2017.08.13 (W34)

*********************************************************************************
2017.08.13 (W34)
*********************************************************************************

* One Word
Product: Algoritms
Benefits: 1b user, AR competivi ...
Core:Tec,
 next level, optimization, new way of thinking, future, inteligence,
 confort, integration, everyone
 oportunities for all

Core:
 diferent, contradition, sprinter, lean/teach (sophophile), pasionate
 weak, dependant
 help, succedd, dremas of others
 encourage people, teach competition, good feeling of loosing/winning

Attack:
Direct -
Alternatives -


Samuel Pierpont Langley
We belive to change course of the world




* Unai
 Pq compito/juego?
 Para ganar
 A veces se pierde (deportes y en la vida(muerte))
 Da igual lo importante es divertirse, mejorar, aprender ...
 One word - nike adverd - find YOUR greatness


Philomath  is someone who greatly enjoys learning and study
Sophophile one who loves wisdom and learning
Wisdom or sapience is the ability to think and act using:
 knowledge, experience, understanding, common sense, and insight.

 Tell your why
 or tell histories about people related with your why



===============================================================
1.PERSONAL GROWTH
===============================================================

WEDSDAY
* Tai Lopez Interview - Tai Lopez'sTop 10 Rules For Success
https://www.youtube.com/watch?v=CvY8vDvbyEw

1. Increase your sense of urgency
He shares why he reads one new book a day: "Books allow you to simulate the future (without having to actually do all the trial and error yourself)..."

2. Practice
At 16, he realized life was too complex to figure out on his own. He wrote a letter to the wisest person he knew, his grandfather, to ask for answers to life's hard questions.

3. Protect what you already have
The letter said, "Tai, the modern world is too complicated. You'll never find all the answers from just one person. If you're lucky, you ll find a handful of people throughout your life who will point the way."

4. Increase your courage
Dont focus in what is easy
One week later his grandfather sent a package containing an old, dusty set of eleven books with a note, "Start by reading these."

5. Get hold of something, and hang on to it
Tai began his habit of reading on his search for what he calls the "Good Life": the balance of the four major pillars of life - health, wealth, love, and happiness.

6. Have extraordinary imaginative vision
If somone else has done it, why i can not?
Argue for firts cause
He began by reading thousands of books from the most impactful figures in history: Freud, Aristotle, Gandhi, Munger, Sam Walton, Descartes, Darwin, Confucius, and countless others.

7. Change your mind, change your life

He spent two-and-a-half years living with the Amish, spent time working at a leper colony in India, and helped Joel Salatin pioneer grass-fed, sustainable agriculture on Polyface Farms.

8. Look for Aha! moments
Learn from the world
He joined the long list of entrepreneur college dropouts and ended up completely broke until he talked five, multi-millionaire entrepreneurs into mentoring him.

9. Be quick, but not in a hurry
He went on to become a Certified Financial Planner and worked in the world of finance before becoming a founder, investor, advisor, or mentor to the business world.

10. Pass on what you know
Create more of you
He appeared on various TV and radio shows and has spoken at top global universities like The London Business School and the University of Southern California.


TUESDAY
* Simon Sinek - Start With WHY! - #MentorMeSinek
https://www.youtube.com/watch?v=cNiKmZ__yZY

1.Find your why - From pain!
2.Belive - What your pousepouse, what your organization exits, why whould people care
3.Follow your gut feeling - feel right
 find the words to explain your why -> it will make it actionable
 one direction (ex:submarine going north, it can wable)
4.Learn to comuicate your why -
 give and take (selfish n sefiness) - so it will be balance
5.Put your why into action -
 is like ryding a bike - you have to leran and then is automatic
 you will use it everyehere
 ex:celery in supermarket ---> BE AUTHENTIC
 -> so people can see what you belived
 -> its scalable
 -> it has to be a good fit for your why
 ->everything you do has a poursepose

* 6 Weak Points & Strong | The Art of War by Sun Tzu (Animated)
https://www.youtube.com/watch?v=N56RMr2zNEA&t=5s


0:00 - Lesson 1: First In The Field - go to market firts - settle, rest
0:58 - Lesson 2: Imposing Your Will - act firts - take initiative, put your terms
1:42 - Lesson 3: Cause The Approach - pretent to give advantage to oponent - set traps
2:28 - Lesson 4: Harass, Starve, Move - make them uncofortable - cut theirs easy (food, water, supply...)
3:11 - Lesson 5: March Without Distress - put stones in their way
3:57 - Lesson 6: Undefended Attacks - attack weak point
4:36 - Lesson 7: Subtlety & Secrecy - camuflage, be one with them, enviroment
5:19 - Lesson 8: Force An Engagement - attavke weak points  so enemy has to go to defend them
6:07 - Lesson 9: Deceive To Avoid Conflict - bluff!
7:05 - Lesson 10: Protect The Attack Point - hide your knowledge
7:50 - Lesson 11: How To Spread Resources - small defeta vs victory
8:59 - Lesson 12: Know The Time & Place - timing
9:44 - Lesson 13: It's Not The Size Of The Dog In The Fight - guerrila tactics
10:35 - Lesson 14: Compare Opposing Armies - DAFO
11:14 - Lesson 15: Conceal Tactics - from anywant (infiltratetors)
11:59 - Lesson 16: The Difference Between Tactics & Strategy -
12:59 - Lesson 17: Surprise > Repeated Tactics - Innovate
13:56 - Lesson 18: Avoid Strong, Strike Weak - find attack alternatives !!!
14:38 - Lesson 19: Conditions Are Not Constant - Adapt
15:20 - Lesson 20: Modify Tactics To Win - Dont forget your goal


SUNDAY
* How to Stay CALM in Stressful Situations - #BelieveLife (2017.08.13)
https://www.youtube.com/watch?v=7P_7IA7E2kA

Have schedule
Move
Dont allow strees in your live - is there a real deadline?
Better Yourself - secret of live is about giving
Put things in perspective - what is the worse thing that can happen to yo?


How To Deal With Anxiety
https://www.youtube.com/watch?v=qChXgko3sJs&feature=youtu.be

-> How did i arrived until here?
 Worse things is not knowing why you have it!

-> Why do i have it? Where did it come from?
Quemical unbalance (dramatic evnet?)
3 thing
 Fear of loss -
  all the savings after hard work
 Fear of hardship. - I will not be able to handle it
 Fear of disappointment - Fera what you are goint to feel

-> What can i do to fight it?
What can i do with the enrgy of anxiety?
 A.let me stop and collapse
 B.tool to get momentun? focus on developing my streng

 Start doing - Get momentun -  get going
 How did i manage to overcome dificult challenge Ttask?
  What support, mentor, study... do i need to go to next level
  Real support
 Change value of criteria -
  NO  - Whether or not i succed, it turm out perfect
        The destination is perfect
  YES - Whether or not i gave affort to something meaninfull to me, i begin the journey
        Can i develope as a human
 Getting more confortable with the unconfortable (crossing your limits)
  Dont to get rid of anxiety
  Get rid of how I feel with anxiety

===============================================================
2.BUSINESS
===============================================================

* StoryTelling. Impacta y conecta con estrategias de StoryTelling - Paula
https://www.youtube.com/watch?v=yed_eczYvB4

Paula Lesina
http://www.ladesmesurada.com/
https://www.facebook.com/groups/escribeyvende/

Storytelling Vs Copyrigter
Contar historias para conectar con una audiencia
humanizar tu negocio
Se cuenta una historia par que se nos reconozca como ser humano y que me recuerden

History telling diseñada para:
 generar vinculos (q te mueve) +
 demostrar autoridad sobre determinado tema
 se trata de inspirar
 no necesariamente para un CTA (copywriting)
 no se cuenta para vender

CIRCULO DORADO
Como posicionarme - quien soy
Que quiero trasmitir - Para quien escribo
La diferencia - que puedo hacer por ti

Camino del heroe
princiio kk (donde estoy y de donde vine)
todas las adversidades/obstaculos + quie/que nos ha ayudado
momento en el que va a funcionar - final guay

Elevator pitch
Dejar al otro con ganas de saber mas +
Hay que probocar una pregunta?
Dejar claramanete lo que hago, para quien y un veneficio.
Definirse con categoria de negicio que ya existan
 Buscar palabras que nuestra audiencia utilice

Palbaras que hay que usar
Emocionan, persuaden y venden
 Emocionra - nucleos de vectores antropologicos (amor, superacion, fidelidad ...)
Reacciones inmediaas: soy confiable, innovador, revolucionario,
 adjetivos - no abusar pero funcionan
Palabras que generan interes - inonador, gratis, ...

BOOK -
* Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Tapa dura)
de Peter Gruber (Autor)
https://www.amazon.es/gp/offer-listing/0307587959/ref=tmm_hrd_used_olp_sr?ie=UTF8&condition=used&qid=&sr=

===============================================================
3.SOCIAL MEDIA
===============================================================

===============================================================
4.BOOKS
===============================================================

* Your One Word: The Powerful Secret to Creating a Business and Life That Matter Hardcover – December 6, 2016
by Evan Carmichael  (Author)
(2017.08.11 - )
https://www.amazon.com/Your-One-Word-Powerful-Creating/dp/014310909X
http://www.evancarmichael.com/oneword/extras/

* Together Is Better (Inglés) Tapa dura – 13 sep 2016
de Simon Sinek  (Autor)
https://www.amazon.es/Together-Better-Little-Book-Inspiration/dp/1591847850/

* Evolutionary Psychology: The New Science of the Mind (Inglés) Tapa dura – 23 nov 1998
de David M. Buss  (Autor)
https://www.amazon.es/Evolutionary-Psychology-New-Science-Mind/dp/0205193587/ref=mt_hardcover?_encoding=UTF8&me=

* Folks, This Ain't Normal: A Farmer's Advice for Happier Hens, Healthier People, and a Better World (Inglés) Tapa blanda – 11 oct 2012
de Joel Salatin  (Autor)
https://www.amazon.es/Folks-This-Aint-Normal-Healthier/dp/0892968206/ref=cm_cr_arp_d_product_top?ie=UTF8

2017.08.07 (W32)

*********************************************************************************
2017.08.07 (W32)
*********************************************************************************



===============================================================
1.PERSONAL GROWTH
===============================================================



* The surprising habits of original thinkers | Adam Grant
https://www.youtube.com/watch?v=fxbCHn6gE3U

* How to spot a leader in their handwriting | Jamie Mason Cohen | TEDxUBIWiltz
https://www.youtube.com/watch?v=JWmafBBMHSk

* Jack Dorsey: The CEO as Chief
-----------------------------------
https://www.youtube.com/watch?v=fs0R-UvZ-hQ
As CEO of Square, Jack Dorsey sees himself as a:
 "Chief Editor," charged with addressing the flood of inputs and ideas that come into the company.

 In this capacity, Dorsey focuses on three major areas:
 1) Team Dynamics,
 2) Internal and External Communication, and
 3) Financial Management.  - investors + revenue
 Dorsey also shares his belief that you can be successful if:
 you make every detail perfect,
 and limit the number of details.

* 5 MARY E. PROCTOR | How They Succeeded | Animated Book Summary
-----------------------------------
https://www.youtube.com/watch?v=iHCAIk02UN8
Test
Have many info - no memorarise, prepare, adapt
Be rezopricate
Prepare to give teh lecture - sleep well
Be enthutiastic

*Career strategy: Don’t sell sugar water
-----------------------------------
http://www.cnbc.com/2017/03/24/career-strategy-dont-sell-sugar-water.html

THE 'WHY' IS MORE IMPORTANT THAN THE 'WHAT'
It's just about understanding the importance of why you get up in the morning rather than what for. It's about realizing that, though short-sightedness isn't optimal, neither is long-term compromise.

* Dreaming big makes you creative, but complicates your life
-----------------------------------
https://www.linkedin.com/pulse/dreaming-big-makes-you-creative-complicates-your-life-agustin-fuentes
So that’s the two-step signature of a creative human life:
1.Embrace diversity.
2.See failure as part of the journey.


* Error psicológico que NIEGAS de tu MENTE
-----------------------------------
https://www.youtube.com/watch?v=bxLBqnTPzdU

Aversion a la perdida -> el dolor es el doble que una ganancia del gran valor
Dar algo de forma anticipada y quitarselo si...
Para ti mismo, si fallas algo ponerte un castigo

-----------------------------------
* 10 TRUCOS para MANIPULAR a cualquier persona
-----------------------------------
https://www.youtube.com/watch?v=hxddi5fNGdI

Masa
10.Distraccion - bombardera con mucha info estupida
 Hacer creer q nadie los manipula
9.crear problemas y luego ofrecer la soluciones
8.Diferir
 dolorosa y necesaria pero a largo plazo  (sufrimiento futuro mas facil de digerir)
7.mantener al publico en la ignorancia y mediocridad
6.dirigirse al publico como gente d epoca edad

Individuos
5.disfrazar una peticion como una oferta - tedy rusbell foto
4.crear dependencia - hacer pensar al grupo q eres indispensable
 lo que ofreces e slimitado y ajustad a la necesidad del otro
3.los chivos espiatorios - tener siemre a laguien a quien echar la culpa
2.matalos de amabilidad
 manten siempre la calma
 no culpes a nadie (sin pronombres), culp a la cosa sobre la que hablas
1.convencer con pseudo preguntas
primero decide y luego convencer lo que se necesita saber y hacer
preguntas como -> pensaste ne la posibilidad de? no crees ue. seria mejor?

-----------------------------------
* GANÁ una Discusión SIN tener razón
-----------------------------------
https://www.youtube.com/watch?v=S3kbzq_F5aU
1.falacia de falsa bicurfacion
 lanzar la afirmacion y luego lanzar una pregunta abierta "relacionada"
  ej: lanzar 2 opciones q te conviene y hacer una pregunta que la respuesta sea algo relacionado con algo malo que le puede pasar si no escoge la a o la b
2.manejos de los silencios
lanzr una pregunta y esperar
3.falacia genetica - usar tono soberbio
 descalificar argumento atacando sus origenes, sin importar la valided del mismo
4.hombre de paja
 buscar el argumento mas debil y "atacarlo" dandole la razon
  y preguntarsle si ese argumento debil es cierto
  y cuando se reaafirme le corregimos y le mostramos que todo es falso y o que tu dices e sverdad
5.como anular cualquier aegumentoc cientifico
hace 500 años la tierrar era cuadrad
poco mas d e100 nada mas pequeño q el atomo
acaso me ddeci que no e sposible  se equivoquen otra vez?
6.tecnica del subrallado
repetir una palabra que te "molesta",
tambien s epuede hacer con tono de pregunta
7.argumentum ad nauseam
repetir un msg muchas veces
8.de aceptuacion
frase conconrdando con un tema y otra parte conconrdando con uan condicion
depende de donde se enfoque la aceptuacion se atribulle mas importancia y cambia sentido d ela frase



-----------------------------------
* How to spot million dollar ideas (2017.08.12)
-----------------------------------
Ask 10 frineds ... (1:49:30)
 if is a good idea
 are youusing...
 how much money the spend in ...
Is scalable?

PART 1:
Be on the right part of the transation -
 not only a customer
 more cosume or invetment
 cross the chasm - 12 steps
  Your day routine - manage your time/alocation of time
   1.Fist things first
   2.Big chunks, dont over schedule
   3.Delegate
Funel you business
 Start with the easy one and move up


Book:
Crosing the Chasem
Managing yourself

PART 2: 1:12m
Take idea from brain to reality
 1.Overcome procrastination
  Avility to create -> Exciment b4 hand 
  you will fell hype in your body
 2.Avility to create a prototipe (mvp) - first test
  save from backrupcy
 3.Pre-sale your idea

Millionare routine
Google trend -> top topics ENTERTAIMENT
 make them feel good
 ability to entertaint people
Education - 2:05
 hast change
 get mentor/aprentice/interships

Pick and choose from people

-----------------------------------
* The 7 BEST Journaling Tips of ALL Time - How to Keep A Journal
-----------------------------------
https://www.youtube.com/watch?v=iwJHWsx9Bvo


1. Use the RIGHT Tool - tailor to you
The right tool for the right job. This is NOT a diary. Think of it as a success log to coach yourself. Don’t treat it as an area to make problems smaller - your journal is a tool to take your success and make it bigger!

2. Get A Sketch Book
blank - no rules. good gear - also helpful (G2/sharpie highlighter)

3. Take on The 6 in 1 Method
choose 6 sections and break it into these
Mine: business, growth, gratitude, book notes, video online, freedom
Other: travel, music, goal, parent, relationship, best 1% ideas, quotes, drawings, pictures, etc.

4. Front Cover
i.e. What are YOUR rules? What do you live by? Constitution for USA, Mission Statement for Business. Use your front cover to list all that sort of stuff. i.e. inspiration, BEST quotes, Power of I AM, Signature Strengths

5. Back Cover
If you’re not GROWING you’re dying. So many people talk, few people DO. — NY resolutions!? The secret to achieving your goals is to revisit DAILY. Set goals in three areas: WORK/REST/PLAY. Also awesome: look at previous years BIG goals and see what you were working on/BIG goals for that year

6. Frequency
ONLY ONE RULE: when you feel like it. don’t force it - a place of inspiration NOT an obligation. Get emails from people who are ashamed they stopped or beat themselves up for missing a week. ALL GOOD! Look at the journal and get AMPED. Only positive feelings with it - don’t ever look and think “I really should…..”
once per year - swap out completely even if not full

7. Get GOOD Questions
good questions are MAKE or BREAK. upgrade life = upgrade questions you’re asking. I got 30 days of questions in NEW MBJ2.0
30-Day Coaching ends with 2-3 questions. 60-90 of them total!!
You can check it out here ► http://www.mybestjournal.com

---> 11 QUESTIONS TO CHANGE YOUR LIFE FOREVER (2017.08.12)
http://clarkkegley.com/wp-content/uploads/2016/11/11-QUESTIONS-FINAL-PDF.pdf

HOW TO USE THIS BOOK
Print out this pdf
Skim through this list of questions.
Answer 1 question a day for 11 days
Spend at least 30 min answering each question.
Keep revisiting the questions and refine your
answers.


1. How can I do my 5 year plan in 5 months?
2.How do I get paid to do what I love?
3.If I had all the time and all the money in the world,what would I do?
4.What would make me most excited to wake up to
in the morning to another day?
5.How has being “realistic” or “responsible” kept
me from the life I want?
6.What three things am I most proud of?
7.What have been the three most defining moments
in my life?
England
Anita
8.What has been my greatest lesson learned from
failure?
9.When do I feel most myself? When do I not feel
most myself?
Talking to normal people
Talking to top clever people, forcing myself to sell
10. What’s the #1 area (relationship / business /
money / health / happiness) that I haven’t evolved
and changed as quickly as I could have? Why is
that?
11. What would I do if I knew I couldn’t fail?

===============================================================
2.BUSINESS
===============================================================

-----------------------------------
* PRESS RELEASE
-----------------------------------
http://skyranker.com/webinar/discount.php?f=b9
yesitsfor.me/Marcus

1:Plan around 4 main areas:
 A. Why your team is qualified (What do you know? Whom do you know? How well are you known?)
 B. The opportunity (Things the entrepreneur can control)
 C. The context (Things the entrepreneur can NOT control)
 D. Risk and Reward (Be honest about what things could make your venture fail, not just about how much you could make theoretically.)
2:plan like a movie - diferent angles, diferent posibilities diferent solutions - nothing is waranty

-
1.Falsa bifurcacion
letter of intent and confidiality agreement
send us
we dont like wasting time

5.Peticion oferta
be willing to share knowledge with trusted partners
company that wants to diferentiate, ofer exclusivity
clear picture of the big market

6. Pseudo preguntas
Have you think in the posibilities of smartwatc, other markets, other areas

Aversion a la perdida
superar el miedo a perder

-----------------------------------
* Negociating in china
-----------------------------------
China is a marathon -meeting notes.
identify the real decision maker in the group
 chiness negociate like  a team team (rauana)
Leave your ego at home.
learn to listen more and speak less.
Don’t set artificial deadlines; control your emotions
Nothing succeeds like a bit of indifference.
-
DO:
know about “big picture” issues that affected his own organization,
be willing to share knowledge with trusted partners,
Spend face time

BE AWARE:
endless issues
artificial deadline
changes to the contract after signing

-----------------------------------
* 10 Slide deck (ARAVIND)
-----------------------------------
https://slidebean.com/templates/guy-kawasaki-10-slides-you-need-in-your-pitch
https://slidebean.com/templates/10-slide-investor-deck-by-dave-mcclure
http://visualhackers.com/blog/10-slides-you-need-to-have-in-your-startup-pitch-deck/

-----------------------------------
* How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
-----------------------------------
https://www.youtube.com/watch?v=UCo3Z-y72Kg

1.Promise - set the tone in 3-5 sec
2.Picture -put the picture/emotion in their mind
 we buy with emotion and justified with logic
3.Proof - show me, dont tell me
4.Pitch - give only 1-2 CTA

1.Promise - hook them in the first 5 seconds
2.Picture - Pitch emotions not logic. Paint the emotional picture.
3.Proof - Show them don't tell them , Show them the emotions. E.g. share a emotional story.
4.Pitch - Call to action/Ask - Ask them to do what you want - Make it simple one call to action.

-----------------------------------
* Embudo de Ventas para Facebook Ads (3 estrategias super efectivas)
-----------------------------------
https://www.youtube.com/watch?v=nMAwAYkq0Qw
Ventas de servicios

EMBUDO
Trafico -> Leads -> Cliente fidelizado

LEAD             CLIENTE
Discovery -> Relationship -> Venta -> FIDELIZAR


D ->
Trafico a target specifico(Google, facebood adwork)
Entretetenmos
R  ->
Creamos relacion -
 intentar estar en su TOP of MIND
 crea confianza
 como: pedimos mail, outoresponder, facebookbot, retargeting
V ->
Tener distintos productos (cual nos dara mas pasta?)
 Producto de entrada barato
 Producto medio
 Producto estrella

---

Estrategias
 oferta puntual, solo en... (urgencia y perdida)
 webinar + oferta (el 90% lo compraar luego a traves de mail...)
 reunion breve personal (15-20 min)
 afiliado
 acceso limitado al producto x 1E (x dias)

---

Modelos de embudo
M1 - venta tras webiman
 anuncio en faceboo (a nicho especifico con problema especifico)
  ver mas
Landing page -
  video de valor +
  valor que van a conseguir, alguna referencia
  optim (nombre+mail)
Nombre
 No
 Si
 Pagina de gracias
  sabemso cuantos se ahn apuntado
  acceso al calendario
Email preparandole para el webina y no se olvide (2-3 mail)
 No van -> nueva cadena de email preguntando. aver pq no han asistido
  link al video para q lo vean
  o calendario pra poder verlo otro dia
 Si van
  Hacerles ona ofeta ahora con 50% descuento (pocos compran)
  Compran -
   secuencia de email + lo que han comprado
  No Compran - (80/90% de gente compra aqui)
   secuencia de mail 2/3 semana convercerlo de que compre
   Mailss con QnA - intentar aclara cosas q ellos igual no han entendido
   Mail socila proof - gente q ha comprado tus servicios y lo bien que les ha ido
   Mail - opciones de pago ()

M2 - eta tester o encuesta
Anuncio
Landing
 Tenemso un nuevo producto
 Darles algo de regalo, explicarles si lo hacen
Thx Page -> enviar outoresponder
Encuesta
 No - set de email para q respondan
 Si - thx page con regalo + outoresponder
  Hacerles un Upsale (un producto de nivel bajo para hacerle cliente)

 M3 Servicio/consultoria (necesitamos reuniones para cerrar)
Anuncio
Landing
 Video - explicar parte del servicio
 optim
Thx Page
 enviar webinar
  Outoresponder
  Upsale de gama baja
   conseguir ya un cliente
   que nos conozcan mejor + generar confianza
   recuperar inversion que hemso hecho en la campaña
 Te puedo ayudar
Rellenar pequeñño formulario
 saber si es un potencial cliente
Software que se pueden apuntar a tu agenda/automatica
Reunio (20/30min)
 Tener un scrip muy bien preparado

---

NUMEROS
Anuncio         - 1€ CPC
Landing         - 25% al newslater
Upsale.         - 15%
Formulario      - 10% lo rellenan
Reunion.        - 30% de los que hablamos

CAC - Coste de adquisicion

EJEMPLO
      Target    Unida Coste
Inversion             1500   
anuncio   1500    1
Lead    375     4
Upsale    56      27e   1512  (27e el precio que le ponemos)
Clientes  11      136 (CAC)

Servicio.   800
Facturacion 800x11  = 8800
Inversion - Upsale  = 0
Veneficio total   = 8800

NOTA
El marketing predecible
 permite calcular cuanto vas a facturar
 para elllo - dominar tu nicho, facebook/google add, tu msg...

===============================================================
3.SOCIAL MEDIA
===============================================================

* 26 Tools That’ll Help You Create Better Headlines
http://optinmonster.com/26-tools-thatll-help-you-create-better-headlines/

* How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers
https://blog.bufferapp.com/how-to-create-engaging-images?utm_content=bufferc44ea&utm_medium=buffer_social&utm_source=twitter&utm_campaign=buffer_updates
https://pablo.buffer.com/?utm_source=Buffer&utm_medium=Social%20blog&utm_campaign=how%20to%20create%20engaging%20images

* How to Repurpose Content for Maximum Social Reach
https://blog.hootsuite.com/how-to-repurpose-content/

* How To Get (and Keep!) Sponsors on your YouTube Channel
https://www.youtube.com/watch?v=duiSs2yMpFU

* How to Grow Your Brand through Social Media - 3 Power Tips
https://www.youtube.com/watch?v=D0O7FL2_KpI
dress right for the platform - make it looks organic

* The 10 Most Important SEO Tips You Need to Know
http://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/?utm_content=bufferb3e77&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

* How to Be More Confident and Make a Living on YouTube — Sierra Schultzie Interview
https://www.youtube.com/watch?v=nIo9-HSUWjs

* Utils
YOUTUBE CHANNEL
Flat give away
Which channels i follow

Formulario
https://fullscreen.wufoo.com/forms/z3g3x6k1ql9q8b/

Final cut filters
http://store.pixelfilmstudios.com/

* LINKEID
-----------------------------------
How to unlock Amazing SECRETS and Magic RESULTS on Social Media !
https://www.linkedin.com/pulse/only-genius-can-solve-tough-puzzle-you-my-hero-oleg-vishnepolsky

Tittle - https://coschedule.com/headline-analyzer
Do not make the article too long. Ideal length is somewhere between 120 and 220 words, it has been calculated. TLTR is too long to read

* Twiter - lead with the reward
-----------------------------------
@influencers - tich the influencers (techaltar)
 influ - proa, tech altar
 influence the influencers
TARGET - dont do a product for everyone, target nich
NO BORING - Dont be boring, boring always bring to failure
PC - try to have as many purple cow as posible
IDIOTS -try to compite agains idiots


* Personal Branding: How to Establish Credibility and Authority
-----------------------------------
https://www.youtube.com/watch?v=kvFAVZzYh8g

Why they do bussiness with you:
Know + Like + Trust
We are selling the expirience
Be more human
 Use digital plataform that allow you to scale -> so they can see it and buy it

 * Advertsiment
 -----------------------------------
Mobile video ad:
Make the videos that the user wants to see
Provide experience to enhance the game itself
Header binding -> allow multiply add exchange to bid for a impression


* LANDING - Unbounce vs Leadpages
-----------------------------------
Unbounce  - advanced users who want the ability to create what they have in mind and are willing to  learn how to make that happen
Leadpages - simplicity and the additional optin features

I disagree with the #1 spot. I’ve tried both unbounce and lead pages and unbounce is by far the superior product. You’re extremely restricted with the design on leadpages. If one of their standard templates doesn’t match your business, you’re basically stuck with templates that don’t fit your needs. Unbounce’s drag and drop landing page builder gives you the freedom to make virtually any landing page.

Hey Matt, that’s 100% valid. It really depends entirely on what you need. I work with a lot of clients who need simplicity and the additional optin features only LeadPages is offering. For more advanced users who want the ability to create what they have in mind and are willing to learn how to make that happen, Unbounce is definitely the way to go.


-----------------------------------
* YOUTUBE ANALYTICS OF MY TOP 3 VIDEOS (2017.08.12)
-----------------------------------
https://www.youtube.com/watch?v=MgsSRi24EH8

Traffic sources
 Sugested -> finf people to colaborate
 External -> they can help you to see other search that people are doing - then create a new video
Audience retation ->
 learn how fast to arrive to the good point
 when they start leavin
 try to get at least 40-50% retention

-----------------------------------
* 19 Secrets for Getting More Views and Getting Discovered on YouTube
-----------------------------------
1. Title: Create a Great Title and Use Keywords
2. Description: Optimize your Description with Keywords and Links
3. Tags: Optimize your Tags with Keywords
4. Thumbnail: Upload an Awesome Thumbnail
5. Ranking Factor: Incoming Links
6. Ranking Factor: Time Watched
7. Ranking Factor: Video Views
8. Ranking Factor: Likes and Dislikes
9. Ranking Factor: Video Embeds
10. Ranking Factor: Video Shares
11. Ranking Factor: Playlists Your Video is Added To
12. Ranking Factor: Subscribers
13. Ranking Factor: Video Responses
14. Encourage Comments
15. Category Choice
16. Transcribing Your Video for Higher Rank
17. Post Frequently
18. Using Related Videos to Your Advantage
19. Hustle!

-----------------------------------
* Creative Ideas To Post On Social Media For Business
-----------------------------------
https://coschedule.com/blog/social-media-for-business/?

1. Your Company’s Blog Posts
2. Posts Showing Your Company’s Culture
 3. Industry News
4. Curated Content
5. Question Posts
6. Product/Company Videos
7. Customer Reviews And Testimonials
8. Quick Tips And Advice
9. Memes or GIFs
10. Contest Posts
11. Holiday Posts
12. Photos From Company Events
13. Post An Answer To A Commonly Asked Question
14. Share Infographics
15. Start A Conversation With A Leader In Your Industry
16. Links To Free Resources
17. Podcast Episodes
18. New Job Listings
19. Hiring Announcements And New Team Members
20. “On This Day In History” Posts
21. Event Promotion
22. Live Videos
23. Promote Sign-Ups
 24. Image Scrambles
25. Inspirational Quotes
 26. Company
27. Host A Twitter Chat
28. Ask For Customer Feedback
29. How-To Videos
30. Product Reviews
31. Images Or Videos Of Your Product
32. Twitter Q&A Sessions
33. Spotify Playlists
34. User-Generated Content
35. Posts Showing Off Your Company History
36. Company News Announcements




===============================================================
4.BOOKS
===============================================================

* How to be more CREATIVE
https://www.youtube.com/watch?v=QII3_xGJ6b0
Scott Berkun's book "The Dance of the Possible

* Lucky Or Smart 🍀 by Bo Peabody | Animated Book Summary
https://www.youtube.com/watch?v=usBj09OrBuM

-----------------------------------
* Your One Word by Evan Carmichael
-----------------------------------
https://www.youtube.com/watch?v=7TprnuTsdv0
https://www.youtube.com/watch?v=-Ca6-mUpxRA

Oneword and ANTI Oneword
Is the people, enviroment, work, logo...
 allow me to do more of my one word that i choose
You have to feel it

HAPPY:
From the past (movie, teacher, )
Happy     - Why
 People
 Movie - comedy, action, mistery, clever, super heroes, sports (coach)
  travel of the hero
 Teacher
 Travel - plan
 Food


No Happy  - Why
 People, - pussshy, touchi, alwys right, false, critics others
 Movie - scary, drama, cut splicit
 Teacher
 Travel
 Food

DO:
What you want to do

What you dont want to do



Who you are not
Constant in your life
What your love and pasion
Your dream
Leave with as little regreat as posible - remember why you are doing it
 travel in a day, disneyworld, small place
 talk
Which one is your personality -
 brake everything and start again,
 or slow transition, less stress
Try to be connected with the why
 Give the people a reason to be connected it you
What you have around

1.Core -> Your one word (what makes you come alived)
 explore to find your pasion

2.Campain -> create acampain around ur one word
you dont need all, the more you have the easier will be to deliver your msg to your audience and remeber you
 1.right minsset
 2.apowerful credo
 3.establish your founding story
 4.A tribe of followers
 5.rituals and gestures
 6.purpose name
 7.know your enemy
 8.create emorable logos, fonts and symbols
 9.impactful sound - audio branding
3.Company that matter - allow you to grow your campain. esponenttially
base on the people on board

Take action NOW
No escuses (no resources, conection, didnt have right edu...)
YOU are the only in control
Focus on micro at least, whichever time you have to do your dream


-----------------------------------
* 20 Golden Rules for MAKING MONEY | The Art of Money Getting by P. T. Barnum
-----------------------------------
https://www.youtube.com/watch?v=3lfa9_SOtf8&t
"
P. T. Barnum took promoting and showmanship to another level. He went into the circus business at the age of 60 and built a fortune, transporting his circus via the railroad on his own train. He wrote a book called "The Art of Money Getting: Golden Rules for Making Money" highlighting how to make (and more importantly keep) money. What's remarkable is that this advice has stood the test of time and many current millionaires and billionaires from the present day have utilised the strategies Barnum discusses. If you would like to learn more about the people I've discussed in the examples in my videos, there are links to various videos with more information down below.


0:59 1. Don’t Mistake Your Vocation
Example: Charles Darwin
Video: https://www.youtube.com/watch?v=rN_VL...

1:29 2. Select The Right Location
Example: Ben Silbermann (Pinterest)
Video: https://www.youtube.com/watch?v=V6S3h...

2:14 3. Avoid Debt
Example: Walt Disney
Video: https://www.youtube.com/watch?v=12Fjf...

3:04 4. Persevere
Example: Benjamin Franklin
Video: https://www.youtube.com/watch?v=4U080...

3:56 5. Whatever You Do, Do It With All Your Might
Example: Derek Sivers
Video: https://www.youtube.com/watch?v=4z190...

4:32 6. Depend Upon Your Own Personal Exertions
Example: Colonel Sanders (KFC)
Video: https://www.youtube.com/watch?v=wn7cB...

5:29 7. Use The Best Tools
Example: Eric Schmidt (Google)
Video: https://www.youtube.com/watch?v=gwJDQ...

6:18 8. Don’t Get Above Your Business
Example: Sam Walton (Walmart)
Video: https://www.youtube.com/watch?v=8V-GD...

7:05 9. Learn Something Useful
Example: Henry Ford
Video: https://www.youtube.com/watch?v=FU2BN...

7:52 10. Let Hope Predominate, But Be Not Too Visionary
Example: Greg McKeown (Essentialism)
Video: https://www.youtube.com/watch?v=OWtWG...

8:44 11. Do Not Scatter Your Powers
Example: Warren Buffett
Video: Coming Soon!

9:42 12. Be Systematic
Example: Ray Kroc (McDonalds)
Video: https://www.youtube.com/watch?v=RcJ8k...

10:25 13. Read The Newspapers
Example: Elon Musk
Video: https://www.youtube.com/watch?v=kBSlQ...

11:08 14. Beware Of “Outside Operations”
Example: Felix Dennis
Video: https://goo.gl/34CHRd

11:57 15. Don’t Indorse Without Security
Example: Theo Paphitis
Video: https://www.youtube.com/watch?v=RNJ7L...

12:32 16. Advertise Your Business
Example: Arnold Schwarzenegger
Video: https://www.youtube.com/watch?v=DPqX9...

13:21 17. Be Polite And Kind To Your Customers
Example: Bo Peabody (Tripod)
Video: https://www.youtube.com/watch?v=usBj0...

14:06 18. Be Charitable
Example: Richard Branson
Video: https://www.youtube.com/watch?v=sSkL_...

14:46 19. Don’t Blab
Example: Peter Thiel
Video: https://www.youtube.com/watch?v=Y3vYP...

15:37 20. Preserve Your Integrity
Example: Peter Drucker

"





===============================================================
5.OTHER
===============================================================


 Orion - https://www.corprotegit.com/qui-som/ https://www.linkedin.com/in/oriol-pausas-231b68106/

Ooportunitats de negoci personalitzades
 http://accio.gencat.cat/cat/internacionalitzacio/comencar-exportar/recomanador-oportunitats/recomanador.jsp

BNI
 bni bus net inter
BNI Story of 864 Million Euros TYFCB - Dácio de Haro & Oeste Soriano
MGiMiXaqywdT64EDGicM



===============================================================
NEGOCIATIONS
===============================================================

===============================================================
NEGOCIATIONS
===============================================================

-----------------------------------
Cómo negociar tu precio con clientes y no perder tu margen? | Entrevista
-----------------------------------
https://www.youtube.com/watch?v=lSCu2lMsRbo
(2017.8.12)

Cómo negociar (con éxito) mi precio con mis clientes
http://idearamus.com/catalogo/como-negociar-mi-precio/

1.Respetar tu valor
2.Propuesta de servios - concreta, especifica, de valor alto
 tiempo, entregable ...
3.Indicar claramenre los beneficios
4.Asumir riesgos y quitar miedo al cliente

PRECIO:
1.Pedir al cliente su modelo economico/negocio
 asi podemos relacionar nuestro precio con algo
2.Precio de mercado argumentado (linea de mercado)
 que va conseguir el cliente muy especifico
 todo lo que tu te juegas
 demuestra como va ganar dinero contigo, minimo 10x de lo que te paga

-----------------------------------
Estrategias de negociación. Cómo negociar mi precio con mis clientes con éxito
Marta Emerson (2017.07.06)
-----------------------------------------------
https://www.youtube.com/watch?v=3tAl2nhWqyI

Resumen ->
creetelo
que quiere el cliente, que problema le soluciono
como medir el valor, como le afecta
cual seria tu clabe de decision de compra - solucionar su problema y que seascapaz  de solucionarselo

Servicios vs Producto ->
Producto -
 La negociacion de un producto es casi inesistente
Servios -
 valor de cada hora nuestra
 valor del retorno para el cliente
  tamaño de empresa con la que negocias



Pasos ->
1.Preparacio
2.3 Errores
3.Propuesta
4.Gestion de objebcione/cierre

1.Preparacio
Creer nuestro valor
Cual es el ROI para el cliente
Desgranar nuestro coste y su veneficio antes de vender
Venta estrategica -> enbudo de venta
Que lso venderores tengan el mindset correcto:
 se lo crean
 hayan vendido precio similares
 que el volumen de ventas este acostumbrado
 servicios similare
b.Precio correcto
 Justificable
c.oferta que responda a la necesidad del cliente
 adaptado a su problema
  que solvenet su problema
  producto se tiene q adaptar a solucionar ese problema
  caro vs barato
   depende delROI
   crear lista MEDIBLE (concreta, numeros) de como el cliente obtien su ROI
    si e smedible se parece mas. ala venta de un producto
  cable principal de DECISION
   preguntarselo directamente
   nadie quiere pagarte por la prubea de aprendizage
   demostarr y medir que esto ya lso has echo
    refreals: a este cliente le echo xxx y ha ganado yyy
   la gente no quiere ponerete en negocio, quiere hacer negocios contigo
  buscar proveedores que sea de cofianza y resulve problemas
 El los servicios la genet tene miedo de pagar y no revivir el servicio que buscaba

2.3 Errores + 1 Extra
a.No escuchar y presentar lo que nosotros queremos
 no enviar propuesta tipo, primero reunirte y escuchar lo que kieren
 reunete 1 o mas veces
 esplicales tu proceso y metodologia muy detallados (min 37)
  el cliente sigue lso procesos
 implicar al clienet en la creacion de la propuesta
 usar su propio lenguage
 preguntar todo (lo que mas le afecat/saca el sueño, como gana dinero, modelo de negocio...)
  tomar nota
  confirmar todo lo que entiendes y el dice
  enviar notas y lo confirme por escrito
 poner fecha de - xxx, yyy, caducidad

b.No preguntar por el presupuesto
 Cliente serio:capacidada y voluntat
  No cerrar la puerta
  No gesgatarnos con clienets que no pagan, solo estan buscando info
 Estasa paar hacer negocio, tu tambien valoras al cliente
  que no te haga perder el tiempo
  Preguntar
   su aguja de precio,
   presupuesto paar ... () marqueting online
   si ya lo ha echo, que resultados
   cuanto estaria dispuesto a invertir
   que retorno busca y cuanto est adispuesto a invertir


c.No haber analizado en detalle tu ROI (en ti)
d. la pregunta - Cuanto vale tu servicio?
  Desde...
  Tener varios packs para adaptarse a sus necesidades
   No suele ser un problema de dinero, es un problema de credibilidad
   Si ve las diferencias de pack ve lo  que se pierde
  Asi no te pillas las manos
  El cliente se da cuenta que mas cosas valen mas dinero
   mas dinero = mas ROI
 Demostrar valor y esclusividad
  Preguntar- Cual e sla alternativa?

D.Hablar tecnicamente del producto



3.Propuesta
No hacer la propuesta sino ves que hay intenciones reales
  Comentar cuantas horas te va a llevar hacerlo con el cliente
  A veces te diran que no lo hagas pq solo quieren saber un precio orientativo y no kieren hacerte perder el tiempo
  Asi sabes ui esta en la fase de compra o otra
 Esplicar que va encontarr en la propuesta - implicale
  mete las cosas que te pida
  luego habra menso negociacion
  haz una lista de todas las OBJECCIONES que puedan tumbarte
   trabajala
  intenta absorber el MAX RIESGO posible
   sino lo hago en... te devulevo el dinero
   asi, si no funciona el cliente solo perdera tiempo pero no dinero
   siempre con condiciones bien puestas
   mete testimoniales de como ha solucionando su problema y que ROI ha dadoe
  Esplica procso de trabajo
   timing y espectativas
   proceso de tomo = mejor/profesional imagen y mas facil de trabajaar
   define cada accion concreta y su presupuesto
    pero si se quitan opciones el precio es diferente/cambia
  dar precios raro, no dar precios cerrrados (1000e)
   ayuda sicologicamenet a la venet pq se ve q has trabajado en el precio
  precio justificado y coherenet con el retorno
 La gente lo LEE la propuesta, hay que EXPLICARSELO en un areunion
  no punto por punto
  centrase en el valor y su ROI, como lo vamos ha hacer, como les va. acambiar la vida
  no fijarnos en el precio
 Esplica lo qu eno entra en la propuesta
  No dejar nada a la presuposicion de la gente


4.Gestion de objebcione/cierre
Gestion de OBJECCIONES (el clienet esta en el carril de compra)
  mantente calmado, serenos, profesionales
   que no te desgantes, algunso son muy agresivos
   ser el ADULTO EN LA HABITACION
  no demostrar que estes DESESPERADO aunque necesites cerrar
   asi si hay problemas o situaciones dificiles demuestrar q eres una persona con la que se puede trabajar
  rebajar precios
   demostrar lo que va a perder y mostrar al cliente que tu eres el que toma el riesgo
   quitar algo del servicio pero no bajar precio
   ofrecer payment plan (financiacion)
   añadir otro servicio que añade mas valor
   preguntar cuanto estan dispuestos a pagar y cual era su espectativa
    asi sabes como estamso de desviados del cliente 20%-100%???
   explica tu valor y necesidad de tener al equipo motivado
    asi estas MOTIVADO, hacer un win win
   cuando mas procesizado tengas todo menos poder de negociacio, se parecera mas a la veta de un producto
   lista de articulos a rebajar o bajar de pack
    explicar como le va a afectar
  lista de como va. cambiar su megocio con tu servicio
   asi puedes ir resolviendo los puntos negros que tenga
  que alternativas tienes, como vas a hacerlo y cuanto te va a costar
   dinero, precio, tiempo, preocupaciones, cuanto tiempo necesita dedicar...
    cuanto riesgo asumiria...
   mostarr al cliente la alternativa
 Fija fechas
  deja que se lo piense pero pon fechas
   comentar que venga con lista d epreguntas o hablar con alguien especial (ej: ceo)

OBJETIVO ->
Tener claro que el cliente esta en el carril de compra
Que haya poca fricion en la negociacion
 mucha preparacion
  conocer producto, cliente, testimonials, mediciones, procesos, customizarlos
No cerrra ninguna puerta
 Puede que en un tiempo regresen


NOTA:
Si hay competencia desleal o precios muy baratos
 ir a un NICHO



===============================================================
YOU
===============================================================


1 - * PERSONALITY TEST *
http://www.humanmetrics.com/cgi-win/jtypes2.asp
https://www.16personalities.com/free-personality-test

2 - * PASE (Practical Action Social Emotional) *

Questions to know what you are
A -  how quick are you willing to try a new thing?
       how often do you finished them?
P - do you like routine, do you hate spontaneous things?
S - do you like to  be around people for the shake of being around them?
      hope to place to place, little small talk?
E - how sensitive to other feeling, environment around you? no word needed?           
 intense about what you feel in the moment?
     Investigate?

Results:
P - Are you Logical?
A - Are you Energetic, Agressive?
S - Do you like to chat to everyone
E - How sensitive are you?


* WHAT I LIKE *
What i like? write it down so you dont need to think about it everyday


* OBJETIVO/GOALS: *

1:What is my present state? Have I achieved any goals?
2:Do I know what I want? make the msg clear? (think big - keyward us value + quantity)
3:What am I willing to do to get rich - comit to be rich? Be Specific
4:Which one are my natural talents?
5:How can I help others? how can i give values to my employers/customers?


You bussiness destiny 5Questions (
1.where u grow +
2.wot stranger/friends compliment u for +
3.last 10y +
4.talk 4ver +
5.PASE

-----------------------------------


2017.08.12  - tool to write same test twice, once for the skeleton/index one for your notes/what you fill ()
2017.08.12  - chanel with 1000000 videos, use youtubeas snapchat
2017.08.12  - find and copu best list of people: youtube, twitter -> merge in one list

KV - live stream with customers QnA

2017.08.12

===============================================================
1.PERSONAL GROWTH
===============================================================



* The surprising habits of original thinkers | Adam Grant
https://www.youtube.com/watch?v=fxbCHn6gE3U

* How to spot a leader in their handwriting | Jamie Mason Cohen | TEDxUBIWiltz
https://www.youtube.com/watch?v=JWmafBBMHSk

* Jack Dorsey: The CEO as Chief
-----------------------------------
https://www.youtube.com/watch?v=fs0R-UvZ-hQ
As CEO of Square, Jack Dorsey sees himself as a:
 "Chief Editor," charged with addressing the flood of inputs and ideas that come into the company.

 In this capacity, Dorsey focuses on three major areas:
 1) Team Dynamics,
 2) Internal and External Communication, and
 3) Financial Management.  - investors + revenue
 Dorsey also shares his belief that you can be successful if:
 you make every detail perfect,
 and limit the number of details.

* 5 MARY E. PROCTOR | How They Succeeded | Animated Book Summary
-----------------------------------
https://www.youtube.com/watch?v=iHCAIk02UN8
Test
Have many info - no memorarise, prepare, adapt
Be rezopricate
Prepare to give teh lecture - sleep well
Be enthutiastic

*Career strategy: Don’t sell sugar water
-----------------------------------
http://www.cnbc.com/2017/03/24/career-strategy-dont-sell-sugar-water.html

THE 'WHY' IS MORE IMPORTANT THAN THE 'WHAT'
It's just about understanding the importance of why you get up in the morning rather than what for. It's about realizing that, though short-sightedness isn't optimal, neither is long-term compromise.

* Dreaming big makes you creative, but complicates your life
-----------------------------------
https://www.linkedin.com/pulse/dreaming-big-makes-you-creative-complicates-your-life-agustin-fuentes
So that’s the two-step signature of a creative human life:
1.Embrace diversity.
2.See failure as part of the journey.


* Error psicológico que NIEGAS de tu MENTE
-----------------------------------
https://www.youtube.com/watch?v=bxLBqnTPzdU

Aversion a la perdida -> el dolor es el doble que una ganancia del gran valor
Dar algo de forma anticipada y quitarselo si...
Para ti mismo, si fallas algo ponerte un castigo

-----------------------------------
* 10 TRUCOS para MANIPULAR a cualquier persona
-----------------------------------
https://www.youtube.com/watch?v=hxddi5fNGdI

Masa
10.Distraccion - bombardera con mucha info estupida
 Hacer creer q nadie los manipula
9.crear problemas y luego ofrecer la soluciones
8.Diferir
 dolorosa y necesaria pero a largo plazo  (sufrimiento futuro mas facil de digerir)
7.mantener al publico en la ignorancia y mediocridad
6.dirigirse al publico como gente d epoca edad

Individuos
5.disfrazar una peticion como una oferta - tedy rusbell foto
4.crear dependencia - hacer pensar al grupo q eres indispensable
 lo que ofreces e slimitado y ajustad a la necesidad del otro
3.los chivos espiatorios - tener siemre a laguien a quien echar la culpa
2.matalos de amabilidad
 manten siempre la calma
 no culpes a nadie (sin pronombres), culp a la cosa sobre la que hablas
1.convencer con pseudo preguntas
primero decide y luego convencer lo que se necesita saber y hacer
preguntas como -> pensaste ne la posibilidad de? no crees ue. seria mejor?

-----------------------------------
* GANÁ una Discusión SIN tener razón
-----------------------------------
https://www.youtube.com/watch?v=S3kbzq_F5aU
1.falacia de falsa bicurfacion
 lanzar la afirmacion y luego lanzar una pregunta abierta "relacionada"
  ej: lanzar 2 opciones q te conviene y hacer una pregunta que la respuesta sea algo relacionado con algo malo que le puede pasar si no escoge la a o la b
2.manejos de los silencios
lanzr una pregunta y esperar
3.falacia genetica - usar tono soberbio
 descalificar argumento atacando sus origenes, sin importar la valided del mismo
4.hombre de paja
 buscar el argumento mas debil y "atacarlo" dandole la razon
  y preguntarsle si ese argumento debil es cierto
  y cuando se reaafirme le corregimos y le mostramos que todo es falso y o que tu dices e sverdad
5.como anular cualquier aegumentoc cientifico
hace 500 años la tierrar era cuadrad
poco mas d e100 nada mas pequeño q el atomo
acaso me ddeci que no e sposible  se equivoquen otra vez?
6.tecnica del subrallado
repetir una palabra que te "molesta",
tambien s epuede hacer con tono de pregunta
7.argumentum ad nauseam
repetir un msg muchas veces
8.de aceptuacion
frase conconrdando con un tema y otra parte conconrdando con uan condicion
depende de donde se enfoque la aceptuacion se atribulle mas importancia y cambia sentido d ela frase



-----------------------------------
* How to spot million dollar ideas (2017.08.12)
-----------------------------------
Ask 10 frineds ... (1:49:30)
 if is a good idea
 are youusing...
 how much money the spend in ...
Is scalable?

PART 1:
Be on the right part of the transation -
 not only a customer
 more cosume or invetment
 cross the chasm - 12 steps
  Your day routine - manage your time/alocation of time
   1.Fist things first
   2.Big chunks, dont over schedule
   3.Delegate
Funel you business
 Start with the easy one and move up


Book:
Crosing the Chasem
Managing yourself

PART 2: 1:12m
Take idea from brain to reality
 1.Overcome procrastination
  Avility to create -> Exciment b4 hand
  you will fell hype in your body
 2.Avility to create a prototipe (mvp) - first test
  save from backrupcy
 3.Pre-sale your idea

Millionare routine
Google trend -> top topics ENTERTAIMENT
 make them feel good
 ability to entertaint people
Education - 2:05
 hast change
 get mentor/aprentice/interships

Pick and choose from people

-----------------------------------
* The 7 BEST Journaling Tips of ALL Time - How to Keep A Journal
-----------------------------------
https://www.youtube.com/watch?v=iwJHWsx9Bvo


1. Use the RIGHT Tool - tailor to you
The right tool for the right job. This is NOT a diary. Think of it as a success log to coach yourself. Don’t treat it as an area to make problems smaller - your journal is a tool to take your success and make it bigger!

2. Get A Sketch Book
blank - no rules. good gear - also helpful (G2/sharpie highlighter)

3. Take on The 6 in 1 Method
choose 6 sections and break it into these
Mine: business, growth, gratitude, book notes, video online, freedom
Other: travel, music, goal, parent, relationship, best 1% ideas, quotes, drawings, pictures, etc.

4. Front Cover
i.e. What are YOUR rules? What do you live by? Constitution for USA, Mission Statement for Business. Use your front cover to list all that sort of stuff. i.e. inspiration, BEST quotes, Power of I AM, Signature Strengths

5. Back Cover
If you’re not GROWING you’re dying. So many people talk, few people DO. — NY resolutions!? The secret to achieving your goals is to revisit DAILY. Set goals in three areas: WORK/REST/PLAY. Also awesome: look at previous years BIG goals and see what you were working on/BIG goals for that year

6. Frequency
ONLY ONE RULE: when you feel like it. don’t force it - a place of inspiration NOT an obligation. Get emails from people who are ashamed they stopped or beat themselves up for missing a week. ALL GOOD! Look at the journal and get AMPED. Only positive feelings with it - don’t ever look and think “I really should…..”
once per year - swap out completely even if not full

7. Get GOOD Questions
good questions are MAKE or BREAK. upgrade life = upgrade questions you’re asking. I got 30 days of questions in NEW MBJ2.0
30-Day Coaching ends with 2-3 questions. 60-90 of them total!!
You can check it out here ► http://www.mybestjournal.com

---> 11 QUESTIONS TO CHANGE YOUR LIFE FOREVER (2017.08.12)
http://clarkkegley.com/wp-content/uploads/2016/11/11-QUESTIONS-FINAL-PDF.pdf

HOW TO USE THIS BOOK
Print out this pdf
Skim through this list of questions.
Answer 1 question a day for 11 days
Spend at least 30 min answering each question.
Keep revisiting the questions and refine your
answers.


1. How can I do my 5 year plan in 5 months?
2.How do I get paid to do what I love?
3.If I had all the time and all the money in the world,what would I do?
4.What would make me most excited to wake up to
in the morning to another day?
5.How has being “realistic” or “responsible” kept
me from the life I want?
6.What three things am I most proud of?
7.What have been the three most defining moments
in my life?
England
Anita
8.What has been my greatest lesson learned from
failure?
9.When do I feel most myself? When do I not feel
most myself?
Talking to normal people
Talking to top clever people, forcing myself to sell
10. What’s the #1 area (relationship / business /
money / health / happiness) that I haven’t evolved
and changed as quickly as I could have? Why is
that?
11. What would I do if I knew I couldn’t fail?

===============================================================
2.BUSINESS
===============================================================

-----------------------------------
* PRESS RELEASE
-----------------------------------
http://skyranker.com/webinar/discount.php?f=b9
yesitsfor.me/Marcus

1:Plan around 4 main areas:
 A. Why your team is qualified (What do you know? Whom do you know? How well are you known?)
 B. The opportunity (Things the entrepreneur can control)
 C. The context (Things the entrepreneur can NOT control)
 D. Risk and Reward (Be honest about what things could make your venture fail, not just about how much you could make theoretically.)
2:plan like a movie - diferent angles, diferent posibilities diferent solutions - nothing is waranty

-
1.Falsa bifurcacion
letter of intent and confidiality agreement
send us
we dont like wasting time

5.Peticion oferta
be willing to share knowledge with trusted partners
company that wants to diferentiate, ofer exclusivity
clear picture of the big market

6. Pseudo preguntas
Have you think in the posibilities of smartwatc, other markets, other areas

Aversion a la perdida
superar el miedo a perder

-----------------------------------
* Negociating in china
-----------------------------------
China is a marathon -meeting notes.
identify the real decision maker in the group
 chiness negociate like  a team team (rauana)
Leave your ego at home.
learn to listen more and speak less.
Don’t set artificial deadlines; control your emotions
Nothing succeeds like a bit of indifference.
-
DO:
know about “big picture” issues that affected his own organization,
be willing to share knowledge with trusted partners,
Spend face time

BE AWARE:
endless issues
artificial deadline
changes to the contract after signing

-----------------------------------
* 10 Slide deck (ARAVIND)
-----------------------------------
https://slidebean.com/templates/guy-kawasaki-10-slides-you-need-in-your-pitch
https://slidebean.com/templates/10-slide-investor-deck-by-dave-mcclure
http://visualhackers.com/blog/10-slides-you-need-to-have-in-your-startup-pitch-deck/

-----------------------------------
* How to Sell A Product - Sell Anything to Anyone with The 4 P's Method
-----------------------------------
https://www.youtube.com/watch?v=UCo3Z-y72Kg

1.Promise - set the tone in 3-5 sec
2.Picture -put the picture/emotion in their mind
 we buy with emotion and justified with logic
3.Proof - show me, dont tell me
4.Pitch - give only 1-2 CTA

1.Promise - hook them in the first 5 seconds
2.Picture - Pitch emotions not logic. Paint the emotional picture.
3.Proof - Show them don't tell them , Show them the emotions. E.g. share a emotional story.
4.Pitch - Call to action/Ask - Ask them to do what you want - Make it simple one call to action.

-----------------------------------
* Embudo de Ventas para Facebook Ads (3 estrategias super efectivas)
-----------------------------------
https://www.youtube.com/watch?v=nMAwAYkq0Qw
Ventas de servicios

EMBUDO
Trafico -> Leads -> Cliente fidelizado

LEAD CLIENTE
Discovery -> Relationship -> Venta -> FIDELIZAR


D ->
Trafico a target specifico(Google, facebood adwork)
Entretetenmos
R  ->
Creamos relacion -
 intentar estar en su TOP of MIND
 crea confianza
 como: pedimos mail, outoresponder, facebookbot, retargeting
V ->
Tener distintos productos (cual nos dara mas pasta?)
 Producto de entrada barato
 Producto medio
 Producto estrella

---

Estrategias
 oferta puntual, solo en... (urgencia y perdida)
 webinar + oferta (el 90% lo compraar luego a traves de mail...)
 reunion breve personal (15-20 min)
 afiliado
 acceso limitado al producto x 1E (x dias)

---

Modelos de embudo
M1 - venta tras webiman
 anuncio en faceboo (a nicho especifico con problema especifico)
  ver mas
Landing page -
  video de valor +
  valor que van a conseguir, alguna referencia
  optim (nombre+mail)
Nombre
 No
 Si
 Pagina de gracias
  sabemso cuantos se ahn apuntado
  acceso al calendario
Email preparandole para el webina y no se olvide (2-3 mail)
 No van -> nueva cadena de email preguntando. aver pq no han asistido
  link al video para q lo vean
  o calendario pra poder verlo otro dia
 Si van
  Hacerles ona ofeta ahora con 50% descuento (pocos compran)
  Compran -
   secuencia de email + lo que han comprado
  No Compran - (80/90% de gente compra aqui)
   secuencia de mail 2/3 semana convercerlo de que compre
   Mailss con QnA - intentar aclara cosas q ellos igual no han entendido
   Mail socila proof - gente q ha comprado tus servicios y lo bien que les ha ido
   Mail - opciones de pago ()

M2 - eta tester o encuesta
Anuncio
Landing
 Tenemso un nuevo producto
 Darles algo de regalo, explicarles si lo hacen
Thx Page -> enviar outoresponder
Encuesta
 No - set de email para q respondan
 Si - thx page con regalo + outoresponder
  Hacerles un Upsale (un producto de nivel bajo para hacerle cliente)

 M3 Servicio/consultoria (necesitamos reuniones para cerrar)
Anuncio
Landing
 Video - explicar parte del servicio
 optim
Thx Page
 enviar webinar
  Outoresponder
  Upsale de gama baja
   conseguir ya un cliente
   que nos conozcan mejor + generar confianza
   recuperar inversion que hemso hecho en la campaña
 Te puedo ayudar
Rellenar pequeñño formulario
 saber si es un potencial cliente
Software que se pueden apuntar a tu agenda/automatica
Reunio (20/30min)
 Tener un scrip muy bien preparado

---

NUMEROS
Anuncio         - 1€ CPC
Landing         - 25% al newslater
Upsale.         - 15%
Formulario      - 10% lo rellenan
Reunion.        - 30% de los que hablamos

CAC - Coste de adquisicion

EJEMPLO
Target Unida Coste
Inversion 1500
anuncio 1500 1
Lead 375 4
Upsale 56 27e 1512  (27e el precio que le ponemos)
Clientes 11 136 (CAC)

Servicio.   800
Facturacion 800x11 = 8800
Inversion - Upsale = 0
Veneficio total = 8800

NOTA
El marketing predecible
 permite calcular cuanto vas a facturar
 para elllo - dominar tu nicho, facebook/google add, tu msg...

===============================================================
3.SOCIAL MEDIA
===============================================================

* 26 Tools That’ll Help You Create Better Headlines
http://optinmonster.com/26-tools-thatll-help-you-create-better-headlines/

* How to Create Engaging Images for Social Media: A Simple Guide For Non-Designers
https://blog.bufferapp.com/how-to-create-engaging-images?utm_content=bufferc44ea&utm_medium=buffer_social&utm_source=twitter&utm_campaign=buffer_updates
https://pablo.buffer.com/?utm_source=Buffer&utm_medium=Social%20blog&utm_campaign=how%20to%20create%20engaging%20images

* How to Repurpose Content for Maximum Social Reach
https://blog.hootsuite.com/how-to-repurpose-content/

* How To Get (and Keep!) Sponsors on your YouTube Channel
https://www.youtube.com/watch?v=duiSs2yMpFU

* How to Grow Your Brand through Social Media - 3 Power Tips
https://www.youtube.com/watch?v=D0O7FL2_KpI
dress right for the platform - make it looks organic

* The 10 Most Important SEO Tips You Need to Know
http://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/?utm_content=bufferb3e77&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

* How to Be More Confident and Make a Living on YouTube — Sierra Schultzie Interview
https://www.youtube.com/watch?v=nIo9-HSUWjs

* Utils
YOUTUBE CHANNEL
Flat give away
Which channels i follow

Formulario
https://fullscreen.wufoo.com/forms/z3g3x6k1ql9q8b/

Final cut filters
http://store.pixelfilmstudios.com/

* LINKEID
-----------------------------------
How to unlock Amazing SECRETS and Magic RESULTS on Social Media !
https://www.linkedin.com/pulse/only-genius-can-solve-tough-puzzle-you-my-hero-oleg-vishnepolsky

Tittle - https://coschedule.com/headline-analyzer
Do not make the article too long. Ideal length is somewhere between 120 and 220 words, it has been calculated. TLTR is too long to read

* Twiter - lead with the reward
-----------------------------------
@influencers - tich the influencers (techaltar)
 influ - proa, tech altar
 influence the influencers
TARGET - dont do a product for everyone, target nich
NO BORING - Dont be boring, boring always bring to failure
PC - try to have as many purple cow as posible
IDIOTS -try to compite agains idiots


* Personal Branding: How to Establish Credibility and Authority
-----------------------------------
https://www.youtube.com/watch?v=kvFAVZzYh8g

Why they do bussiness with you:
Know + Like + Trust
We are selling the expirience
Be more human
 Use digital plataform that allow you to scale -> so they can see it and buy it

 * Advertsiment
 -----------------------------------
Mobile video ad:
Make the videos that the user wants to see
Provide experience to enhance the game itself
Header binding -> allow multiply add exchange to bid for a impression


* LANDING - Unbounce vs Leadpages
-----------------------------------
Unbounce  - advanced users who want the ability to create what they have in mind and are willing to  learn how to make that happen
Leadpages - simplicity and the additional optin features

I disagree with the #1 spot. I’ve tried both unbounce and lead pages and unbounce is by far the superior product. You’re extremely restricted with the design on leadpages. If one of their standard templates doesn’t match your business, you’re basically stuck with templates that don’t fit your needs. Unbounce’s drag and drop landing page builder gives you the freedom to make virtually any landing page.

Hey Matt, that’s 100% valid. It really depends entirely on what you need. I work with a lot of clients who need simplicity and the additional optin features only LeadPages is offering. For more advanced users who want the ability to create what they have in mind and are willing to learn how to make that happen, Unbounce is definitely the way to go.


-----------------------------------
* YOUTUBE ANALYTICS OF MY TOP 3 VIDEOS (2017.08.12)
-----------------------------------
https://www.youtube.com/watch?v=MgsSRi24EH8

Traffic sources
 Sugested -> finf people to colaborate
 External -> they can help you to see other search that people are doing - then create a new video
Audience retation ->
 learn how fast to arrive to the good point
 when they start leavin
 try to get at least 40-50% retention

-----------------------------------
* 19 Secrets for Getting More Views and Getting Discovered on YouTube
-----------------------------------
1. Title: Create a Great Title and Use Keywords
2. Description: Optimize your Description with Keywords and Links
3. Tags: Optimize your Tags with Keywords
4. Thumbnail: Upload an Awesome Thumbnail
5. Ranking Factor: Incoming Links
6. Ranking Factor: Time Watched
7. Ranking Factor: Video Views
8. Ranking Factor: Likes and Dislikes
9. Ranking Factor: Video Embeds
10. Ranking Factor: Video Shares
11. Ranking Factor: Playlists Your Video is Added To
12. Ranking Factor: Subscribers
13. Ranking Factor: Video Responses
14. Encourage Comments
15. Category Choice
16. Transcribing Your Video for Higher Rank
17. Post Frequently
18. Using Related Videos to Your Advantage
19. Hustle!

-----------------------------------
* Creative Ideas To Post On Social Media For Business
-----------------------------------
https://coschedule.com/blog/social-media-for-business/?

1. Your Company’s Blog Posts
2. Posts Showing Your Company’s Culture
 3. Industry News
4. Curated Content
5. Question Posts
6. Product/Company Videos
7. Customer Reviews And Testimonials
8. Quick Tips And Advice
9. Memes or GIFs
10. Contest Posts
11. Holiday Posts
12. Photos From Company Events
13. Post An Answer To A Commonly Asked Question
14. Share Infographics
15. Start A Conversation With A Leader In Your Industry
16. Links To Free Resources
17. Podcast Episodes
18. New Job Listings
19. Hiring Announcements And New Team Members
20. “On This Day In History” Posts
21. Event Promotion
22. Live Videos
23. Promote Sign-Ups
 24. Image Scrambles
25. Inspirational Quotes
 26. Company
27. Host A Twitter Chat
28. Ask For Customer Feedback
29. How-To Videos
30. Product Reviews
31. Images Or Videos Of Your Product
32. Twitter Q&A Sessions
33. Spotify Playlists
34. User-Generated Content
35. Posts Showing Off Your Company History
36. Company News Announcements




===============================================================
4.BOOKS
===============================================================

* How to be more CREATIVE
https://www.youtube.com/watch?v=QII3_xGJ6b0
Scott Berkun's book "The Dance of the Possible

* Lucky Or Smart 🍀 by Bo Peabody | Animated Book Summary
https://www.youtube.com/watch?v=usBj09OrBuM

-----------------------------------
* Your One Word by Evan Carmichael
-----------------------------------
https://www.youtube.com/watch?v=7TprnuTsdv0
https://www.youtube.com/watch?v=-Ca6-mUpxRA

Oneword and ANTI Oneword
Is the people, enviroment, work, logo...
 allow me to do more of my one word that i choose
You have to feel it

HAPPY:
From the past (movie, teacher, )
Happy - Why
 People
 Movie - comedy, action, mistery, clever, super heroes, sports (coach)
  travel of the hero
 Teacher
 Travel - plan
 Food


No Happy - Why
 People, - pussshy, touchi, alwys right, false, critics others
 Movie - scary, drama, cut splicit
 Teacher
 Travel
 Food

DO:
What you want to do

What you dont want to do



Who you are not
Constant in your life
What your love and pasion
Your dream
Leave with as little regreat as posible - remember why you are doing it
 travel in a day, disneyworld, small place
 talk
Which one is your personality -
 brake everything and start again,
 or slow transition, less stress
Try to be connected with the why
 Give the people a reason to be connected it you
What you have around

1.Core -> Your one word (what makes you come alived)
 explore to find your pasion

2.Campain -> create acampain around ur one word
you dont need all, the more you have the easier will be to deliver your msg to your audience and remeber you
 1.right minsset
 2.apowerful credo
 3.establish your founding story
 4.A tribe of followers
 5.rituals and gestures
 6.purpose name
 7.know your enemy
 8.create emorable logos, fonts and symbols
 9.impactful sound - audio branding
3.Company that matter - allow you to grow your campain. esponenttially
base on the people on board

Take action NOW
No escuses (no resources, conection, didnt have right edu...)
YOU are the only in control
Focus on micro at least, whichever time you have to do your dream


-----------------------------------
* 20 Golden Rules for MAKING MONEY | The Art of Money Getting by P. T. Barnum
-----------------------------------
https://www.youtube.com/watch?v=3lfa9_SOtf8&t
"
P. T. Barnum took promoting and showmanship to another level. He went into the circus business at the age of 60 and built a fortune, transporting his circus via the railroad on his own train. He wrote a book called "The Art of Money Getting: Golden Rules for Making Money" highlighting how to make (and more importantly keep) money. What's remarkable is that this advice has stood the test of time and many current millionaires and billionaires from the present day have utilised the strategies Barnum discusses. If you would like to learn more about the people I've discussed in the examples in my videos, there are links to various videos with more information down below.


0:59 1. Don’t Mistake Your Vocation
Example: Charles Darwin
Video: https://www.youtube.com/watch?v=rN_VL...

1:29 2. Select The Right Location
Example: Ben Silbermann (Pinterest)
Video: https://www.youtube.com/watch?v=V6S3h...

2:14 3. Avoid Debt
Example: Walt Disney
Video: https://www.youtube.com/watch?v=12Fjf...

3:04 4. Persevere
Example: Benjamin Franklin
Video: https://www.youtube.com/watch?v=4U080...

3:56 5. Whatever You Do, Do It With All Your Might
Example: Derek Sivers
Video: https://www.youtube.com/watch?v=4z190...

4:32 6. Depend Upon Your Own Personal Exertions
Example: Colonel Sanders (KFC)
Video: https://www.youtube.com/watch?v=wn7cB...

5:29 7. Use The Best Tools
Example: Eric Schmidt (Google)
Video: https://www.youtube.com/watch?v=gwJDQ...

6:18 8. Don’t Get Above Your Business
Example: Sam Walton (Walmart)
Video: https://www.youtube.com/watch?v=8V-GD...

7:05 9. Learn Something Useful
Example: Henry Ford
Video: https://www.youtube.com/watch?v=FU2BN...

7:52 10. Let Hope Predominate, But Be Not Too Visionary
Example: Greg McKeown (Essentialism)
Video: https://www.youtube.com/watch?v=OWtWG...

8:44 11. Do Not Scatter Your Powers
Example: Warren Buffett
Video: Coming Soon!

9:42 12. Be Systematic
Example: Ray Kroc (McDonalds)
Video: https://www.youtube.com/watch?v=RcJ8k...

10:25 13. Read The Newspapers
Example: Elon Musk
Video: https://www.youtube.com/watch?v=kBSlQ...

11:08 14. Beware Of “Outside Operations”
Example: Felix Dennis
Video: https://goo.gl/34CHRd

11:57 15. Don’t Indorse Without Security
Example: Theo Paphitis
Video: https://www.youtube.com/watch?v=RNJ7L...

12:32 16. Advertise Your Business
Example: Arnold Schwarzenegger
Video: https://www.youtube.com/watch?v=DPqX9...

13:21 17. Be Polite And Kind To Your Customers
Example: Bo Peabody (Tripod)
Video: https://www.youtube.com/watch?v=usBj0...

14:06 18. Be Charitable
Example: Richard Branson
Video: https://www.youtube.com/watch?v=sSkL_...

14:46 19. Don’t Blab
Example: Peter Thiel
Video: https://www.youtube.com/watch?v=Y3vYP...

15:37 20. Preserve Your Integrity
Example: Peter Drucker

"





===============================================================
5.OTHER
===============================================================


 Orion - https://www.corprotegit.com/qui-som/ https://www.linkedin.com/in/oriol-pausas-231b68106/

Ooportunitats de negoci personalitzades
 http://accio.gencat.cat/cat/internacionalitzacio/comencar-exportar/recomanador-oportunitats/recomanador.jsp

BNI
 bni bus net inter
BNI Story of 864 Million Euros TYFCB - Dácio de Haro & Oeste Soriano
MGiMiXaqywdT64EDGicM



===============================================================
NEGOCIATIONS
===============================================================

===============================================================
NEGOCIATIONS
===============================================================

-----------------------------------
Cómo negociar tu precio con clientes y no perder tu margen? | Entrevista
-----------------------------------
https://www.youtube.com/watch?v=lSCu2lMsRbo
(2017.8.12)

Cómo negociar (con éxito) mi precio con mis clientes
http://idearamus.com/catalogo/como-negociar-mi-precio/

1.Respetar tu valor
2.Propuesta de servios - concreta, especifica, de valor alto
 tiempo, entregable ...
3.Indicar claramenre los beneficios
4.Asumir riesgos y quitar miedo al cliente

PRECIO:
1.Pedir al cliente su modelo economico/negocio
 asi podemos relacionar nuestro precio con algo
2.Precio de mercado argumentado (linea de mercado)
 que va conseguir el cliente muy especifico
 todo lo que tu te juegas
 demuestra como va ganar dinero contigo, minimo 10x de lo que te paga

-----------------------------------
Estrategias de negociación. Cómo negociar mi precio con mis clientes con éxito
Marta Emerson (2017.07.06)
-----------------------------------------------
https://www.youtube.com/watch?v=3tAl2nhWqyI

Resumen ->
creetelo
que quiere el cliente, que problema le soluciono
como medir el valor, como le afecta
cual seria tu clabe de decision de compra - solucionar su problema y que seascapaz  de solucionarselo

Servicios vs Producto ->
Producto -
 La negociacion de un producto es casi inesistente
Servios -
 valor de cada hora nuestra
 valor del retorno para el cliente
  tamaño de empresa con la que negocias



Pasos ->
1.Preparacio
2.3 Errores
3.Propuesta
4.Gestion de objebcione/cierre

1.Preparacio
Creer nuestro valor
Cual es el ROI para el cliente
Desgranar nuestro coste y su veneficio antes de vender
Venta estrategica -> enbudo de venta
Que lso venderores tengan el mindset correcto:
 se lo crean
 hayan vendido precio similares
 que el volumen de ventas este acostumbrado
 servicios similare
b.Precio correcto
 Justificable
c.oferta que responda a la necesidad del cliente
 adaptado a su problema
  que solvenet su problema
  producto se tiene q adaptar a solucionar ese problema
  caro vs barato
   depende delROI
   crear lista MEDIBLE (concreta, numeros) de como el cliente obtien su ROI
    si e smedible se parece mas. ala venta de un producto
  cable principal de DECISION
   preguntarselo directamente
   nadie quiere pagarte por la prubea de aprendizage
   demostarr y medir que esto ya lso has echo
    refreals: a este cliente le echo xxx y ha ganado yyy
   la gente no quiere ponerete en negocio, quiere hacer negocios contigo
  buscar proveedores que sea de cofianza y resulve problemas
 El los servicios la genet tene miedo de pagar y no revivir el servicio que buscaba

2.3 Errores + 1 Extra
a.No escuchar y presentar lo que nosotros queremos
 no enviar propuesta tipo, primero reunirte y escuchar lo que kieren
 reunete 1 o mas veces
 esplicales tu proceso y metodologia muy detallados (min 37)
  el cliente sigue lso procesos
 implicar al clienet en la creacion de la propuesta
 usar su propio lenguage
 preguntar todo (lo que mas le afecat/saca el sueño, como gana dinero, modelo de negocio...)
  tomar nota
  confirmar todo lo que entiendes y el dice
  enviar notas y lo confirme por escrito
 poner fecha de - xxx, yyy, caducidad

b.No preguntar por el presupuesto
 Cliente serio:capacidada y voluntat
  No cerrar la puerta
  No gesgatarnos con clienets que no pagan, solo estan buscando info
 Estasa paar hacer negocio, tu tambien valoras al cliente
  que no te haga perder el tiempo
  Preguntar
   su aguja de precio,
   presupuesto paar ... () marqueting online
   si ya lo ha echo, que resultados
   cuanto estaria dispuesto a invertir
   que retorno busca y cuanto est adispuesto a invertir


c.No haber analizado en detalle tu ROI (en ti)
d. la pregunta - Cuanto vale tu servicio?
  Desde...
  Tener varios packs para adaptarse a sus necesidades
   No suele ser un problema de dinero, es un problema de credibilidad
   Si ve las diferencias de pack ve lo  que se pierde
  Asi no te pillas las manos
  El cliente se da cuenta que mas cosas valen mas dinero
   mas dinero = mas ROI
 Demostrar valor y esclusividad
  Preguntar- Cual e sla alternativa?

D.Hablar tecnicamente del producto



3.Propuesta
No hacer la propuesta sino ves que hay intenciones reales
  Comentar cuantas horas te va a llevar hacerlo con el cliente
  A veces te diran que no lo hagas pq solo quieren saber un precio orientativo y no kieren hacerte perder el tiempo
  Asi sabes ui esta en la fase de compra o otra
 Esplicar que va encontarr en la propuesta - implicale
  mete las cosas que te pida
  luego habra menso negociacion
  haz una lista de todas las OBJECCIONES que puedan tumbarte
   trabajala
  intenta absorber el MAX RIESGO posible
   sino lo hago en... te devulevo el dinero
   asi, si no funciona el cliente solo perdera tiempo pero no dinero
   siempre con condiciones bien puestas
   mete testimoniales de como ha solucionando su problema y que ROI ha dadoe
  Esplica procso de trabajo
   timing y espectativas
   proceso de tomo = mejor/profesional imagen y mas facil de trabajaar
   define cada accion concreta y su presupuesto
    pero si se quitan opciones el precio es diferente/cambia
  dar precios raro, no dar precios cerrrados (1000e)
   ayuda sicologicamenet a la venet pq se ve q has trabajado en el precio
  precio justificado y coherenet con el retorno
 La gente lo LEE la propuesta, hay que EXPLICARSELO en un areunion
  no punto por punto
  centrase en el valor y su ROI, como lo vamos ha hacer, como les va. acambiar la vida
  no fijarnos en el precio
 Esplica lo qu eno entra en la propuesta
  No dejar nada a la presuposicion de la gente


4.Gestion de objebcione/cierre
Gestion de OBJECCIONES (el clienet esta en el carril de compra)
  mantente calmado, serenos, profesionales
   que no te desgantes, algunso son muy agresivos
   ser el ADULTO EN LA HABITACION
  no demostrar que estes DESESPERADO aunque necesites cerrar
   asi si hay problemas o situaciones dificiles demuestrar q eres una persona con la que se puede trabajar
  rebajar precios
   demostrar lo que va a perder y mostrar al cliente que tu eres el que toma el riesgo
   quitar algo del servicio pero no bajar precio
   ofrecer payment plan (financiacion)
   añadir otro servicio que añade mas valor
   preguntar cuanto estan dispuestos a pagar y cual era su espectativa
    asi sabes como estamso de desviados del cliente 20%-100%???
   explica tu valor y necesidad de tener al equipo motivado
    asi estas MOTIVADO, hacer un win win
   cuando mas procesizado tengas todo menos poder de negociacio, se parecera mas a la veta de un producto
   lista de articulos a rebajar o bajar de pack
    explicar como le va a afectar
  lista de como va. cambiar su megocio con tu servicio
   asi puedes ir resolviendo los puntos negros que tenga
  que alternativas tienes, como vas a hacerlo y cuanto te va a costar
   dinero, precio, tiempo, preocupaciones, cuanto tiempo necesita dedicar...
    cuanto riesgo asumiria...
   mostarr al cliente la alternativa
 Fija fechas
  deja que se lo piense pero pon fechas
   comentar que venga con lista d epreguntas o hablar con alguien especial (ej: ceo)

OBJETIVO ->
Tener claro que el cliente esta en el carril de compra
Que haya poca fricion en la negociacion
 mucha preparacion
  conocer producto, cliente, testimonials, mediciones, procesos, customizarlos
No cerrra ninguna puerta
 Puede que en un tiempo regresen


NOTA:
Si hay competencia desleal o precios muy baratos
 ir a un NICHO



===============================================================
YOU
===============================================================


1 - * PERSONALITY TEST *
http://www.humanmetrics.com/cgi-win/jtypes2.asp
https://www.16personalities.com/free-personality-test

2 - * PASE (Practical Action Social Emotional) *

Questions to know what you are
A -  how quick are you willing to try a new thing?
       how often do you finished them?
P - do you like routine, do you hate spontaneous things?
S - do you like to  be around people for the shake of being around them?
      hope to place to place, little small talk?
E - how sensitive to other feeling, environment around you? no word needed?          
 intense about what you feel in the moment?
     Investigate?

Results:
P - Are you Logical?
A - Are you Energetic, Agressive?
S - Do you like to chat to everyone
E - How sensitive are you?


* WHAT I LIKE *
What i like? write it down so you dont need to think about it everyday


* OBJETIVO/GOALS: *

1:What is my present state? Have I achieved any goals?
2:Do I know what I want? make the msg clear? (think big - keyward us value + quantity)
3:What am I willing to do to get rich - comit to be rich? Be Specific
4:Which one are my natural talents?
5:How can I help others? how can i give values to my employers/customers?


You bussiness destiny 5Questions (
1.where u grow +
2.wot stranger/friends compliment u for +
3.last 10y +
4.talk 4ver +
5.PASE

-----------------------------------











...