===============================================================
NEGOCIACIONES===============================================================
1.pass the ball
2.liste, not interrup
take notes
make him talk
ask
as muchinfo as posible
3.consider position after hearing all th point and all the comments
4.cover all the point togetrer
start with an important point
get a win win
5.what are the 3 most important terms in a financing for them?
control
freedon
Temas ->
1.con quien se habla
2.Economic - valuation
diluciones
3.control - board control
como trabajariamos -> tipode contrato
Tecnologia ->
1.aplicaciones
2.como hemso llegado
3.competencia
Angel/VC ->
1.other companies back
2.role of the person u talking to
3.term sheet n money
ts - blueprint of a relation with investor
Us ->
1.what we want
2.what we can concede
3.when are we going to walk away - walk away point
overal limit
plan b
--- VIDEOS ---
Estrategias de negociación. Cómo negociar mi precio con mis clientes con éxito
Marta Emerson
https://www.youtube.com/watch?v=3tAl2nhWqyI
1.Preparacio
2.3 Errores
3.Propuesta
4.Gestion de objebcione/cierre
Servicios vs Producto
Producto - La negociacion de un producto es casi inesistente
Servios
valor de cada hora nuestra
valor del retorno para el cliente
tamaño de empresa con la que negocias
===============================================================
VIDEO CREATION
===============================================================
INDEX
--------------------------------------------------
A.MATERIAL
B.RECORD
Tools for iPhone
Green Screen
C.EDIT
Final Cut
D.YOUTUBE
Tittle
Thumnail
End cards
Tagging
SEO
Grow
E.DISTRIBUTION
--------------------------------------------------
A.MATERIAL
--------------------------------------------------
--------------------------------------------------
B.RECORD
--------------------------------------------------
* Shoot
------------------------------
How to Make YouTube Videos: Video Production Tips for Business
https://www.youtube.com/watch?v=0eEGCkQvEos
Iso200-800
Speed - 24 1/50, 30 1/60, 60 1/125
1080hp
f2.8-f4.0 indoor —> f16 (sun)
Turn off auto white balance
--------------------------------------------------
C.EDIT
--------------------------------------------------
* How To Edit Videos Faster (The Most Efficient Process!)
https://www.youtube.com/watch?v=Ouy0cpglrc8
1.Determine your goals/objectives b4 shooting the video
2.Shoot your video -> tricks to reduce editing work
3.Import video footage n assets onto your computer and organize
4.Import all asset for the video into video editing sw
5.Create a new timeline and drop in all video files in the same sequence they were shot
6.Sync up any multi-camera or external audio track
7.Complete a quick scan, start removing anything you know you wont use
8.Reposition any out of sequence clips to a logical position on the timeline
9.Create a duplicate copy of yoour timeline, b4 you start refinig the video
10.Repeat steps 6n7 untill you ve refined your clips down close to your idel video length
11.Add in all audio files to the project, music trach, sound effect...
12.Where necesary:trim,reposition and further refine your video n audio
13.Add in any text(title) or graphics elements
14.Add in any video effects or transitions
15.Color grade your video
16.Adjust audio levels for all audio tracks
17.Apply any audio effects
18.Export and review
19.Make any required tweaks and export for release
1.Question Pre shooting
What is the pourpouse of the video
Who is the target audience
What do you want to comunicate
How long should the video be
What is the action you want your audience to take
What is the CTA
2.tricks to reduce editing work
mark your best takes
control/remove variable (audio (background noise), light...)
do a quick test
3.Organize
Footage - Camera1, Camera 2 ...
Audio - Tmp Audio, Music, Voice Over, SFX
Graphics - Tittle, Animations, Images
Screen Capture
Draft
Completed Video
Edit backwards,
Look for markets you left when shooting
Use keyboard shortcuts
* Preparing the video
use core that you want to listen teh end -sheldon
put your brain in aunrelsove state
disapointent generates more likes
use the word "maybe"
decision avoidance - once u make decision you leave it
How can you take out this from them?
anger best emotion to share
how to take care of your subscribers
decision fatigue --- decison avoidance
* Music - Unfise cord
Game Theory: The REAL Reason YouTube is Broken
https://www.youtube.com/watch?v=6_ZiyhR1DfI&index=4&list=PLy0R6EvevntoEomrUIG7krHZTbKxUX9cb
820
Desequilibrium Theory + decision fatigue + decison avoidance
Brain hartes to be unvalance n unresolved
EX:
UNRESOLVED CHORDS: HOW FILM COMPOSERS SHAPE OUR FEELINGS
http://www.rogerebert.com/balder-and-dash/movie-music-and-emotion
X-MEN: DAYS OF FUTURE PAST - Official Trailer (2014)
https://www.youtube.com/watch?v=pK2zYHWDZKo
The tree of life - Les barricades mystérieuses (Couperin).
https://www.youtube.com/watch?v=2VpztbZmkxk
--------------------------------------------------
D.YOUTUBE
--------------------------------------------------
THUMBNAILS
------------------------------
ut a little sqre for hightlight
* How To Make Custom Thumbnails
https://www.canva.com/
https://www.picmonkey.com/#promo/REMILUV?=remi
Tools: Canva, TubeBuddy, picmonkey
Take a sepaarte screenshoot
custom size - 1920x1080
Filter the picture to sharp it
Bright -7
Contras +8
Saturation +17
Blur -22
Letter - anton 80
Use templates
ENDCARDS
------------------------------
* How to Add YouTube End Cards / Screen on Your YouTube Videos! (2016)
https://www.youtube.com/watch?v=Quf3WF-USXk&feature=youtu.be
TAGS
------------------------------
One hack to appear in the referal of other videos is to copy the name of the num 1 seach results in the tags, description...
* How to TAG Your YouTube Videos
https://www.youtube.com/watch?v=9B1-u4_XvX0
Tips:
Uploads default
Use all characters
Use recomendation from google for tags -
what people are looking
how you would try to find info
Check analitycs-traffic to see where views ar coming from
Use keyword in the description
Use teh keuword as many times as posible - tittl, description, tags
Use long tags
save by rank tge tags
Extensions:
vidIQ
TUBEBUDDY
Type:
1.Specific Taggs - 1 word describe de video
2.Compound Tag - sentence discribe video, tittle, tittle - prep
3.Generic Tags
4.Misspelled kywords
* How to do Keyword Research with vidIQ - Tutorial
https://www.youtube.com/watch?v=W4WAOAajV_8&t=0s
*
SEO
---------------
This confirms, once again, that Watch Time is what all of the factors that go into the algorithm are designed to create and prolong. The algorithm is weighted to encourage the greatest amount of time on site and longer watch sessions.
We observe that the most important signals are those that describe a user’s previous interaction with the item itself and other similar items… As an example, consider:
the user’s past history with the channel that uploaded the video being scored –
how many videos has the user watched from this channel?
When was the last time the user watched a video on this topic?
If a user was recently recommended a video but did not watch it then the model will naturally demote this impression on the next page load.
I have found that as well. I have also found that the description is vastly important. One example, I wanted to add a new search term as a tag and did that, Tubebuddy stated it was ranked at like 15th or something. So I added the term into my description 3 times, written neatly into it, and then I ranked up to 3rd if I recall for that term. What I often do is with a new video I will search tags relating to my title that score highly, then write the description based around those tags
well I use Tubebuddy and before I make a video I think of a concept. Then I take that concept and use the tag explorer typing in various search terms based around that concept to find the right ones. I like to use tags with at least a 75 score in the explorer. That can take up to an hour sometimes to find all the tags for me. I used to worry about the tags and title after making my videos, but I tend to plan the title and tags before hand these days. The title and description do seem to be the most important part of the whole process to determine SEO, or as far as I can see anyway
* Game Theory: Is YouTube Killing Pewdiepie and H3H3...and Everyone?
https://www.youtube.com/watch?v=tyHaMVRgBV0&list=PL35FE5C4B157509C9&index=1
* Game Theory: The REAL Reason YouTube is Broken
https://www.youtube.com/watch?v=6_ZiyhR1DfI
8:20
use core that you want to listen teh end -sheldon
put your brain in aunrelsove state
disapointent generates more likes
use the word "maybe"
decision avoidance - once u make decision you leave it
How can you take out this from them?
anger best emotion to share
how to take care of your subscribers
* 5 THINGS YOUTUBE WANTS FROM YOU! YouTube Live Q&A - 14:50
https://www.youtube.com/watch?v=xvEPMHzF2Gw
1.watchtime
2.longer seson on youtube
3.addverticing friedly content
4.daily activity/frecuent activity
5.relevancy/ tie with your other video or other videos - so they can recomended - relation betwwen your videos and everybody elses
relevant, evregreen, trending, searchchable,
ex: tutotial of a tool vs tutorial of tecnique
watch time = retention view + views
1h+24h -> upload as private untill you fill up verything
try to get more than 5 min retention time
you tube only distrubute the video to 5-10% of subs in the 1st 24h
dont share the link of the video, share a play list link = longer session
names:tim Schmoyer, derrel eves, amy smitawer, brian g jonhson, nate nimin, gidian sauwi, geremy best, Nick Nimmin, Video Creators, sanor lenon luisi
Top videos - has a end card to your latest videos always
1.longer sessions
2.watchtime
3.dayly activity / frecuency of activity
4.adddvertising frienly
5.how you interact with other base of youtube behaviour
still top videos from other chanels, edit them a bit and upload them
create litst with other people videos plus your videos in the middle to obtein more wathtie :)
12min videos
check in the filter what is law and hig and make the average
study case studies
* Reverse Engineering The YouTube Algorithm: Part II
http://www.tubefilter.com/2017/02/16/youtube-algorithm-reverse-engineering-part-ii/
http://www.tubefilter.com/?s=Reverse+Engineering+The+YouTube+Algorithm
TOOLS
-----------------------------
VidIQ
tubebuddy
SPONSOR: Check out VidIQ at http://vidiq.com/videocreatorstv Use coupon code VIDEOCREATORSTV to try any of their paid plans FREE for 30 days to see if it's right for you.
Use Promo Code Tube25Off for 25% any order on TubeAssist's website.
* In-Depth Review of VidIQ for YouTube Creators
https://www.youtube.com/watch?v=sFFRcAiUeto
* How To Get More Views On Youtube Using VidIq & Make $770 A Day With IT
https://www.youtube.com/watch?v=UpR3x5cYeGE
http://go.crushitwithked.com/
use VidIQ to pozition video that redirect to afiliate marketing sw/hw/couses...
* How To Grow Your YouTube Channel With Three Programs (TubeAssist, VidIQ, TubeBuddy) | YouTube Tips
https://www.youtube.com/watch?v=ggsOMBzM1r0
What's the Difference between VidIQ and TubeBuddy and tubeassits
TubeBuddy is more focused on channel management and
VidIQ is more focused on optimization although both provide a wide range of tools.
TubeAssist for sendin email directly
GROW
-----------------------------
Youtube put a voice where people didn’t have it and want to share
Target audience - who is thsi content for
Value proposition - why should they care?
Relational value is the best - know + like + trust you
* How to Get Noticed on YouTube in 2017 — 5 Tips
https://www.youtube.com/watch?v=bo8XoRQ9LG0
Clear branding, msg, content
Clarity + focus
who is target audience/who is not
why should they watch your content - value proposition
whar are they goin to get from watching you
How yor are going to stand up and be diferrent - usp (unique selling proposition)
* Why your YouTube Channel may be Growing SLOWLY
https://www.youtube.com/watch?v=dfftUc2HfzQ
* How a Small Channel Reached 1M Views With One Video on YouTube - Case Study 2017 😄 👌🔥
https://www.youtube.com/watch?v=CpJNDrHRo4k
* Shopify | Products That Made Me $100,000 Or More In My Stores
https://www.youtube.com/watch?v=rEOD_C3A9uw
* Get subs outside youtube
Manage to get email, twitter..
In this way if something happens with the platform you have your users
Plus you can see who is watching your videos and if there are not doing it send them a remainder mail to go back ;)
* How To Get Your First 1000 Subscribers FAST! (Watch Until The End)
https://www.youtube.com/watch?v=Hxh1iIkyCVs
1.upload constantly-consistence
2.trending topics + clickbait
3.mental focus
4.equipment
5.spin on popular idea
6.dont post on prime time
7.interact - comment, retweet, engage
8.post what people are looking for
9.thumnails
10.have realistic optimistic
* Video SEO - How to Rank #1 in YouTube (Fast!)
https://www.youtube.com/watch?v=aJFK9k5i1ew
1.long videos = audience retention
2.hook = ppp (preview, proof, preview) 15 sec retentaion (about + proof + num of tips/case study /new info)
3.keywords = audio keywords too
4.interaction = comments, likes (use annotations asking for like, sub and coment)
5.title, thumbnail and description = Duel competitors, first sentence of description should be relevant. keyword, be diferent from the rest in that pozition
* How to Grow a YouTube Channel | 10 Small Youtuber Problems
https://www.youtube.com/watch?v=KJDRGH9ZQ3k
1.get notice
2.get more subcribers
3.monitazing as much as ypi can
4,you can not access pto swt
5.big youtubers wont collaborate with you
6.nowant is atching your videos
7.may watv little subs
8.leran google dashboard
9.compare what big youtubers r doing
10.give on youtube
* How to Grow a YouTube Channel FAST: Top 5 YouTube Tips for 2017
https://www.youtube.com/watch?v=OsqY8uu4498
1.daily uploads - daily uptime
2.balance trend n everlasting content
3.watch minutes - num of videos + min watch
4.catchy tittle/
5.thumnails
5.
* How To Get Your First 100 Subscribers In Just 1 Week!
https://www.youtube.com/watch?v=vyXvvWuHrB8
1.Have a set genere
2.Brand your channel
3.Comment below your channel and what you do
4.Make enterteiment videos that benefits others
5.Be consistance
* How To Get More Views Case Study: Video Gadgets Journal
https://www.youtube.com/watch?v=AFPTgh0affo
Subs. Comp-Target unrank
1-10k <10
10-100k <40
>100k 40-99
---
* How To Make Money on YouTube! Top 10 Ways to Make Money On YouTube
https://www.youtube.com/watch?v=7jPr4Opckbw
1.sponsors
2.addsense
3.red
4.self merchandise
5.afiliate marketing
6.
7.real products/app
8.write a book/ebook/audio book
9.patrion/private membersip site
10.launch a real bussiness
https://www.grapevinelogic.com/
https://www.spreadshirt.com/start-selling-shirts-C3598
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E.DISTRIBUTION
--------------------------------------------------
...
===============================================================
WIL
===============================================================
Be customer centric. NEVER product centric.
* How do we set the valuation for a seed round?
http://venturehacks.com/articles/seed-valuation
http://venturehacks.com/articles/how-much-money
http://venturehacks.wpengine.com/wp-content/uploads/2009/12/Pitching-Hacks.pdf
http://venturehacks.wpengine.com/wp-content/uploads/2010/11/Venture-Hacks-Bible1.pdf
https://www.youtube.com/watch?v=f4KagovcMdg
https://www.vcmcaptables.com/
* Cap Table
Venture Hacks Series A Cap Table
https://www.youtube.com/watch?v=f4KagovcMdg
https://www.vcmcaptables.com/
"Liquidation preferences can get very complicated and managing up-rounds down rounds, multiples, caps, participation, coupons (interest, PIK), warrants (in the money/ cashless) etc and then working out who gets what, at some future date, is very complex.
We have an on-line cap table manager www.vcmcaptables.com, that automates this whole process."
* Liquidation preference
What does a liquidation preference spreadsheet look like?
http://www.startupcompanylawyer.com/2008/11/17/what-does-a-liquidation-preference-spreadsheet-look-like/
* Option Pool Shuffle
The Option Pool Shuffle
http://venturehacks.com/articles/option-pool-shuffle
"
VC: Carve out a 25% option pool.
We only need 7%.
VC:You should do 22% for blah blah blah
OK, we’ll do 22%, but any unused shares convert back rather than rolling over or being cancelled. Or we can just do 10% standard terms.
VC: How about 12%?
Deal.
"
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