blue Ocean Shift? - Blue Ocean Shift | https://www.blueoceanstrategy.com/what-is-blue-ocean-shift/
Blue Ocean Shift: Beyond Competing - Proven Steps to Inpire Confidence and Seize New Growth: Amazon.es: W. Chan Kim, Renee Mauborgne: Libros en idiomas extranjeros | https://www.amazon.es/Blue-Ocean-Shift-Competing-Confidence/dp/0316314048/
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 1st first Edition by W. Chan Kim, Renee Mauborgne published by Harvard Business Review Press 2005: Amazon.es: Libros | https://www.amazon.es/Blue-Ocean-Strategy-Uncontested-Competition/dp/B00E31FILS/ref=sr_1_2?s=books&ie=UTF8&qid=1505372816&sr=1-2&keywords=Blue+Ocean+Strategy
The Explainer: Blue Ocean Strategy - YouTube | https://www.youtube.com/watch?v=2N3XqyuOwIM
Microsoft Word - Blue Ocean Strategy | file:///Users/unai/Downloads/Blue_Ocean_Strategy.pdf



===============================================================
5.OTHER
===============================================================


===============================================================
NEGOCIATIONS
===============================================================

===============================================================
YOU
===============================================================


-----------------------------------

...

2017.09.04 (W36)

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2017.09.04 (W36)
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Pricing - Com posar preu als teus productes- el valor afegir i com (2017.09.06  )
---------------------------------------|-----------

1.Datos
-----------------

Xavier Lamonte de Grignon
xlc@activaconsultors.com

eduardo gaya
https://www.linkedin.com/in/eduardo-gaya-sanchez-a1b64318/?ppe=1





2.Einas (Tools, Books, Links, People, Relacionadas)
-----------------

* Libros
Smart Pricing
Estrategia del oceano azul - Insect
A new price-advertising-interaction model: theory, empir. evidence and managerial implications
 https://www.amazon.es/Scannerdaten-Preissensitivit%C3%A4t-Konsumg%C3%BCtern-betriebswirtschaftlichen-Forschung/dp/3409136088/ref=la_B001K6R0UG_1_1?s=books&ie=UTF8&qid=1504954988&sr=1-1
 Scannerdaten und Preissensitivität bei Konsumgütern (Beiträge zur betriebswirtschaftlichen Forschung) (Alemán) Tapa blanda – 1 ene 1985
 de Eckhard Kucher  (Autor)Kucher - buscar libro


* Links

* Consultora
Mejor consultora en pricing -> Simon Kucher & Partners



3.Sesion
-----------------

Nombre: Unai
Empresa: ION
Espectativas = MA - A

1.SESION:
Metodologiaa de pricing (no de costo)
 Nota: muy importante controlar los costes PERO el precio va aparte
 Metodologia Practica

La sesion tiene como objetivo:
 poner orden
 desmentir falsos mitos


2.FIJAR PRECIOS Y ASOCIACION:
Para que trabajamos
 Rentavilidad del negocio
Orientando al beneficio
 Beneficio = Ingresos totatel - Cotees totales
It = precio * cantidad = p*q
Ct = costes fijos + Cv*Cantidad = Cf + Cv*q

Beneficios -> 4 palancas con las que jugar (bajar costes fijos y varianle, subir cantidad, subr precio)
 Intentar no bajar el precio siempre que puedas -> es el mas importante y el que mas afecta
  Rebajas se trabaja de otra manera -> hay que saber modular

3.NOTAS:
Si bajas precio un 20% es muy dificil ganar el mismo beneficio o mas
 Hay que vender el "doble" para ganar lo mismo (no es el doble siempre pero si que suele ser muy alto)

Margen operativo -> margen entre varios peridos de tiempo
Al cliente no le importan tus costes -> tu le vendes un valor!
 El cliente es el que pone el precio
 Hay que apalancar en el beneficio del cliente
 Si subes precio hay que relacionarlos a un cambio del producto

Como plantear la propuesta? No somos tan racionales.

Ben

APRENDER (piramide de aprendizaje)
Somos muy visuales (ej: carteles de precion - uso 1/3 titulo + 2/3 precio)

Los iconos de marca no bajan

Marketing -> observar mucho y preguntar
 Seducir y no engañar
 ser - hay que ser bueno
 estar - en lo momentos adecuados, compañi adecuada, canal adecuada
 parecer - hay que parecer que eres bueno

Hasta un 8% del cambio del precio los clientes normales no notan el cambio

Usar 7 y 9, lo impares venden mas
 la marca juega contigo en los precios

Sensibilidad del mercado - > como es de elastico el mercado?
 elasticidad preu de la Demanda
 Ep = % de canvio en la cantidad de la demanda / % canvio de precio
 Ep = (AQ/Q) / (AP/P)


4.CONCEPTOS CLAVE:
Valor - lo que recivimos respecto a lo que pagamos (tiempo, dinero, paz mental, ...)
 Tiene que llevarse mas de lo que piensa que es el "precio" para el
 Hay que esplicar bien al cliente lo que se lleba
 Seducir al cliente = juego de marketing
 Percepcion del cliete tipo
 Hay que cubrir las necesidades basicas
Satisfaccion - lo que recivo respecto a lo que esperaba
 lo que tu le has dicho que se va a llebar
 que especativa generamos en le cliente (ej: las entradas de cine valen lo mismo, pero la especatatiba que tenemso respecto a las peliculas son diferentes)
 se proyecta con el precio y con otros factores (pakiging, como lo vendes - prestacion, prestigio, leyenda...)
 no se puede rebajar la espectatiba del cliente, o la igualo o la supero
Calidad - de manera recurrente solucione para aquello a lo que ha sido diseñado
 no neggociable
 hay que replicar el servicio con solvencia

Una propuesta tuya (1 equacion) - el cliente hace 2 ecuciones, lo que piensa (valor) y lo que siente (satisfaccion)



5.METODOS
 1.Empresas amplio expectro
 2.Alta rivalidad alta competencia
 3.Innovacion (sin rival)



Procedimiento para el diseño de una estrategia en precios

1.Analisis externo
 entorno
 tendencias
 legal -
  no fijar precio por debajo del coste variable unitario
  como minimo quedarte a zero nunca en perdida
2.Analisis interno (METODO 1) -> sirve para situarnos
 preguntar a tu cliente - 
 cual seria el precio max que estarias dispuesto a pagar por un servicio como este???
 cual es el precio minimo?
  superponer las graficas,
  en la campna de gauss intentar moverte lo mas a la dercha que puedas
 vale mas la calidad que la cantidad (mas e. 20 personas de calidad ya es bueno) - q puedan ser target o conozcan el ambito
  esplicarle todo bien
  mirar frequencia acumulada
 Aplicar
3.Propuesta de valor (METODO 2) - cuadro de criterizacion
 Donde nos situamos posicionamiento
 Por competencia -> cuadro de criterizacion
  en que se fija el cliente cuando yte compara (cosas tangible se intangibles) ---> hacer una tabalcon CARLOS (8 a 12 atributos) + pasarle el examen a los rivales
  en que se fija mas GOOGLE?
  respecto a los rivales, que es lo que ofreces
 Por innovacion

 (METODO 3) - Oceanos azules - no hay sangre de tiburones
 tiene que ser muy rapido y posicionar muy bien la marca - tener partners mas que clientes - velocidad y fiabilidad
 bajar costes y subir valor
 cargar estructura de costes (quitar todos los costes que puedas - pareto)
 modular lo que hay
 innovar en cosas que no nos cuesten tanto - generar un oceano azul

4.Objetivs a la hora de fijar precio
Quota - Android, Samsung
 penetarcion de mercado
Margen - Apple, Vertu
 descramacion/desnatacion de mercado - diferenciacio o esclusividad o estatus
  solo me quedo con la crema del cappucino
  entienden el valor del mercado


5.Esrategias y herramientas
 Cadena de valor
 Armas:
  segunda linea (saber trabajar marcas y lineas)
  unbundling - construlles tu propuesta -> dejar escoger
  Promocion descuento gradual creciente de vuelta
   normal - promo - promo decreciente (hoy el mejor dia de los posibles) - precion normal un poco mas alto
  Dosificacion real o comunicativa
  Promocion con obstaculos ->
  Los leaders - ganar zero en algo y posicionarme, luego usar venta cruzada, captiva ...
  Variabilidad en uso (SAS) - precio por derecho de uso
  Marco de referencia - ej:vino (el que mas ale es el 2do por abajo) - retirarar gama media y comprar gama lata mas alta (generar el techo mas alto) - trabajar el marco
  In ebglish please -  es mas caro
  La hora valle, dia del ...
  Liquidacion TOP SECRET - para grandes marcas
  Precio segun variable: hora, temperatura... (ej: temperatura fresca en la playa, aeropuerto, )
  Effecto halo: si algo tiene muchisimo exito, hay q saber osicionarse bien, tener cosciencia d el que representamos
  Free: la gente muta, cuidadoooo el zero es otro mundo
   si quieres saber si tu clienet es d everdad intentar cobrar siemper algo.
   la diferencia enter 2 y 1 es poca, entre 1 y zero es muy grande

















































...

2017.08.13 (W34)

*********************************************************************************
2017.08.13 (W34)
*********************************************************************************

* One Word
Product: Algoritms
Benefits: 1b user, AR competivi ...
Core:Tec,
 next level, optimization, new way of thinking, future, inteligence,
 confort, integration, everyone
 oportunities for all

Core:
 diferent, contradition, sprinter, lean/teach (sophophile), pasionate
 weak, dependant
 help, succedd, dremas of others
 encourage people, teach competition, good feeling of loosing/winning

Attack:
Direct -
Alternatives -


Samuel Pierpont Langley
We belive to change course of the world




* Unai
 Pq compito/juego?
 Para ganar
 A veces se pierde (deportes y en la vida(muerte))
 Da igual lo importante es divertirse, mejorar, aprender ...
 One word - nike adverd - find YOUR greatness


Philomath  is someone who greatly enjoys learning and study
Sophophile one who loves wisdom and learning
Wisdom or sapience is the ability to think and act using:
 knowledge, experience, understanding, common sense, and insight.

 Tell your why
 or tell histories about people related with your why



===============================================================
1.PERSONAL GROWTH
===============================================================

WEDSDAY
* Tai Lopez Interview - Tai Lopez'sTop 10 Rules For Success
https://www.youtube.com/watch?v=CvY8vDvbyEw

1. Increase your sense of urgency
He shares why he reads one new book a day: "Books allow you to simulate the future (without having to actually do all the trial and error yourself)..."

2. Practice
At 16, he realized life was too complex to figure out on his own. He wrote a letter to the wisest person he knew, his grandfather, to ask for answers to life's hard questions.

3. Protect what you already have
The letter said, "Tai, the modern world is too complicated. You'll never find all the answers from just one person. If you're lucky, you ll find a handful of people throughout your life who will point the way."

4. Increase your courage
Dont focus in what is easy
One week later his grandfather sent a package containing an old, dusty set of eleven books with a note, "Start by reading these."

5. Get hold of something, and hang on to it
Tai began his habit of reading on his search for what he calls the "Good Life": the balance of the four major pillars of life - health, wealth, love, and happiness.

6. Have extraordinary imaginative vision
If somone else has done it, why i can not?
Argue for firts cause
He began by reading thousands of books from the most impactful figures in history: Freud, Aristotle, Gandhi, Munger, Sam Walton, Descartes, Darwin, Confucius, and countless others.

7. Change your mind, change your life

He spent two-and-a-half years living with the Amish, spent time working at a leper colony in India, and helped Joel Salatin pioneer grass-fed, sustainable agriculture on Polyface Farms.

8. Look for Aha! moments
Learn from the world
He joined the long list of entrepreneur college dropouts and ended up completely broke until he talked five, multi-millionaire entrepreneurs into mentoring him.

9. Be quick, but not in a hurry
He went on to become a Certified Financial Planner and worked in the world of finance before becoming a founder, investor, advisor, or mentor to the business world.

10. Pass on what you know
Create more of you
He appeared on various TV and radio shows and has spoken at top global universities like The London Business School and the University of Southern California.


TUESDAY
* Simon Sinek - Start With WHY! - #MentorMeSinek
https://www.youtube.com/watch?v=cNiKmZ__yZY

1.Find your why - From pain!
2.Belive - What your pousepouse, what your organization exits, why whould people care
3.Follow your gut feeling - feel right
 find the words to explain your why -> it will make it actionable
 one direction (ex:submarine going north, it can wable)
4.Learn to comuicate your why -
 give and take (selfish n sefiness) - so it will be balance
5.Put your why into action -
 is like ryding a bike - you have to leran and then is automatic
 you will use it everyehere
 ex:celery in supermarket ---> BE AUTHENTIC
 -> so people can see what you belived
 -> its scalable
 -> it has to be a good fit for your why
 ->everything you do has a poursepose

* 6 Weak Points & Strong | The Art of War by Sun Tzu (Animated)
https://www.youtube.com/watch?v=N56RMr2zNEA&t=5s


0:00 - Lesson 1: First In The Field - go to market firts - settle, rest
0:58 - Lesson 2: Imposing Your Will - act firts - take initiative, put your terms
1:42 - Lesson 3: Cause The Approach - pretent to give advantage to oponent - set traps
2:28 - Lesson 4: Harass, Starve, Move - make them uncofortable - cut theirs easy (food, water, supply...)
3:11 - Lesson 5: March Without Distress - put stones in their way
3:57 - Lesson 6: Undefended Attacks - attack weak point
4:36 - Lesson 7: Subtlety & Secrecy - camuflage, be one with them, enviroment
5:19 - Lesson 8: Force An Engagement - attavke weak points  so enemy has to go to defend them
6:07 - Lesson 9: Deceive To Avoid Conflict - bluff!
7:05 - Lesson 10: Protect The Attack Point - hide your knowledge
7:50 - Lesson 11: How To Spread Resources - small defeta vs victory
8:59 - Lesson 12: Know The Time & Place - timing
9:44 - Lesson 13: It's Not The Size Of The Dog In The Fight - guerrila tactics
10:35 - Lesson 14: Compare Opposing Armies - DAFO
11:14 - Lesson 15: Conceal Tactics - from anywant (infiltratetors)
11:59 - Lesson 16: The Difference Between Tactics & Strategy -
12:59 - Lesson 17: Surprise > Repeated Tactics - Innovate
13:56 - Lesson 18: Avoid Strong, Strike Weak - find attack alternatives !!!
14:38 - Lesson 19: Conditions Are Not Constant - Adapt
15:20 - Lesson 20: Modify Tactics To Win - Dont forget your goal


SUNDAY
* How to Stay CALM in Stressful Situations - #BelieveLife (2017.08.13)
https://www.youtube.com/watch?v=7P_7IA7E2kA

Have schedule
Move
Dont allow strees in your live - is there a real deadline?
Better Yourself - secret of live is about giving
Put things in perspective - what is the worse thing that can happen to yo?


How To Deal With Anxiety
https://www.youtube.com/watch?v=qChXgko3sJs&feature=youtu.be

-> How did i arrived until here?
 Worse things is not knowing why you have it!

-> Why do i have it? Where did it come from?
Quemical unbalance (dramatic evnet?)
3 thing
 Fear of loss -
  all the savings after hard work
 Fear of hardship. - I will not be able to handle it
 Fear of disappointment - Fera what you are goint to feel

-> What can i do to fight it?
What can i do with the enrgy of anxiety?
 A.let me stop and collapse
 B.tool to get momentun? focus on developing my streng

 Start doing - Get momentun -  get going
 How did i manage to overcome dificult challenge Ttask?
  What support, mentor, study... do i need to go to next level
  Real support
 Change value of criteria -
  NO  - Whether or not i succed, it turm out perfect
        The destination is perfect
  YES - Whether or not i gave affort to something meaninfull to me, i begin the journey
        Can i develope as a human
 Getting more confortable with the unconfortable (crossing your limits)
  Dont to get rid of anxiety
  Get rid of how I feel with anxiety

===============================================================
2.BUSINESS
===============================================================

* StoryTelling. Impacta y conecta con estrategias de StoryTelling - Paula
https://www.youtube.com/watch?v=yed_eczYvB4

Paula Lesina
http://www.ladesmesurada.com/
https://www.facebook.com/groups/escribeyvende/

Storytelling Vs Copyrigter
Contar historias para conectar con una audiencia
humanizar tu negocio
Se cuenta una historia par que se nos reconozca como ser humano y que me recuerden

History telling diseñada para:
 generar vinculos (q te mueve) +
 demostrar autoridad sobre determinado tema
 se trata de inspirar
 no necesariamente para un CTA (copywriting)
 no se cuenta para vender

CIRCULO DORADO
Como posicionarme - quien soy
Que quiero trasmitir - Para quien escribo
La diferencia - que puedo hacer por ti

Camino del heroe
princiio kk (donde estoy y de donde vine)
todas las adversidades/obstaculos + quie/que nos ha ayudado
momento en el que va a funcionar - final guay

Elevator pitch
Dejar al otro con ganas de saber mas +
Hay que probocar una pregunta?
Dejar claramanete lo que hago, para quien y un veneficio.
Definirse con categoria de negicio que ya existan
 Buscar palabras que nuestra audiencia utilice

Palbaras que hay que usar
Emocionan, persuaden y venden
 Emocionra - nucleos de vectores antropologicos (amor, superacion, fidelidad ...)
Reacciones inmediaas: soy confiable, innovador, revolucionario,
 adjetivos - no abusar pero funcionan
Palabras que generan interes - inonador, gratis, ...

BOOK -
* Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Tapa dura)
de Peter Gruber (Autor)
https://www.amazon.es/gp/offer-listing/0307587959/ref=tmm_hrd_used_olp_sr?ie=UTF8&condition=used&qid=&sr=

===============================================================
3.SOCIAL MEDIA
===============================================================

===============================================================
4.BOOKS
===============================================================

* Your One Word: The Powerful Secret to Creating a Business and Life That Matter Hardcover – December 6, 2016
by Evan Carmichael  (Author)
(2017.08.11 - )
https://www.amazon.com/Your-One-Word-Powerful-Creating/dp/014310909X
http://www.evancarmichael.com/oneword/extras/

* Together Is Better (Inglés) Tapa dura – 13 sep 2016
de Simon Sinek  (Autor)
https://www.amazon.es/Together-Better-Little-Book-Inspiration/dp/1591847850/

* Evolutionary Psychology: The New Science of the Mind (Inglés) Tapa dura – 23 nov 1998
de David M. Buss  (Autor)
https://www.amazon.es/Evolutionary-Psychology-New-Science-Mind/dp/0205193587/ref=mt_hardcover?_encoding=UTF8&me=

* Folks, This Ain't Normal: A Farmer's Advice for Happier Hens, Healthier People, and a Better World (Inglés) Tapa blanda – 11 oct 2012
de Joel Salatin  (Autor)
https://www.amazon.es/Folks-This-Aint-Normal-Healthier/dp/0892968206/ref=cm_cr_arp_d_product_top?ie=UTF8

2017.08.07 (W32)

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2017.08.07 (W32)
*********************************************************************************



===============================================================
1.PERSONAL GROWTH
===============================================================



* The surprising habits of original thinkers | Adam Grant
https://www.youtube.com/watch?v=fxbCHn6gE3U

* How to spot a leader in their handwriting | Jamie Mason Cohen | TEDxUBIWiltz
https://www.youtube.com/watch?v=JWmafBBMHSk

* Jack Dorsey: The CEO as Chief
-----------------------------------
https://www.youtube.com/watch?v=fs0R-UvZ-hQ
As CEO of Square, Jack Dorsey sees himself as a:
 "Chief Editor," charged with addressing the flood of inputs and ideas that come into the company.

 In this capacity, Dorsey focuses on three major areas:
 1) Team Dynamics,
 2) Internal and External Communication, and
 3) Financial Management.  - investors + revenue
 Dorsey also shares his belief that you can be successful if:
 you make every detail perfect,
 and limit the number of details.

* 5 MARY E. PROCTOR | How They Succeeded | Animated Book Summary
-----------------------------------
https://www.youtube.com/watch?v=iHCAIk02UN8
Test
Have many info - no memorarise, prepare, adapt
Be rezopricate
Prepare to give teh lecture - sleep well
Be enthutiastic

*Career strategy: Don’t sell sugar water
-----------------------------------
http://www.cnbc.com/2017/03/24/career-strategy-dont-sell-sugar-water.html

THE 'WHY' IS MORE IMPORTANT THAN THE 'WHAT'
It's just about understanding the importance of why you get up in the morning rather than what for. It's about realizing that, though short-sightedness isn't optimal, neither is long-term compromise.

* Dreaming big makes you creative, but complicates your life
-----------------------------------
https://www.linkedin.com/pulse/dreaming-big-makes-you-creative-complicates-your-life-agustin-fuentes
So that’s the two-step signature of a creative human life:
1.Embrace diversity.
2.See failure as part of the journey.


* Error psicológico que NIEGAS de tu MENTE
-----------------------------------
https://www.youtube.com/watch?v=bxLBqnTPzdU

Aversion a la perdida -> el dolor es el doble que una ganancia del gran valor
Dar algo de forma anticipada y quitarselo si...
Para ti mismo, si fallas algo ponerte un castigo

-----------------------------------
* 10 TRUCOS para MANIPULAR a cualquier persona
-----------------------------------
https://www.youtube.com/watch?v=hxddi5fNGdI

Masa
10.Distraccion - bombardera con mucha info estupida
 Hacer creer q nadie los manipula
9.crear problemas y luego ofrecer la soluciones
8.Diferir
 dolorosa y necesaria pero a largo plazo  (sufrimiento futuro mas facil de digerir)
7.mantener al publico en la ignorancia y mediocridad
6.dirigirse al publico como gente d epoca edad

Individuos
5.disfrazar una peticion como una oferta - tedy rusbell foto
4.crear dependencia - hacer pensar al grupo q eres indispensable
 lo que ofreces e slimitado y ajustad a la necesidad del otro
3.los chivos espiatorios - tener siemre a laguien a quien echar la culpa
2.matalos de amabilidad
 manten siempre la calma
 no culpes a nadie (sin pronombres), culp a la cosa sobre la que hablas
1.convencer con pseudo preguntas
primero decide y luego convencer lo que se necesita saber y hacer
preguntas como -> pensaste ne la posibilidad de? no crees ue. seria mejor?

-----------------------------------
* GANÁ una Discusión SIN tener razón
-----------------------------------
https://www.youtube.com/watch?v=S3kbzq_F5aU
1.falacia de falsa bicurfacion
 lanzar la afirmacion y luego lanzar una pregunta abierta "relacionada"
  ej: lanzar 2 opciones q te conviene y hacer una pregunta que la respuesta sea algo relacionado con algo malo que le puede pasar si no escoge la a o la b
2.manejos de los silencios
lanzr una pregunta y esperar
3.falacia genetica - usar tono soberbio
 descalificar argumento atacando sus origenes, sin importar la valided del mismo
4.hombre de paja
 buscar el argumento mas debil y "atacarlo" dandole la razon
  y preguntarsle si ese argumento debil es cierto
  y cuando se reaafirme le corregimos y le mostramos que todo es falso y o que tu dices e sverdad
5.como anular cualquier aegumentoc cientifico
hace 500 años la tierrar era cuadrad
poco mas d e100 nada mas pequeño q el atomo
acaso me ddeci que no e sposible  se equivoquen otra vez?
6.tecnica del subrallado
repetir una palabra que te "molesta",
tambien s epuede hacer con tono de pregunta
7.argumentum ad nauseam
repetir un msg muchas veces
8.de aceptuacion
frase conconrdando con un tema y otra parte conconrdando con uan condicion
depende de donde se enfoque la aceptuacion se atribulle mas importancia y cambia sentido d ela frase



-----------------------------------
* How to spot million dollar ideas (2017.08.12)
-----------------------------------
Ask 10 frineds ... (1:49:30)
 if is a good idea
 are youusing...
 how much money the spend in ...
Is scalable?

PART 1:
Be on the right part of the transation -
 not only a customer
 more cosume or invetment
 cross the chasm - 12 steps
  Your day routine - manage your time/alocation of time
   1.Fist things first
   2.Big chunks, dont over schedule
   3.Delegate
Funel you business
 Start with the easy one and move up


Book:
Crosing the Chasem
Managing yourself

PART 2: 1:12m
Take idea from brain to reality
 1.Overcome procrastination
  Avility to create -> Exciment b4 hand 
  you will fell hype in your body
 2.Avility to create a prototipe (mvp) - first test
  save from backrupcy
 3.Pre-sale your idea

Millionare routine
Google trend -> top topics ENTERTAIMENT
 make them feel good
 ability to entertaint people
Education - 2:05
 hast change
 get mentor/aprentice/interships

Pick and choose from people

-----------------------------------
* The 7 BEST Journaling Tips of ALL Time - How to Keep A Journal
-----------------------------------
https://www.youtube.com/watch?v=iwJHWsx9Bvo


1. Use the RIGHT Tool - tailor to you
The right tool for the right job. This is NOT a diary. Think of it as a success log to coach yourself. Don’t treat it as an area to make problems smaller - your journal is a tool to take your success and make it bigger!

2. Get A Sketch Book
blank - no rules. good gear - also helpful (G2/sharpie highlighter)

3. Take on The 6 in 1 Method
choose 6 sections and break it into these
Mine: business, growth, gratitude, book notes, video online, freedom
Other: travel, music, goal, parent, relationship, best 1% ideas, quotes, drawings, pictures, etc.

4. Front Cover
i.e. What are YOUR rules? What do you live by? Constitution for USA, Mission Statement for Business. Use your front cover to list all that sort of stuff. i.e. inspiration, BEST quotes, Power of I AM, Signature Strengths

5. Back Cover
If you’re not GROWING you’re dying. So many people talk, few people DO. — NY resolutions!? The secret to achieving your goals is to revisit DAILY. Set goals in three areas: WORK/REST/PLAY. Also awesome: look at previous years BIG goals and see what you were working on/BIG goals for that year

6. Frequency
ONLY ONE RULE: when you feel like it. don’t force it - a place of inspiration NOT an obligation. Get emails from people who are ashamed they stopped or beat themselves up for missing a week. ALL GOOD! Look at the journal and get AMPED. Only positive feelings with it - don’t ever look and think “I really should…..”
once per year - swap out completely even if not full

7. Get GOOD Questions
good questions are MAKE or BREAK. upgrade life = upgrade questions you’re asking. I got 30 days of questions in NEW MBJ2.0
30-Day Coaching ends with 2-3 questions. 60-90 of them total!!
You can check it out here ► http://www.mybestjournal.com

---> 11 QUESTIONS TO CHANGE YOUR LIFE FOREVER (2017.08.12)
http://clarkkegley.com/wp-content/uploads/2016/11/11-QUESTIONS-FINAL-PDF.pdf

HOW TO USE THIS BOOK
Print out this pdf
Skim through this list of questions.
Answer 1 question a day for 11 days
Spend at least 30 min answering each question.
Keep revisiting the questions and refine your
answers.


1. How can I do my 5 year plan in 5 months?
2.How do I get paid to do what I love?
3.If I had all the time and all the money in the world,what would I do?
4.What would make me most excited to wake up to
in the morning to another day?
5.How has being “realistic” or “responsible” kept
me from the life I want?
6.What three things am I most proud of?
7.What have been the three most defining moments
in my life?
England
Anita
8.What has been my greatest lesson learned from
failure?
9.When do I feel most myself? When do I not feel
most myself?
Talking to normal people
Talking to top clever people, forcing myself to sell
10. What’s the #1 area (relationship / business /
money / health / happiness) that I haven’t evolved
and changed as quickly as I could have? Why is
that?
11. What would I do if I knew I couldn’t fail?

===============================================================
2.BUSINESS
===============================================================

-----------------------------------
* PRESS RELEASE
-----------------------------------
http://skyranker.com/webinar/discount.php?f=b9
yesitsfor.me/Marcus

1:Plan around 4 main areas:
 A. Why your team is qualified (What do you know? Whom do you know? How well are you known?)
 B. The opportunity (Things the entrepreneur can control)
 C. The context (Things the entrepreneur can NOT control)
 D. Risk and Reward (Be honest about what things could make your venture fail, not just about how much you could make theoretically.)
2:plan like a movie - diferent angles, diferent posibilities diferent solutions - nothing is waranty

-
1.Falsa bifurcacion
letter of intent and confidiality agreement
send us
we dont like wasting time

5.Peticion oferta
be willing to share knowledge with trusted partners
company that wants to diferentiate, ofer exclusivity
clear picture of the big market

6. Pseudo preguntas
Have you think in the posibilities of smartwatc, other markets, other areas

Aversion a la perdida
superar el miedo a perder

-----------------------------------
* Negociating in china
-----------------------------------
China is a marathon -meeting notes.
identify the real decision maker in the group
 chiness negociate like  a team team (rauana)
Leave your ego at home.
learn to listen more and speak less.
Don’t set artificial deadlines; control your emotions
Nothing succeeds like a bit of indifference.
-
DO:
know about “big picture” issues that affected his own organization,
be willing to share knowledge with trusted partners,
Spend face time

BE AWARE:
endless issues
artificial deadline
changes to the contract after signing

-----------------------------------
* 10 Slide deck (ARAVIND)
-----------------------------------
https://slidebean.com/templates/guy-kawasaki-10-slides-you-need-in-your-pitch
https://slidebean.com/templates/10-slide-investor-deck-by-dave-mcclure
http://visualhackers.com/blog/10-slides-you-need-to-have-in-your-startup-pitch-deck/

-----------------------------------
* How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
-----------------------------------
https://www.youtube.com/watch?v=UCo3Z-y72Kg

1.Promise - set the tone in 3-5 sec
2.Picture -put the picture/emotion in their mind
 we buy with emotion and justified with logic
3.Proof - show me, dont tell me
4.Pitch - give only 1-2 CTA

1.Promise - hook them in the first 5 seconds
2.Picture - Pitch emotions not logic. Paint the emotional picture.
3.Proof - Show them don't tell them , Show them the emotions. E.g. share a emotional story.
4.Pitch - Call to action/Ask - Ask them to do what you want - Make it simple one call to action.

-----------------------------------
* Embudo de Ventas para Facebook Ads (3 estrategias super efectivas)
-----------------------------------
https://www.youtube.com/watch?v=nMAwAYkq0Qw
Ventas de servicios

EMBUDO
Trafico -> Leads -> Cliente fidelizado

LEAD             CLIENTE
Discovery -> Relationship -> Venta -> FIDELIZAR


D ->
Trafico a target specifico(Google, facebood adwork)
Entretetenmos
R  ->
Creamos relacion -
 intentar estar en su TOP of MIND
 crea confianza
 como: pedimos mail, outoresponder, facebookbot, retargeting
V ->
Tener distintos productos (cual nos dara mas pasta?)
 Producto de entrada barato
 Producto medio
 Producto estrella

---

Estrategias
 oferta puntual, solo en... (urgencia y perdida)
 webinar + oferta (el 90% lo compraar luego a traves de mail...)
 reunion breve personal (15-20 min)
 afiliado
 acceso limitado al producto x 1E (x dias)

---

Modelos de embudo
M1 - venta tras webiman
 anuncio en faceboo (a nicho especifico con problema especifico)
  ver mas
Landing page -
  video de valor +
  valor que van a conseguir, alguna referencia
  optim (nombre+mail)
Nombre
 No
 Si
 Pagina de gracias
  sabemso cuantos se ahn apuntado
  acceso al calendario
Email preparandole para el webina y no se olvide (2-3 mail)
 No van -> nueva cadena de email preguntando. aver pq no han asistido
  link al video para q lo vean
  o calendario pra poder verlo otro dia
 Si van
  Hacerles ona ofeta ahora con 50% descuento (pocos compran)
  Compran -
   secuencia de email + lo que han comprado
  No Compran - (80/90% de gente compra aqui)
   secuencia de mail 2/3 semana convercerlo de que compre
   Mailss con QnA - intentar aclara cosas q ellos igual no han entendido
   Mail socila proof - gente q ha comprado tus servicios y lo bien que les ha ido
   Mail - opciones de pago ()

M2 - eta tester o encuesta
Anuncio
Landing
 Tenemso un nuevo producto
 Darles algo de regalo, explicarles si lo hacen
Thx Page -> enviar outoresponder
Encuesta
 No - set de email para q respondan
 Si - thx page con regalo + outoresponder
  Hacerles un Upsale (un producto de nivel bajo para hacerle cliente)

 M3 Servicio/consultoria (necesitamos reuniones para cerrar)
Anuncio
Landing
 Video - explicar parte del servicio
 optim
Thx Page
 enviar webinar
  Outoresponder
  Upsale de gama baja
   conseguir ya un cliente
   que nos conozcan mejor + generar confianza
   recuperar inversion que hemso hecho en la campaña
 Te puedo ayudar
Rellenar pequeñño formulario
 saber si es un potencial cliente
Software que se pueden apuntar a tu agenda/automatica
Reunio (20/30min)
 Tener un scrip muy bien preparado

---

NUMEROS
Anuncio         - 1€ CPC
Landing         - 25% al newslater
Upsale.         - 15%
Formulario      - 10% lo rellenan
Reunion.        - 30% de los que hablamos

CAC - Coste de adquisicion

EJEMPLO
      Target    Unida Coste
Inversion             1500   
anuncio   1500    1
Lead    375     4
Upsale    56      27e   1512  (27e el precio que le ponemos)
Clientes  11      136 (CAC)

Servicio.   800
Facturacion 800x11  = 8800
Inversion - Upsale  = 0
Veneficio total   = 8800

NOTA
El marketing predecible
 permite calcular cuanto vas a facturar
 para elllo - dominar tu nicho, facebook/google add, tu msg...

===============================================================
3.SOCIAL MEDIA
===============================================================

* 26 Tools That’ll Help You Create Better Headlines
http://optinmonster.com/26-tools-thatll-help-you-create-better-headlines/

* How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers
https://blog.bufferapp.com/how-to-create-engaging-images?utm_content=bufferc44ea&utm_medium=buffer_social&utm_source=twitter&utm_campaign=buffer_updates
https://pablo.buffer.com/?utm_source=Buffer&utm_medium=Social%20blog&utm_campaign=how%20to%20create%20engaging%20images

* How to Repurpose Content for Maximum Social Reach
https://blog.hootsuite.com/how-to-repurpose-content/

* How To Get (and Keep!) Sponsors on your YouTube Channel
https://www.youtube.com/watch?v=duiSs2yMpFU

* How to Grow Your Brand through Social Media - 3 Power Tips
https://www.youtube.com/watch?v=D0O7FL2_KpI
dress right for the platform - make it looks organic

* The 10 Most Important SEO Tips You Need to Know
http://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/?utm_content=bufferb3e77&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

* How to Be More Confident and Make a Living on YouTube — Sierra Schultzie Interview
https://www.youtube.com/watch?v=nIo9-HSUWjs

* Utils
YOUTUBE CHANNEL
Flat give away
Which channels i follow

Formulario
https://fullscreen.wufoo.com/forms/z3g3x6k1ql9q8b/

Final cut filters
http://store.pixelfilmstudios.com/

* LINKEID
-----------------------------------
How to unlock Amazing SECRETS and Magic RESULTS on Social Media !
https://www.linkedin.com/pulse/only-genius-can-solve-tough-puzzle-you-my-hero-oleg-vishnepolsky

Tittle - https://coschedule.com/headline-analyzer
Do not make the article too long. Ideal length is somewhere between 120 and 220 words, it has been calculated. TLTR is too long to read

* Twiter - lead with the reward
-----------------------------------
@influencers - tich the influencers (techaltar)
 influ - proa, tech altar
 influence the influencers
TARGET - dont do a product for everyone, target nich
NO BORING - Dont be boring, boring always bring to failure
PC - try to have as many purple cow as posible
IDIOTS -try to compite agains idiots


* Personal Branding: How to Establish Credibility and Authority
-----------------------------------
https://www.youtube.com/watch?v=kvFAVZzYh8g

Why they do bussiness with you:
Know + Like + Trust
We are selling the expirience
Be more human
 Use digital plataform that allow you to scale -> so they can see it and buy it

 * Advertsiment
 -----------------------------------
Mobile video ad:
Make the videos that the user wants to see
Provide experience to enhance the game itself
Header binding -> allow multiply add exchange to bid for a impression


* LANDING - Unbounce vs Leadpages
-----------------------------------
Unbounce  - advanced users who want the ability to create what they have in mind and are willing to  learn how to make that happen
Leadpages - simplicity and the additional optin features

I disagree with the #1 spot. I’ve tried both unbounce and lead pages and unbounce is by far the superior product. You’re extremely restricted with the design on leadpages. If one of their standard templates doesn’t match your business, you’re basically stuck with templates that don’t fit your needs. Unbounce’s drag and drop landing page builder gives you the freedom to make virtually any landing page.

Hey Matt, that’s 100% valid. It really depends entirely on what you need. I work with a lot of clients who need simplicity and the additional optin features only LeadPages is offering. For more advanced users who want the ability to create what they have in mind and are willing to learn how to make that happen, Unbounce is definitely the way to go.


-----------------------------------
* YOUTUBE ANALYTICS OF MY TOP 3 VIDEOS (2017.08.12)
-----------------------------------
https://www.youtube.com/watch?v=MgsSRi24EH8

Traffic sources
 Sugested -> finf people to colaborate
 External -> they can help you to see other search that people are doing - then create a new video
Audience retation ->
 learn how fast to arrive to the good point
 when they start leavin
 try to get at least 40-50% retention

-----------------------------------
* 19 Secrets for Getting More Views and Getting Discovered on YouTube
-----------------------------------
1. Title: Create a Great Title and Use Keywords
2. Description: Optimize your Description with Keywords and Links
3. Tags: Optimize your Tags with Keywords
4. Thumbnail: Upload an Awesome Thumbnail
5. Ranking Factor: Incoming Links
6. Ranking Factor: Time Watched
7. Ranking Factor: Video Views
8. Ranking Factor: Likes and Dislikes
9. Ranking Factor: Video Embeds
10. Ranking Factor: Video Shares
11. Ranking Factor: Playlists Your Video is Added To
12. Ranking Factor: Subscribers
13. Ranking Factor: Video Responses
14. Encourage Comments
15. Category Choice
16. Transcribing Your Video for Higher Rank
17. Post Frequently
18. Using Related Videos to Your Advantage
19. Hustle!

-----------------------------------
* Creative Ideas To Post On Social Media For Business
-----------------------------------
https://coschedule.com/blog/social-media-for-business/?

1. Your Company’s Blog Posts
2. Posts Showing Your Company’s Culture
 3. Industry News
4. Curated Content
5. Question Posts
6. Product/Company Videos
7. Customer Reviews And Testimonials
8. Quick Tips And Advice
9. Memes or GIFs
10. Contest Posts
11. Holiday Posts
12. Photos From Company Events
13. Post An Answer To A Commonly Asked Question
14. Share Infographics
15. Start A Conversation With A Leader In Your Industry
16. Links To Free Resources
17. Podcast Episodes
18. New Job Listings
19. Hiring Announcements And New Team Members
20. “On This Day In History” Posts
21. Event Promotion
22. Live Videos
23. Promote Sign-Ups
 24. Image Scrambles
25. Inspirational Quotes
 26. Company
27. Host A Twitter Chat
28. Ask For Customer Feedback
29. How-To Videos
30. Product Reviews
31. Images Or Videos Of Your Product
32. Twitter Q&A Sessions
33. Spotify Playlists
34. User-Generated Content
35. Posts Showing Off Your Company History
36. Company News Announcements




===============================================================
4.BOOKS
===============================================================

* How to be more CREATIVE
https://www.youtube.com/watch?v=QII3_xGJ6b0
Scott Berkun's book "The Dance of the Possible

* Lucky Or Smart 🍀 by Bo Peabody | Animated Book Summary
https://www.youtube.com/watch?v=usBj09OrBuM

-----------------------------------
* Your One Word by Evan Carmichael
-----------------------------------
https://www.youtube.com/watch?v=7TprnuTsdv0
https://www.youtube.com/watch?v=-Ca6-mUpxRA

Oneword and ANTI Oneword
Is the people, enviroment, work, logo...
 allow me to do more of my one word that i choose
You have to feel it

HAPPY:
From the past (movie, teacher, )
Happy     - Why
 People
 Movie - comedy, action, mistery, clever, super heroes, sports (coach)
  travel of the hero
 Teacher
 Travel - plan
 Food


No Happy  - Why
 People, - pussshy, touchi, alwys right, false, critics others
 Movie - scary, drama, cut splicit
 Teacher
 Travel
 Food

DO:
What you want to do

What you dont want to do



Who you are not
Constant in your life
What your love and pasion
Your dream
Leave with as little regreat as posible - remember why you are doing it
 travel in a day, disneyworld, small place
 talk
Which one is your personality -
 brake everything and start again,
 or slow transition, less stress
Try to be connected with the why
 Give the people a reason to be connected it you
What you have around

1.Core -> Your one word (what makes you come alived)
 explore to find your pasion

2.Campain -> create acampain around ur one word
you dont need all, the more you have the easier will be to deliver your msg to your audience and remeber you
 1.right minsset
 2.apowerful credo
 3.establish your founding story
 4.A tribe of followers
 5.rituals and gestures
 6.purpose name
 7.know your enemy
 8.create emorable logos, fonts and symbols
 9.impactful sound - audio branding
3.Company that matter - allow you to grow your campain. esponenttially
base on the people on board

Take action NOW
No escuses (no resources, conection, didnt have right edu...)
YOU are the only in control
Focus on micro at least, whichever time you have to do your dream


-----------------------------------
* 20 Golden Rules for MAKING MONEY | The Art of Money Getting by P. T. Barnum
-----------------------------------
https://www.youtube.com/watch?v=3lfa9_SOtf8&t
"
P. T. Barnum took promoting and showmanship to another level. He went into the circus business at the age of 60 and built a fortune, transporting his circus via the railroad on his own train. He wrote a book called "The Art of Money Getting: Golden Rules for Making Money" highlighting how to make (and more importantly keep) money. What's remarkable is that this advice has stood the test of time and many current millionaires and billionaires from the present day have utilised the strategies Barnum discusses. If you would like to learn more about the people I've discussed in the examples in my videos, there are links to various videos with more information down below.


0:59 1. Don’t Mistake Your Vocation
Example: Charles Darwin
Video: https://www.youtube.com/watch?v=rN_VL...

1:29 2. Select The Right Location
Example: Ben Silbermann (Pinterest)
Video: https://www.youtube.com/watch?v=V6S3h...

2:14 3. Avoid Debt
Example: Walt Disney
Video: https://www.youtube.com/watch?v=12Fjf...

3:04 4. Persevere
Example: Benjamin Franklin
Video: https://www.youtube.com/watch?v=4U080...

3:56 5. Whatever You Do, Do It With All Your Might
Example: Derek Sivers
Video: https://www.youtube.com/watch?v=4z190...

4:32 6. Depend Upon Your Own Personal Exertions
Example: Colonel Sanders (KFC)
Video: https://www.youtube.com/watch?v=wn7cB...

5:29 7. Use The Best Tools
Example: Eric Schmidt (Google)
Video: https://www.youtube.com/watch?v=gwJDQ...

6:18 8. Don’t Get Above Your Business
Example: Sam Walton (Walmart)
Video: https://www.youtube.com/watch?v=8V-GD...

7:05 9. Learn Something Useful
Example: Henry Ford
Video: https://www.youtube.com/watch?v=FU2BN...

7:52 10. Let Hope Predominate, But Be Not Too Visionary
Example: Greg McKeown (Essentialism)
Video: https://www.youtube.com/watch?v=OWtWG...

8:44 11. Do Not Scatter Your Powers
Example: Warren Buffett
Video: Coming Soon!

9:42 12. Be Systematic
Example: Ray Kroc (McDonalds)
Video: https://www.youtube.com/watch?v=RcJ8k...

10:25 13. Read The Newspapers
Example: Elon Musk
Video: https://www.youtube.com/watch?v=kBSlQ...

11:08 14. Beware Of “Outside Operations”
Example: Felix Dennis
Video: https://goo.gl/34CHRd

11:57 15. Don’t Indorse Without Security
Example: Theo Paphitis
Video: https://www.youtube.com/watch?v=RNJ7L...

12:32 16. Advertise Your Business
Example: Arnold Schwarzenegger
Video: https://www.youtube.com/watch?v=DPqX9...

13:21 17. Be Polite And Kind To Your Customers
Example: Bo Peabody (Tripod)
Video: https://www.youtube.com/watch?v=usBj0...

14:06 18. Be Charitable
Example: Richard Branson
Video: https://www.youtube.com/watch?v=sSkL_...

14:46 19. Don’t Blab
Example: Peter Thiel
Video: https://www.youtube.com/watch?v=Y3vYP...

15:37 20. Preserve Your Integrity
Example: Peter Drucker

"





===============================================================
5.OTHER
===============================================================


 Orion - https://www.corprotegit.com/qui-som/ https://www.linkedin.com/in/oriol-pausas-231b68106/

Ooportunitats de negoci personalitzades
 http://accio.gencat.cat/cat/internacionalitzacio/comencar-exportar/recomanador-oportunitats/recomanador.jsp

BNI
 bni bus net inter
BNI Story of 864 Million Euros TYFCB - Dácio de Haro & Oeste Soriano
MGiMiXaqywdT64EDGicM



===============================================================
NEGOCIATIONS
===============================================================

===============================================================
NEGOCIATIONS
===============================================================

-----------------------------------
Cómo negociar tu precio con clientes y no perder tu margen? | Entrevista
-----------------------------------
https://www.youtube.com/watch?v=lSCu2lMsRbo
(2017.8.12)

Cómo negociar (con éxito) mi precio con mis clientes
http://idearamus.com/catalogo/como-negociar-mi-precio/

1.Respetar tu valor
2.Propuesta de servios - concreta, especifica, de valor alto
 tiempo, entregable ...
3.Indicar claramenre los beneficios
4.Asumir riesgos y quitar miedo al cliente

PRECIO:
1.Pedir al cliente su modelo economico/negocio
 asi podemos relacionar nuestro precio con algo
2.Precio de mercado argumentado (linea de mercado)
 que va conseguir el cliente muy especifico
 todo lo que tu te juegas
 demuestra como va ganar dinero contigo, minimo 10x de lo que te paga

-----------------------------------
Estrategias de negociación. Cómo negociar mi precio con mis clientes con éxito
Marta Emerson (2017.07.06)
-----------------------------------------------
https://www.youtube.com/watch?v=3tAl2nhWqyI

Resumen ->
creetelo
que quiere el cliente, que problema le soluciono
como medir el valor, como le afecta
cual seria tu clabe de decision de compra - solucionar su problema y que seascapaz  de solucionarselo

Servicios vs Producto ->
Producto -
 La negociacion de un producto es casi inesistente
Servios -
 valor de cada hora nuestra
 valor del retorno para el cliente
  tamaño de empresa con la que negocias



Pasos ->
1.Preparacio
2.3 Errores
3.Propuesta
4.Gestion de objebcione/cierre

1.Preparacio
Creer nuestro valor
Cual es el ROI para el cliente
Desgranar nuestro coste y su veneficio antes de vender
Venta estrategica -> enbudo de venta
Que lso venderores tengan el mindset correcto:
 se lo crean
 hayan vendido precio similares
 que el volumen de ventas este acostumbrado
 servicios similare
b.Precio correcto
 Justificable
c.oferta que responda a la necesidad del cliente
 adaptado a su problema
  que solvenet su problema
  producto se tiene q adaptar a solucionar ese problema
  caro vs barato
   depende delROI
   crear lista MEDIBLE (concreta, numeros) de como el cliente obtien su ROI
    si e smedible se parece mas. ala venta de un producto
  cable principal de DECISION
   preguntarselo directamente
   nadie quiere pagarte por la prubea de aprendizage
   demostarr y medir que esto ya lso has echo
    refreals: a este cliente le echo xxx y ha ganado yyy
   la gente no quiere ponerete en negocio, quiere hacer negocios contigo
  buscar proveedores que sea de cofianza y resulve problemas
 El los servicios la genet tene miedo de pagar y no revivir el servicio que buscaba

2.3 Errores + 1 Extra
a.No escuchar y presentar lo que nosotros queremos
 no enviar propuesta tipo, primero reunirte y escuchar lo que kieren
 reunete 1 o mas veces
 esplicales tu proceso y metodologia muy detallados (min 37)
  el cliente sigue lso procesos
 implicar al clienet en la creacion de la propuesta
 usar su propio lenguage
 preguntar todo (lo que mas le afecat/saca el sueño, como gana dinero, modelo de negocio...)
  tomar nota
  confirmar todo lo que entiendes y el dice
  enviar notas y lo confirme por escrito
 poner fecha de - xxx, yyy, caducidad

b.No preguntar por el presupuesto
 Cliente serio:capacidada y voluntat
  No cerrar la puerta
  No gesgatarnos con clienets que no pagan, solo estan buscando info
 Estasa paar hacer negocio, tu tambien valoras al cliente
  que no te haga perder el tiempo
  Preguntar
   su aguja de precio,
   presupuesto paar ... () marqueting online
   si ya lo ha echo, que resultados
   cuanto estaria dispuesto a invertir
   que retorno busca y cuanto est adispuesto a invertir


c.No haber analizado en detalle tu ROI (en ti)
d. la pregunta - Cuanto vale tu servicio?
  Desde...
  Tener varios packs para adaptarse a sus necesidades
   No suele ser un problema de dinero, es un problema de credibilidad
   Si ve las diferencias de pack ve lo  que se pierde
  Asi no te pillas las manos
  El cliente se da cuenta que mas cosas valen mas dinero
   mas dinero = mas ROI
 Demostrar valor y esclusividad
  Preguntar- Cual e sla alternativa?

D.Hablar tecnicamente del producto



3.Propuesta
No hacer la propuesta sino ves que hay intenciones reales
  Comentar cuantas horas te va a llevar hacerlo con el cliente
  A veces te diran que no lo hagas pq solo quieren saber un precio orientativo y no kieren hacerte perder el tiempo
  Asi sabes ui esta en la fase de compra o otra
 Esplicar que va encontarr en la propuesta - implicale
  mete las cosas que te pida
  luego habra menso negociacion
  haz una lista de todas las OBJECCIONES que puedan tumbarte
   trabajala
  intenta absorber el MAX RIESGO posible
   sino lo hago en... te devulevo el dinero
   asi, si no funciona el cliente solo perdera tiempo pero no dinero
   siempre con condiciones bien puestas
   mete testimoniales de como ha solucionando su problema y que ROI ha dadoe
  Esplica procso de trabajo
   timing y espectativas
   proceso de tomo = mejor/profesional imagen y mas facil de trabajaar
   define cada accion concreta y su presupuesto
    pero si se quitan opciones el precio es diferente/cambia
  dar precios raro, no dar precios cerrrados (1000e)
   ayuda sicologicamenet a la venet pq se ve q has trabajado en el precio
  precio justificado y coherenet con el retorno
 La gente lo LEE la propuesta, hay que EXPLICARSELO en un areunion
  no punto por punto
  centrase en el valor y su ROI, como lo vamos ha hacer, como les va. acambiar la vida
  no fijarnos en el precio
 Esplica lo qu eno entra en la propuesta
  No dejar nada a la presuposicion de la gente


4.Gestion de objebcione/cierre
Gestion de OBJECCIONES (el clienet esta en el carril de compra)
  mantente calmado, serenos, profesionales
   que no te desgantes, algunso son muy agresivos
   ser el ADULTO EN LA HABITACION
  no demostrar que estes DESESPERADO aunque necesites cerrar
   asi si hay problemas o situaciones dificiles demuestrar q eres una persona con la que se puede trabajar
  rebajar precios
   demostrar lo que va a perder y mostrar al cliente que tu eres el que toma el riesgo
   quitar algo del servicio pero no bajar precio
   ofrecer payment plan (financiacion)
   añadir otro servicio que añade mas valor
   preguntar cuanto estan dispuestos a pagar y cual era su espectativa
    asi sabes como estamso de desviados del cliente 20%-100%???
   explica tu valor y necesidad de tener al equipo motivado
    asi estas MOTIVADO, hacer un win win
   cuando mas procesizado tengas todo menos poder de negociacio, se parecera mas a la veta de un producto
   lista de articulos a rebajar o bajar de pack
    explicar como le va a afectar
  lista de como va. cambiar su megocio con tu servicio
   asi puedes ir resolviendo los puntos negros que tenga
  que alternativas tienes, como vas a hacerlo y cuanto te va a costar
   dinero, precio, tiempo, preocupaciones, cuanto tiempo necesita dedicar...
    cuanto riesgo asumiria...
   mostarr al cliente la alternativa
 Fija fechas
  deja que se lo piense pero pon fechas
   comentar que venga con lista d epreguntas o hablar con alguien especial (ej: ceo)

OBJETIVO ->
Tener claro que el cliente esta en el carril de compra
Que haya poca fricion en la negociacion
 mucha preparacion
  conocer producto, cliente, testimonials, mediciones, procesos, customizarlos
No cerrra ninguna puerta
 Puede que en un tiempo regresen


NOTA:
Si hay competencia desleal o precios muy baratos
 ir a un NICHO



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YOU
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1 - * PERSONALITY TEST *
http://www.humanmetrics.com/cgi-win/jtypes2.asp
https://www.16personalities.com/free-personality-test

2 - * PASE (Practical Action Social Emotional) *

Questions to know what you are
A -  how quick are you willing to try a new thing?
       how often do you finished them?
P - do you like routine, do you hate spontaneous things?
S - do you like to  be around people for the shake of being around them?
      hope to place to place, little small talk?
E - how sensitive to other feeling, environment around you? no word needed?           
 intense about what you feel in the moment?
     Investigate?

Results:
P - Are you Logical?
A - Are you Energetic, Agressive?
S - Do you like to chat to everyone
E - How sensitive are you?


* WHAT I LIKE *
What i like? write it down so you dont need to think about it everyday


* OBJETIVO/GOALS: *

1:What is my present state? Have I achieved any goals?
2:Do I know what I want? make the msg clear? (think big - keyward us value + quantity)
3:What am I willing to do to get rich - comit to be rich? Be Specific
4:Which one are my natural talents?
5:How can I help others? how can i give values to my employers/customers?


You bussiness destiny 5Questions (
1.where u grow +
2.wot stranger/friends compliment u for +
3.last 10y +
4.talk 4ver +
5.PASE

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2017.08.12  - tool to write same test twice, once for the skeleton/index one for your notes/what you fill ()
2017.08.12  - chanel with 1000000 videos, use youtubeas snapchat
2017.08.12  - find and copu best list of people: youtube, twitter -> merge in one list

KV - live stream with customers QnA