2016.02.08

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--- NOTES ---

- NOTES -
Understand the WHY you do the things.
Visualiece -> write down your goals

NETWORKING -  is very important
If they tell u something is not working, dont get ungry - use the information
People react to challenge - they like to challenge themself


mobile trafic is big

- SELLING -
The more you tell the more you sell (in mobile ot so much)
You sell with emotion (benefits) and you backup with emotion
 each people  ar 2 people: Who the are ow and who they want a be - you are sellint to the 2nd one
 Make people contact - they want to see ur eyes - someone looking at you - You have to see the white in the eyes!
 Always remeber that is about them! (ex: see can you do it)
if you can condest u "life" into one sentence you will sell easyly
if you are selling fire stinguiser - lead with/start with the fire (the boom)
LEAD WITH THE BENEFITS

use the call actions
Try the people to stay longer in ur site

Try to finf the DOPAMINE of the pele
Cog Bia:do it for the right reason, or at least say it is!
Covering the brocoly with the cheese - beahviour when is rewarded is acepted

 if you one the people to follow you (brocoli), make the contest with a price (cheese)

People dont like the scroll - peopel are ñlazy - YOU HAVE TO HOOK them quick

You have to make ur website cachi.

Dont put only one testimoial - min 3
Uncripted videos are good for review
People love quizis

Dont use stoking machine
Make people put theur email - it can cost up to 1$ a moth x mail
Big things always come first (dont bother about the color if you havent focus on the headers first)
The more compentence you have, the more authority you will need to build (testimonial, site clean, selas... )

Alway be testin! to improve ur CR (authority)
You are trying to sell to 18% (is not posible to make happy everuone)

ugly test better that nicer? test
always test to site on mobile

In marketing 3 packages to create contrast
Marketing is story telling - you have too be funny and enterteining

Marketing - Do you want to do this!

- You -
1:Constantly invest in urself -> invest tiem in the right place ---> ROI
2:If you are not growing you are srinking
3:You have to be dual - available/unabailable at the same time
4:Train daily. Stay humble. Adapt.
  Conor McGregor - "I am #1 in my game, but I still show up every day as a white belt."
5:You have to be able to see around corner or from un upper perpective
 Take into account different perspectives
6:Connect -  Live is about connecting - Ask them to tell you the stories that will u connect Truly 4ever!
7: Surrond yourself  - You Surrounded with  (Level up 5 people - On top of you 5 - Down 5 people)
8:Think diferent - Millioners do thing what most normal people dont want to

BRAND

To build your brand 1st you need to do the work (10 years) to get the kwolege

 Listen to others, Study...


ENTREPRNEUR

Its very dificult

You will need a team

- Video -
when talkin on camera try not to be to selly
The realist you look the better the video will be.
You talk to ur audience, not down to them (from infront - not from above)
Facebook video is really good targeted

- kSE -
K - Knowledge & what works S- Strategy & Personalize E- Execution & Experiment
K - Knowledge & what has works S- Strategy & Personalize E- Execution & Experiment
has works
personalitation
experimentation

7 step sign hipotesis
find a quetion, reseavh, for hipotesis, test, absorb, analise -make the math, submit for review

- Selling page -
focus in the thing you want to sell the most
cretae some authorittue - telf, address - email subcrition, credit card. mcaffe (secure page)
malke some contest (bonus) to join you in twiietr in facebook
 get one in one sm ad them puss them to others
in teh pop up (when you exit) - give  a reward, work in the headline, make the discount
Dont put souf - its to distracted