2016.02.20

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-#- 2016.02.20 ---
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21 Million Dollar Writing Secrets Used By The Greatest Copywriters In History (2016.02.20)
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https://www.youtube.com/watch?v=DYGKpn69H3o
https://www.youtube.com/watch?v=DYGKpn69H3o
http://www.tailopez.com/cp/23/106/548&&sid=56c8c092a175b
http://raymondduke.com/blog/21-million-dollar-writing-secrets-word-pimp-pic
http://static1.squarespace.com/static/51ed8db9e4b0926be48ab631/t/56c3805eb09f955575e1b2dd/1455652959337/21+Ways+To+Improve+Your+Copy.pdf

1:10 - 3:10

+++ copyrighting +++
raymond duke

EX:Headline
unique - never seen b4
urgent - indicate immediate action
useful - something people want
ultra specific - detail, targeted benefits

how to dance at a wedding
 how to tweetrs a wedding
 in 30 days
 so u can meet ur future wife
 in an indian wedding

mechanist of wot u r selling 2:46


how long? break it down in small parts
cdr - customer demand reward
cr - word that sell, be persuasive
70% billioners they have done sells b4
write them one . make then run 4 years (you have to hit the point 1st)
 get trafic to it -> convert
if u have the right product to the arket, they will respond
sale = 1 go on google, 2 use the keyword tthat the market will serach (who is already selling the solution 4 that product), 3 type same

question they

will do
good artist create -> great artis they still
best saler is teh one that can go in the haed of their clients - the worst are the one theuy sell as they think
 keep and eye in ur market, not in ur ego
 has an human said this phrase? else dont use it
  its inside their siki
  sell to th willing - 2:08
connect real people - see people eyes white

--- 21 POINTS to improve cr--- 1:29
1-does my copy speak to what my buyer wants?wot they dont want
2-can i explain why my customer would care about my copy? go to website, ask quetions (know ur buyer)
  research (wot do they read, magazine, forum, twiter - wot do they do in the morning when they wako up, which language they use, wot

facebook page

they watch...) - the motre u know = the better
  wot do they hate!
  wot they think wot they feel
3-is my copy unclear? call to action (cta) - ur objetve = the sale
  u can be funny, but dont loose ur porpuse
4-my copy overeducate my market?
 ur not just a teacher - teach a bit but sell the solution
 (try to tell them how can their live be beetter with ur product)
5-does everyword of my copy matter?
 not say more than u need to
 later u can adjust ur direction
 everyone lead u to the next
 better listen to the oder tnan talk? be a good lstener
6-am i being to f... profesional?
 dont try to make it sound better, try to make it sound natural
 1on1 conversation - infiltrate the mind of the customer
 be human - go back to 4th grade level.
7-am i agitating my market pain?
 make the feal than pain - (ex running out of batery) - describe it as best as posible
 so the costumer can reconise wot is going bad 1st
8-ar my benefits clear and relatable?
 features associated with benefits
 wot they can do with ur purchase
9-am i using complicated words (industry jargon)?
 be clear - dont assume the buyer know the terms
 ex - how to make friends (carnagil)
10- r u answering as many questions/objections as posible?
 put urself in the shoes os ur customers - reserach wot they can ask
 wot theu are thinking in advanced (wot they want to know more, its to advanced, complicated, waranty... - wot r their objection to buy)
 be proactive - then give the th answers
11-does my copy gives a reason to act NOW?
 always close the dela at the end of the copy and let then know how
 urgency, scarcity
12- am i describing how much better their life will be once they take action?
 show visual wot is going to happend - show they have th image in their head
13-am i providing a reason to follow up/keep in touch?
 even if they dont buy NOW, so them the exits for later :) (write ur email -> autoresponder every week or so)
14-am i explaining wot ll happen once they buy
 let them know wit to expect
 make them confortable with th purchase - n they ll buy again - keep in touch (wot will happen next -
  explain it well - so they will not be friction)
15-Am i using proof whenever possible? - never make a claim witout supporting with proof, demostration - increase believability
 use video - walthrought - reserach
 if u can enchance the copy with media (pic vid) DO IT
 testimonials - real!!! (the words of the customers - they will give you the owrds for your cr)
  dont touch them, maybe just focus on the importnat
  make the product so good that the people want to leave their testimonials
16-do we remind them whar ll happen if they DONT take action?
 be aware wot will happend if they dont buy
 people are more likely to do something to avoiid something negative than to recive something positive
17-Am i using the same words/phases my market uses
 use the same words!
 social media, coments, review, support email
18-am i hiding something i dont want people to know?
 always be honest - even if is negative - point the flows (example making the video with the iphone)
19. Do I call out enemies?
 People are desperately seeking someone who’ll call out their villains. Be that person.
20. Does my copy use real-world examples my customer understands?
 Use relatable examples with your copy, so you can inject your message into the daily experiences of your market.
21. Does my copy speak to the hungriest buyer in my market?
 Write to someone who’s as close as possible to buying, not someone who’s just thinking aboutpurchasing.




get emotional with the testimonials
get real word from the testimonials
dont fabricate urgency - ur damaging ur reputation

get the facts
get the benefits whicj ot this facts
get the 21 points check list

use the video as 4 urself or show some people using the service/product

use as many as posible (media, coments...)






--- BOOKS ---

break thouht adbertisment

dont limit urself to copywriting books, read other topics to know wot are they interesting in /marketing is about

daveid overbide

charli monger - th clevest man in th eworld

--- NOTES

Integrate/optomise 80% of your live and ur bussiness

ROI (roi return on investment)

revenue - spent
------------------
spend


10.000 - 1000
------------- = 9
1000