2016.02.10

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-#- 2016.02.10 ---
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--- BUSSINESSS ---


* SUCCESS:
Match the produc with ur customer
DEsign ur product to ur targer

* GENERAL NOTES
ceiling of the income - dont get pat for tume but result
paid on result , or %
both - play with money kids (sweets)
networth - play the game with 4 wheels (income, saving,investmen, -cost)
manage assets . control money - divided th money dif accounts


* AUDIENCE
Which is the audience? American focus on middle class, in spain?Southamerica?...
same job for a shitty bussiness than 4 a great bussiness (ex: futbol camp)
value for value

* PRIMING, HALO EFFECT, HINDSIGHT BIAS - THINKING, FAST AND SLOW (PART 3)

priming - simples suggestion affect people behaviour
th halo effect - we therat diferent someone we admire/like from someone we dont
the hinsifht bias - expert after something happend :)

* DOES YOUR BUSINESS IDEA SUCK? | THE FIVE COMMANDMENTS FROM THE MILLIONAIRE FASTLANE
control - how easy they can kick you out from th platform
entry - how easy to enter (intersting in making money or solve a problem?)
need - solve  a problem, els eno bussiness
time - time 4 money
scale - can be replicated? (easy replicate vs how much benefit)

* How to Name Your Business
https://www.youtube.com/watch?v=cxeosIPTq8c
https://www.youtube.com/watch?v=31hOpKnuSHg
http://businessblueprint.com.au/questions-answered/best-business-name/
YES:
Name by Desire
Name by Problem
Alliteration  - 2 same letter 2 word
Own a Word
Invent a Word
Word Mash
Word Twist

NO:
Three Words
Acronyms
Naming after you

* COGNITIVE EASE, CONFIRMATION BIAS, ENDOWMENT EFFECT - THINKING, FAST AND SLOW

cognitive easy - make the real question, no teh irrlevant question
confirmation bias - make the question well (dont put and answer in th question)
endoment effect - be aware of you anware value (ex: how importatnt/valuable is something for yo VS how is really)

Cognitive Biased - Truth, vs What you prefer to be True?


*  YOUTUBE + Trends
Game Theory: How PewDiePie Conquered YouTube
https://www.youtube.com/watch?v=EgMqhEMhVV8
fast produce video
10 min
1 video per day
make u want see more videos
international

Game Theory: Flappy Bird, PewDiePie, and Pasta Sauce ---> popularity context
https://www.youtube.com/watch?v=MyXcr6sDRtw
people dont know wot they want untill theu have it
they want to do/have wot they friednd/other people are doing
2,5% innovator
13,5  early adopter
34 early majo
34 late majo
16 laggards
w eneed to past the first 16% to start to be important

Game Theory: Yes, PewDiePie. YouTube IS Broken
https://www.youtube.com/watch?v=HLJQ0gFHM8s

Friends vs subcribers ---> one send lots of info, the other just a remainder sometimes so
in youtube you can burn subcribers

* How to Start a Business with No Money
https://www.youtube.com/watch?v=-2m6JkJvv4w

the best way to succede in busisness is to be in bussiness
https://www.youtube.com/watch?v=-2m6JkJvv4w
the journey is really important to discover oportunities.

* The top 7 things NOT to do when starting a business
https://www.youtube.com/watch?v=QsNdXC_2b1o
1-pick th wrong bussiness (not to make money, to mean something)
2-make th perfect plan (it will hold you back) - get the feedback asap
3-spend money (talk to people)
4-try to do it alone
5-jump into the wrong partnership
6-operate in a bubble (bust ur confort zone)
7-start a product (especially if you have to invest in ibventory, tyry to be teh man in the middle)
  service bas ebussiness much easier - woteevr u think u will serve, it will change

* How to Cash in on the Coming Podcast Gold Rush
https://www.youtube.com/watch?v=bDZvkkEuW6U
http://podstars.com/
https://topsecretradio.wufoo.com/forms/make-money-from-your-media/
bite size
radio 4 segments - radio friendly
13000 radio in usa - 90% americans listen th radio