2017.01.29

--------------------------------
BOOKS
--------------------------------

* Arnold Schwarzenegger's Autobiography | Animated Book Summary
https://www.youtube.com/watch?v=DPqX9dMddeY


* Lucky Or Smart 🍀 by Bo Peabody | Animated Book Summary
https://www.youtube.com/watch?v=usBj09OrBuM

What is our mission?
What is our bussines model?



Job an entrepenour ->
Create a marker for the startup
You have to be able to sell how the future will be
Create hype, use the media to sell, make them speak about you





============================================================================================
VIDEO
============================================================================================

EQUIPMENT:
Camara
Objetivo
Tripode
Luz
Sonido



--------------------------------
EQUIPMENT
--------------------------------
Cheap Lighting for Video
https://www.youtube.com/watch?v=sKEpeoiUMSM
https://www.youtube.com/watch?v=XqeCHzk2RdA

CHEAP LIGHTING FOR VIDEO LIST:
NEEWER 160 LED Digital Camera / Camcorder Video Light, LED Light:
http://amzn.to/1yaGuA3
CowboyStudio Set of Two 7 feet Photography Light Stands with Cases
http://amzn.to/1E99Pgk
Get the NP-F550 Digital Camera Battery for the lights and make sure they have good reviews.
Maximal Power Batteries
http://amzn.to/1qsfyYh
Travel Charger
http://amzn.to/1tiibMk
Fancierstudio Dual Mount Light And Sound Bracket, Camcorder Dual Mount Bracket for Video Lights and Microphones
http://amzn.to/1uCMGnc
Video Lighting Kits mentioned in this video.
Neewer LED Light http://amzn.to/1GKsqGH and the
LimoStudio Softbox Light Lighting Kit http://amzn.to/1M2uuua
LimoStudio 700W Photography Softbox Light Lighting Kit Photo Equipment Soft Studio Light Softbox
http://amzn.to/1M2v4bp
Travel Charger
http://amzn.to/1tiibMk
1. Use Your Smartphone and a PopSockets
http://amzn.to/2dvFLYa
4. Canon G7 X or the Canon G7 X Mark II
http://amzn.to/2dsZJ75
---
--------------------------------
- SELLING -
--------------------------------
The more you tell the more you sell (in mobile ot so much)
  repetition -> seen your product 7-25x times b4 buying the product
You sell with emotion (benefits) and you backup with emotion
 each people  ar 2 people: Who the are ow and who they want a be - you are sellint to the 2nd one
 Make people contact - they want to see ur eyes - someone looking at you - You have to see the white in the eyes!
 Always remeber that is about them! (ex: see can you do it)
if you can condest u "life" into one sentence you will sell easyly
if you are selling fire stinguiser - lead with/start with the fire (the boom)
LEAD WITH THE BENEFITS

use the call actions
Try the people to stay longer in ur site

Uncripted videos are good for review

WHAT IS YOUR STORY
 Put the the effort in the creative part (content)

- Video -
when talkin on camera try not to be to selly
The realist you look the better the video will be.
You talk to ur audience, not down to them (from infront - not from above)
Facebook video is really good targeted

--------------------------------
How to make a video
--------------------------------
How To Make A Good YouTube Video
https://www.youtube.com/watch?v=0z6IlBVnUzU

1:pourpouse (pasion + know your stuff) + preparation (keyword)
2:great audio!!! (video + test) --- NO ECO!!!
3:good lightning
4:add value (give good info) - connect it (other video, articles, web, twiter - where you have the info, wherever you want they to go)
 enterteiment, educate, inspiration, motivation, solve a problem!!!, information (news), connection (build comunity)

Learn by doing
Move hands
Show energy

n narrative -great stoty + video (3min max - 2:45 min is good) -
qquick scine, voice over, profesional, 5s to grab atention
d deliver value - some ownsen product +

goog quality - grab atention
5s grab atention - something crazy emotional
30s whot u r doing, wot are they getting, wher money is going, why u shoul b epart of it,
then main features, take action + influencers (famous)
u can out more vid later
show th problem and how ur goin to solve it.

--------------------------------
CONTENT
--------------------------------
How to create a quick contect and useful


Make lots of content everywhere!!!
Types of videos:
 Make little video reviews about your articles!
 Make Make video about news
 Make videos about brief info


01.Review

02.News

03.Brief Info


--------------------------------
Compose
--------------------------------
Small Logo on the right down part

--------------------------------
--- PARTS ---
--------------------------------
01.PRE INTRO
10-60s
Greeting - welcome and mini resume
name
start...

Playstation VR, Review en español
https://www.youtube.com/watch?v=aITmpe003P4

02.INTRO
3-10SEc

01.GREETINGS
i case you dont put in the intro

BYE
8s
Saying again your name and explaining all you can do!
Thanks you for wqatching + see u soon ...

Los mejores 7 teléfonos móviles del 2016 | TOP 7 personal
https://www.youtube.com/watch?v=A2qw0Xsx2lY


END
8S -20s
Little animation qith the name
Sound/music
A sentence + visit our page (links to twiter + linkeid + ...)

BLACK FRIDAY 2016 - Mejores OFERTAS TECH!
https://www.youtube.com/watch?v=3eBAFqs1gM4


--------------------------------
Software
--------------------------------
* Lightroom

* MacX Video Converter Pro
https://www.macxdvd.com/giveaway/video-converter-for-youtube.htm
https://www.macxdvd.com/mac-video-converter-pro/
https://www.macxdvd.com/mac-video-converter-pro/buy.htm
https://secure.avangate.com/order/checkout.php?PRODS=4526664&QTY=1&CART=2&COUPON=MACXDVDTHX16
Cómo cambiar el formato de videos e imágenes en Mac
https://www.youtube.com/watch?v=TJ9hS4_BtXw

* Cómo editar fotos con tu iPhone
https://www.youtube.com/watch?v=oht_pzd08aE


* KeepVid Pro for Mac
https://pro.keepvid.com/buy/keepvid-pro-mac.html

--- SW ---
IOS:
1.Photo
google photos
photoscan
afterlight
vsco

2.Video
procam 5e
tadaa

3.SM
twwetbot

4.Podcast
pocket cast

MAC:
Final cut
After effect
Lighroom

--------------------------------
EQUIPO
--------------------------------

canon g7x - 4k - sony, panasoci
canon s120 - g7x canon
ring light
rode mic pro -zoom h4n - senhiser lavalier (g2, g3)
bom pole, microphone stand
 Estabilizador Dji OSMO

premier pro, final cut, sony vegas, movie maker
 mercury play back engine


SONY LAVALIER uhf


Lente Principal para Canon 70D: 10 – 18mm Canon (caisy nestat)
Lente Secundario: Canon 10 – 22mm

Qué Equipos Usa JuanPedroTV?
http://www.juanpedrotv.com/portada-post/ebay/


* Canon G7X
Review completo de la Canon G7X
https://www.youtube.com/watch?v=ShsADNSKL8w

ME VOY A ESTADOS UNIDOS - (Solución G7X Viento)
https://www.youtube.com/watch?v=7ZUeSftJfLM

Panasonic H-HS12035E - Objetivo para micro cuatro tercios (distancia focal 12-35 mm, apertura f/2.8-22, estabilizador, diámetro: 58 mm), negro
https://www.amazon.es/gp/product/B0086ODC3O/ref=as_li_tf_tl?ie=UTF8&camp=3626&creative=24790&creativeASIN=B0086ODC3O&linkCode=as2&tag=elcamiogeek-21

--- Gimbal ---
 DJI PH-OSMO - Gimbal cámara (4K, 12. 4 Mp, 360°), color negro
https://www.amazon.es/DJI-PH-OSMO-Gimbal-c%C3%A1mara-color/dp/B016LAAYL2

Feiyu FY-G4S+ Remoto inalámbrico 2.4G 3-Ejes Portátil Gimbal 360 Grados Girar sin Límite para GoPro Hero 4/ 3+ / 3
https://www.amazon.es/FY-G4S-Remoto-inal%C3%A1mbrico-3-Ejes-Port%C3%A1til/dp/B01EA8BKC4/ref=sr_1_1?s=electronics&ie=UTF8&qid=1484425684&sr=1-1&keywords=Feiyutech+gimbal

--- Peresonas ---
Quien Camara corbata objetivo
Amionero DMC-G7 + G VARIO 14-42mm ECMCS3.CE7 12/35mm f2.8


--------------------------------
Sonido
--------------------------------
Solución al ruido "Hiss" de Canon
https://www.youtube.com/watch?v=VLefF6IvVuo
Tascam + bold head (zapata de flash)

Comparación de Micrófonos Rode
https://www.youtube.com/watch?v=CPl2iQYmIyM

Como Sincronizar Audio y Video
https://www.youtube.com/watch?v=a4z1xEMKuYM
hacer un clap antes de grabar, imitando claqueta



--------------------------------
GRABAR
--------------------------------
* Profundidad de campo
70 d
Diaframa abierto (1.4 :)), separado del fondo, no blanco
50 1.4 cannon

g7x
usar zoom + alejar objeto de fondo  + buena esposicion (buena iluminacion)

* Haciendo Videos para Marcas
https://www.youtube.com/watch?v=tia7_6ed3fE

1.Insert - pequeños planos muestar algo bonito + muestra el lugar donde estamos (identifica) ---> va sobre musica, voz...
2.Cuña - pequeña frase - habla d elso que buscamos
3.Plano establedecedor - donde estamos
4.linea dramatica - contar historia (partir lento + quien cuenta la historia)
5.hacer caramelos (pequeñso detalles qu ehacen que se vuelva vonito el video) ex:zoom back
6.resultado


* Haz tu INTRO Profesional y Económica
https://www.youtube.com/watch?v=wFHdkhyPzQs
https://videohive.net/search?utf8=%E2%9C%93&term=photography&as=0&ref=CanalOchoTV&ref=CanalOchoTV&clickthrough_id=888130189&redirect_back=true
Grafica inicial
Grafica final
Lower 3rd
GC:generador de caracteres


After effect -> cambio jesse
 rgb + alpha

--------------------------------
YOUTUEB
--------------------------------
* Where 12 months on YouTube can take you
https://www.youtube.com/watch?v=gWtV8lbCC4M
If you make something about someone...contact them
Talk to people with more expirience


YOUTUBE
=======================
* What is the Best Time to Upload a Video? — 4 Tips on the Best Time to Post on YouTube
https://www.youtube.com/watch?v=gaw4g0VgFuo

* YouTube SEO — How to Rank YouTube Videos 2016 - Published on 11 Apr 2016
https://www.youtube.com/watch?v=2HDtOLVWWKI&index=1&list=PLEmLG_VYOLZFZNQitDzb1Tx9CZYyDzXsW
1.Content
2.Research - posible viewer, subcriber (enter the phisque of the people)
 ideas, trending, serach bar, keyword tool,...
3.Longer tittl e(keyword) - 5 to 9 words

Video ranking academy
http://courses.seancannell.com/store/umPko4P4
http://backlinko.com/how-to-rank-youtube-videos
https://searchenginewatch.com/sew/how-to/2340726/5-advanced-youtube-seo-tactics-to-drive-more-traffic-to-your-videos-website

---
When do they wath the vide? when rleasing, on the weekend?
Maybe get a proxy from mexico?
Crear un programas de emision
Leave the people wanting to see more

--- 2013 ---
* Game Theory: How PewDiePie Conquered YouTube - Published on 20 Jul 2013
https://www.youtube.com/watch?v=EgMqhEMhVV8
Retaition time -> watch more videos
Watchtiem while the full viewing session

Long videos + Lonhg streching

In a week: Views * Minutes * videos per sesion * uploads = total minutes per week
Promote channel locally
Move where you are posting from

--- 2014 ---
* Game Theory: Yes, PewDiePie. YouTube IS Broken - Published on 22 Dec 2014
https://www.youtube.com/watch?v=HLJQ0gFHM8s
Subcriber burnout
 Too many videos produce lack of engamnet
Create good schedule of the differnet types pof videos

* Game Theory: EXPOSED! - Published on 28 Dec 2014
https://www.youtube.com/watch?v=RNuNhrj1aGQ

--- 2016 ---
* Game Theory: Is YouTube Killing Pewdiepie and H3H3...and Everyone? - Published on 10 Dec 2016
 https://www.youtube.com/watch?v=tyHaMVRgBV0
How long do you wath?
Long video
Daily


* Game Theory: The REAL Reason YouTube is Broken - Published on 23 Dec 2016
https://www.youtube.com/watch?v=6_ZiyhR1DfI
Personality  or Theme - why they subcribed?
Searchable : Good keyword + Good tags
Not leaving the video soon - the clickbait img has to be related so the see the full video

Search + click + watch + promote

EACH VIDEO LIKE A MISTITY EGG?

it can be good or bad
Use unresolve music core?
Unresilve tittle?
Thereward if its only 50% satifing is better (more dopaming)
You need to try to enter the word "mnaybe" in the brain of the people b4 watching the videos

Our brain is:
stupid
lazy
decision tyre -> decision avoidance

* ¿El ALGORITMO de YOUTUBE está ROTO?
https://www.youtube.com/watch?v=SEVhTUG8oeg


* Film Theory: Is Fake News KILLING the Internet? - Published on 23 Dec 2016
https://www.youtube.com/watch?annotation_id=annotation_1465474065&feature=iv&list=PLHLoLiL1nL8G7_JGVKGefUxllIZnP39vU&src_vid=6_ZiyhR1DfI&v=UIn33sDwKqQ


--- VIDEO ---
The story you tell

How To Stand Out on YouTube with Niche Combos
https://www.youtube.com/watch?v=Sgb_9XGm56Y
stack niches = creative combos

How to Make Passive Income on YouTube — 3 Tips for Making Money
https://www.youtube.com/watch?v=Idje1_xrZh0

Chek with analitics where you traffic is coming from -
1.Sugested videoss:try to put your video there (ex:sugested areas)
2:youtube serach - how to tag them (to make them long term search, to rank tehm well)
3.Paid Advertisement

Reverse Engineering The YouTube Algorithm
http://www.tubefilter.com/2016/06/23/reverse-engineering-youtube-algorithm/

OpenSlate is a video content analytics platform that tracks more than 800,000 YouTube video channels
https://www.openslatedata.com/

* 19 Secrets for Getting More Views and Getting Discovered on YouTube
16. Transcribing Your Video for Higher Rank
How to Transcribe a YouTube Video
http://smallbusiness.chron.com/transcribe-youtube-video-45995.html

* Descripciones de videos
Video Influencers

Cómo editar fotos con tu iPhone
https://www.youtube.com/watch?v=oht_pzd08aE

How to get started with a law firm marketing plan.
https://www.youtube.com/watch?v=1NJXzTZOHfA

Prepara preguntas para algunos usuarios de youtube


* How to Increase YouTube Audience Retention and Watch Time — 7 Tips
https://www.youtube.com/watch?v=vPRIXRVRIP8
1.good contect
2.buld brand = reputation
3.keep concise = as short as posible
4. add broll, cuts , graphics
5.start with a hook
6.stay charged = good energy + double the energy
7.stydy your analytics

* COMO GANAR DINERO EN YOUTUBE
https://www.youtube.com/watch?v=fBu9rCUowiI&feature=youtu.be

* How to Keep Your Audience Engaged on YouTube — 5 Tips
https://www.youtube.com/watch?v=PcBGnU5RT9o
Consistency
Quality > Quantity
Engage (responde to your followers)
Keep growing (use google analytics)
Focus Content


Make a question at the end of the video
Mencionar hora d epublicacion del video/programa