2016.02.21

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-#- 2016.02.21 ---
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5 Ways Personal Branding Can Increase Trust And Credibility (2016.02.21)
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https://www.youtube.com/watch?v=fsVfAMwHfKo

MAKE YOUR MONEY WORK FOR YOU: HOW TO BUILD AN AUTOMATED BUSINESS | SUNDAY, FEBRUARY 21ST 12PM PST (3PM EST / 8PM LONDON TIME)
http://www.tailopez.com/cp/23/106/548&&sid=56c9453ce4a93

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HOWARD FORMAN phD
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@thebrndprof
the brandprof@gmail.com


A-BRAND
 name, symbol, design
 diferenciate seller from other players
 we purchase brands (we dont consume the brand, we consume the item they sell)
 IS:
  Distictive - how do they statd out? ex:coke
  Relevant - imporattnt to th people is realted to ex:new coke (old coke  -hapiness)
  Consistent - new coke was not consistent
             - starbuck is really consistent (taste the same everywhere in th world even if its not the best)

u can not sit down, always working on it
very importnat for repeat sales
people cand be a brands = role
 wot do people think when they hear ur name
 we have many brands (child, parents, friends, work... - all have diferent meaning)
   manage well all ur brands

ex:sylvester stalone can not do rimantic comedy, it will not be consistance

B-PP (Personal Brand)

Be honest with urself
 wot are our strenght? identify them - be honest - really thonk on them (wot u r proud of/passionate about/happy)  - buld on

them
 we can not be expert in everything
Gaps? (weakness) -
Put it (ur brand) in a positional map

Notes:
You have t look for people with complementary strenght

Perfectional MAP (2d) --->
 Pasion - Personal satisfaction
  H
L_|_H
  |
  L

 HH - Leverage -where do u want to spent your time
 HL - Explore - ex:read a book
 LH - Explore - ex:read a book
 LL - Avoid - make someone else do thsi activities

Positioning the barnd --->
Where do we want to be our brand (external/internal customers)
putinf our brand in the mind of the customer
where do we want that brand to be - in our organization

The join of the 3 (wher all e coem togerher):


1-Role
 the nature of the relatiosn u have with people (friend, family, employers, customer...)
 how do u meet their spectation? TRUST
 trust=having ur expection met
  keepimg the spectation continusly meeting  ---> trust
   make sure the spectattion are clear to everybody in the relationship
   tell me (very specific) wot do u want me to do = easier to met spectation
   no specttaion met, no trust
  Identify expectation to create trust
2-Stile -> are u goint talking to people (confortable, are u good on it)
 emotional imageine that u create with other people -> personal brand
 people more often make decision emotonalt thatn our logical (cognitive site)site
3-Value
 things really imporatnt to people (2 you) - make them tick
 credibility

PP (personal brand):
POSITION URSELF
To - target audience
I - Frame of reference (who r u)
Who - Point of diference (from the oders in the same role)
Becouse - support

ex:
to - student online
i - respected trainer
who - is able to extrat the innerbrand of each of you
Becouse - of my experience and expertice in this area

MARKET URSELF IN 21ST CENTURY

Emotion - the sstrongest feelings and everlasting
 very powerful - very important
 Interactive with happy people makes u want to be happy (make people around them happier)
 The state can be very easuly pass
 u dont need to be th leader
 Emotional contagion - in a concient and subcoient level
  make the face of u organization
Moods - no so strong feeling (its much shot leave, unpredictable)

C-PASS IT ON

5 WAYS - How to expred our emotion:
1Smile - they m0st likely to interact with you (u ll be more aprochable)
2-Be happy - spreed very quickly
3-Be positive - we can do, it can be done (taps into a mindset)
 its infection
 its to easy to go to negative mind
 does who who manage to stay positive, success in bussiness
  try to forget quickly the bad and FOCUS on the good
  tom groobe -
 u hav eto work on it everysingle day! mental bootcamp
 train for the worst case scenario
4-Energy
 it will increase the ripple effect
5-sleep
 get lots of sleep

extra- consintance!!!
 u always have to be consistance = kick th butt of the competition

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ANDREW COOP
Knowled Society Marketing team - Today pop culture
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MAKE YOUR MONEY WORK FOR YOU: HOW TO BUILD AN AUTOMATED BUSINESS | SUNDAY, FEBRUARY 21ST 12PM PST (3PM EST / 8PM LONDON TIME)
http://www.tailopez.com/cp/23/106/548&&sid=56c9453ce4a93


You can make money on anything
 pation and patient (and compitent)

how to find ur pation:
 experiment (dont fall for teh trap of wot people are saying)
 self awareness (keep focus)

--- Content marketing - Brand equities ---

BE
why they people buy 4 u
experience (experiment, get a job in th industry, voluntierr, find a mentor)
 how to find a mentor (ex:the award on NY for 50 year, the one he went the most )
 BE - create )
 Experience
 KNowledbable
 Content creator

CM
 email list - triplist
 video, podcast, tv, magazine ...= can be comsume by an audience
 u want to sell b4 the sell (give a little something for FREE - show them wot u want)
 capture the value (else out of bussiness)



EX. Practiotioner (TAI LOPEZ)
 first experiment 10-15 years (10.000h rule)

---


1-Automatitation
 put ur money out
 even if u read book, u have to experiment and put money
 do everything, wot ur competitor are doing

2-Content
 Bring people 2 ur site ()
  TRipware (ebook, audo, exclusive content)
   be creative what u r goint to do to ger their email
  social media campain -> new, funny, educational, personality (it will sepate u from the rest)
  also coment on their sites - be part of the comunity - listen wot the people say


3 - Email:
 provde more aquity/value -> brand equiti
 ratio 1:10 - give ten b4 asking anything

4 - Monetarize.
experienre
create contect (blogs, videos, movies...)
element of motivation - not only the brutal facts ()u ll make them boring
 tell a history behind it - storyteller
 the best story teller WIN

5 -Build a team:
pasion - list, experiment, ask people wot r u good at (wheer will u get advise from me and where not), self awarenessvof wot u do

everyday
expiriene an confidence
 get a job for ur competitor/ industry u want to be in - - learn the market - overdeliver
 find a mentor
pick a job and go
read books! buy courses
experiment yourself - start ur bussiness
 produce content
 extrategirazin (where and when to do)



--- BOOKS ---

Peter droka
18 mesuere your goals (to my presure/puss it)
3 month maybe to little

GARY
A book every 2 books
 give value for 2 years


--- Notes ---
Procratination - something u wont do if u dont have teh passion
Be part of the comunity (listen, give value, respond, go in the conversations)
Create content
Social skills -
 Give b4 you ask - them they will be willing to ask you
 offer value
The hard part is knowing th phisqui of wot people want/think
Kickstarter to promote urself :)

How much you should produce content:
how much time u have
find something that works for you
consistancy

Viral content:
EDucational
Emotiona (make u cry/lauf)
Novel, new

Then manipulate teh media. (make the people want to talk, write about you)
 dont be of been contraversial