2016.01.28

===============================================================
COGNITIVE BIASES (2016.01.28)
===============================================================
* Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger Hardcover – Illustrated, December 30, 2005
by Charles T. Munger
http://www.amazon.com/Poor-Charlies-Almanack-Wisdom-Charles/dp/157864366X

* Influence: The Psychology of Persuasion, Revised Edition Revised Edition
by Robert B. Cialdini  (Author)
http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X

Just read the Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October

2001 issue. It covers the main points sufficiently (the so called "weapons of influence"), without needless pontification on topics that

are substantially more nuanced than Cialdini generally admits.

Buy "Influence-science and practice" instead as they are the same book !!
Influence: Science and Practice (5th Edition) Paperback – August 8, 2008
by Robert B. Cialdini
http://www.amazon.com/gp/product/0205609996/ref=pd_lpo_sbs_dp_ss_2?pf_rd_p=1944687442&pf_rd_s=lpo-top-stripe-

1&pf_rd_t=201&pf_rd_i=006124189X&pf_rd_m=ATVPDKIKX0DER&pf_rd_r=1C86PSCXGADCZT2M28Q2


* Triggers Paperback – September 23, 2014
by Joseph Sugarman  (Author) (copywriting)
http://www.amazon.com/Triggers-Joseph-Sugarman/dp/1891686054

"Advertising Secrets Of Written Word" is much more powerful
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of

America's Top Copywriters and Mail Order Entrepreneurs Hardcover – June 1, 1998
http://www.amazon.com/Advertising-Secrets-Written-Word-Entrepreneurs/dp/1891686003/ref=sr_1_1?s=books&ie=UTF8&qid=1456712738&sr=1-

1&keywords=Advertising+Secrets+Of+Written+Word

Jhon bensons -
year you have to write good copyright - 4th grade level
CD - Rewards
...