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2017.11.06 (W45)
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https://www.quora.com/profile/Gordon-Miller-21
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1.PERSONAL GROWTH
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2.BUSINESS
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### How to Sell A Product - Sell Anything to Anyone with The 4 P's Method - YouTube
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How to Sell A Product - Sell Anything to Anyone with The 4 P's Method - YouTube | https://www.youtube.com/watch?v=UCo3Z-y72Kg
How to Sell A Product so That People MUST Buy - 4 P's Method
4 P's
Promise - hook them in the first 5 seconds
Picture - Pitch emotions not logic. Paint the emotional picture.
Proof - Show them don't tell them , Show them the emotions. E.g. share a emotional story.
Pitch - Call to action/Ask - Ask them to do what you want - Make it simple one call to action.
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Promise
In this video, I will teach you how to sell so good people will pull out the wallet and say “TAKE MY MONEY”. Before you learn this must promise me: I WILL ONLY USE THIS METHOD FOR GOOD. I WILL NOT MANIPULATE. If you can’t promise that, aka you’re a sociopath do not watch this video.
Picture
If you’re watching this video I’m willing to bet you’ve had to SELL something at some point in your life. physical product? IDEAS? Sell yourself in an interview. Whatever it is, picture having a method that works for anything — A master key in the back of your pocket you can pull out any sales situation and it fits perfectly. Unlock the results you want with one turn. Teach you that simple formula I use for writing persuasive content, sales pitches, convincing girlfriend where we should eat — list goes on.
Proof
I use this SAME method every video. In fact, what you’ve been watching this entire minute IS the method I’m going to teach you. Still watching? Proof it works and has held your attention this long. Credit for this goes to Mike Del Ponte on the Social Triggers Podcast. The 4 P’s Method.
Want to learn how to sell yourself using video marketing?
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★★★ The 4 P's ★★★
Content: The 4 P’s
1. Promise
Short punchy ONE line about what you want to give them.
EX: Ad — hook in first 5 sec or other 60 doesn’t matter. EX: Movie — hook in the first scene!
MY EX: Teach you how to sell so good people will pull out wallet and say “TAKE MY MONEY”
2. Picture
We buy with our emotions. We rationalize with logic. A feature is great, but give me BENEFITS. What will this DO in my life for me?
3. Proof
Apple story graphic designer.
Don’t TELL ME. SHOW me.
This method: Look in the description of this video. I’ve included my entire word for word outline.
4.Pitch
Now we’re current with where you’re watching and I’m talking. It’s time for me to close this video with last P: The Pitch. What is your call to action? If you’re watching this, you know about the pitch. This is where people focus all energy on learning. Skip first 3 P’s.
EX: Every email has ONE CTA for best click-throughs. Because people overwhelmed with options, won’t choose any. ONE thing want them to do? Principles to include Scarcity,
My Pitch
So here’s my pitch to you: If you got this far — like this video. Share this video with someone who you’ve spoken about sales or persuasion with.
### Best Salesman in the World - YouTube
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Copy Chief – The Million Dollar Potato Peeler Sales Pitch | https://copychief.com/the-million-dollar-potato-peeler-sales-pitch/
Best Salesman in the World - YouTube | https://www.youtube.com/watch?v=NGOjFhKeLiU
1. Stop traffic. Once a small crowd has gathered Joe waves his audience in closer as a “courtesy” because it “saves me shouting.” He promises, “I won’t ask you for money” to differentiate himself from the panhandlers in the streets of New York City. (And technically he does not ask for money, he asks for a sale.)
You can use this when driving traffic to your offers by promising something of value for visiting your site. Tease curiosity with headlines like, “Exposed: How An Old Man With A Funny Accent Made A Million Dollars Selling Potato Peelers On A NYC Sidewalk”
2. Show your credentials. Notice that Joe surrounds himself with proof of his credentials; his Daily News article is on display, as is his feature article in Vanity Fair and a photo of his appearance on the Today Show. This makes the audience feel safe and provides Joe celebrity status.
You can use this on your website by displaying legitimate credentials about you and your business via testimonial blurbs, endorsements and “As Seen On” icons.
3. Big action opener. Once the audience is close, Joe doesn’t waste time making hyped-up promises or small talk, he just gets right to work demonstrating what his product does and why it matters to his prospects.
You can use this in your pitch by launching straight into a video that shows your product in action. Once you’ve won your prospect’s attention, you can begin to drill down the finer benefits.
4. Describe the tangible benefits. Joe knows his product will appeal to busy moms, so he says, “You do that with the kids, they’ll eat their vegetables.” There’s another brilliant example of some “beyond benefits” a minute or so later when Joe explains that if you fry potatoes and drink red wine like the French, “You’ll live forever, you’ll never die.”
You can use this by thinking through how each benefit of your product can have a positive effect on life for your prospects beyond the obvious.
5. Use humor to bond with your audience. “Does matter if you’re right handed, left handed, or like a politician — under-handed.” This is masterful use of the humor as bonding tool. It furthers Joe’s “man of the people” credentials even though he was a millionaire living on Park Ave.
You can use this with your audience by finding a common enemy to poke fun at, but keep it lighthearted unless your market is extreme in its beliefs.
6. Show the dreadful alternative. Joe holds up the common potato peeler most of us have in our kitchen drawer and says, “You can’t slice potatoes like that with one of these things.” This simple reference to the norm makes what we’ve been using to peel potatoes feel desperately inferior and creates a sudden urgency to replace a utensil that was far from our minds just two minutes earlier.
You can use this by pitting the way your prospects typically do things against how life could be if they were armed with your product or service.
7. It’s easy for anyone to use. Joe hands the peeler to an audience member and has her glide it across a carrot. This gives the audience “social proof” that it isn’t just Joe’s prowess with the tool that makes it so effective. The thing really works!
You can use this online by showing video testimonials of people bragging about how great your product works for them.
8. Reveal “the catch?” Here Joe says, “There’s no trick there’s no skill, but you must use at least six slices.” The caveat is hardly a deal breaker, however by revealing it and adding in the word “but…” you know he’s giving you the truth, making it easy to give him your trust.
You can use this by looking for a place to reveal a small flaw or caveat to your product’s magic and exposing it to build trust.
9. Close with a flurry of benefit bullets. Now that the demo is complete, the proof is shown and the trust is established, it’s time to open the cash register. As Joe pulls out his big bankroll (more proof that the product is popular) he shouts a litany of features and benefits to knock his prospects off the fence…
“They’re made in Switzerland, they’re not made in China.”
“They’re made of stainless steal, they cannot rust.”
“They’re dishwasher safe and I promise you they never need sharpening.”
You can use this by listing the biggest benefits beside or underneath your order button and again on the order form itself.
10. Squash common objections. “And if anyone thinks that’s a special one, you can have that one, I’ll use another one.” Clearly a response to 15 years of skeptical New Yorkers insisting that Joe is shooting with “loaded dice”. He knows it’s on the mind of certain prospects, so he squashes it with a quick line.
You can use this by adding a FAQ section to your sales page to tackle common objections.
11. Special offer pricing. Joe offers “one for $5 or five for $20”. But notice how he builds to the special offer with his phrasing, “They’re five dollars each, they’re worth every penny, they last a lifetime. You can get two for ten, four for twenty and a lot do — you’ll get one free.”
You can use this by thinking of ways to create special offer pricing, just be careful that it doesn’t diminish the original value you’ve worked to establish.
12. Create emotional urgency and justify with logic. “And why would anybody want five peelers if they last a lifetime?” Joe asks, “Cuz you’ve got four friends that’s why.” Then he reminds us that the holidays are coming up and punches the offer with, “you not only save a lot of money, you save a lot of time looking for gifts.” Brilliant.
You can use this by getting your prospects to think about how much the people in their life would benefit from the product and how they’d be a hero for showing up with one as a gift.
13. Keep selling through the sale. As Joe furiously collects cash and hands out peelers, listen to how he runs through his credentials to nudge people over the fence and help them justify their emotional decision to buy…
“Fifteen years I’ve been selling the same thing.”
“1994 I was in the Daily News.”
“Three years ago, Vanity Fair. Julia Roberts on the cover and me in the middle.”
“Best $5 you’ll ever spend.”
“You can’t buy anything in this country that’s made in Switzerland for five dollars… A Swiss Army knife is nearly $100.”
“They don’t make cheap things in Switzerland, they make good things.”
and my favorite line… “You’re not buying these because they’re cheap, you buy ‘em because they’re good and they work.”
Four minute pitch, five dollar product, fifteen years of success, over a million in sales.
Proof that making sales can be easy when you believe in your product and you’ve got the right pitch.
When is the last time you witnessed a master salesperson in action? I’d love to hear about it in the comments.
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9 Most IMPORTANT Things You NEED TO KNOW When Starting a BUSINESS! - YouTube | https://www.youtube.com/watch?v=gYcs8-Pmuqw
Know your business
"Ask GREAT QUESTIONS" — Tim Ferris
Have a high pain threshold
Build trust with customers
Change constantly
Bring your A game
Don't give up
Stick to your DNA
Focus - "The more you do, the better it gonna get"👌 thanks Evan🙏
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I lost 3-4 pitching contests to startups with no investments and clients. Does it mean my pitch is bad? - Quora | https://www.quora.com/I-lost-3-4-pitching-contests-to-startups-with-no-investments-and-clients-Does-it-mean-my-pitch-is-bad
Gordon Miller - Quora | https://www.quora.com/profile/Gordon-Miller-21
Is it true that Apple leads the industry? - Quora | https://www.quora.com/Is-it-true-that-Apple-leads-the-industry
What must every entrepreneur working on a SaaS/B2B startup know? - Quora | https://www.quora.com/What-must-every-entrepreneur-working-on-a-SaaS-B2B-startup-know
Everything will take longer than you expect or plan. B2B and SaaS is not the same as SaaS in a B2C market. Companies don't decide fast on new products, you may find yourself in situations where your SaaS product will be compared to a traditional software product. This leads to longer sales cycles and effort in answering RfPs.
Go out and start "real" sale early. You need to talk to as much people as possible when your product is ready. Don't rely on your personal network, these people are nice to you and will always listen to you. But it will not materialize as you would expect it. Go out of your office, contact people, get introduced to more people and sell your idea and product.
B2B is Content Management. Companies want to solve problems and people want to ease their life. So your value proposition should focus on this. If you have your value proposition you should create content to proof that you know what you say.
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3.SOCIAL MEDIA
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4.BOOKS
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### (1) The Five Dysfunctions of a Team - YouTube
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(1) The Five Dysfunctions of a Team - YouTube | https://www.youtube.com/results?search_query=The+Five+Dysfunctions+of+a+Team
Book Summary: The Five Dysfunctions of a Team by Patrick Lencioni - YouTube | https://www.youtube.com/watch?v=-T4zFj4KTBg
Video Review for the The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni - YouTube | https://www.youtube.com/watch?v=509V7Z9OUQA
The Five Dysfunctions of a Team by Patrick Lencioni - YouTube | https://www.youtube.com/watch?v=U_VRDWqLNNc
Absense of TRUST
fear of CONFLICT
Lack of COMMIITMENT
Avoindance of ACCOUNTABILITY
Inatention to RESULTS
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5.OTHER
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NEGOCIATIONS
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YOU
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