2016.04.10

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THE NEW RULES OF MARKETING
Tai Lopez (2016.04.10)
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* Neurosience of social status
evolution
human rabk
fame n status
gossip - human secret weapon

* Social media marketing (9-11 principles)
Enhance what you do

1:be careful your info sources
2:only dominate one chanel -> then do cross promotion
3:insight  - unique behind the scene (BTS, candid,rhymes)
 likes and comment
4:complex but NOT TOO complex
 simple  so everyone can understand when talking about complicated things
 variaty, b4 and after
5:cog bias + logical falacies
 availability bias (balance of the brain) - compare to your target marketing (the mass, the one most likely to use it a pay)
  dont be to complicated
  dont try to act smart
6:targeted demo (gender, location)
 adapt complexity lever to the target
7:routine posting
 dont do over posting
8:cross promotion
 internal (email, ask them in one of ur platform to check something in the other),
  LEAD WITH REWARD
 external (team up with people )
 cros promoting,  flexible and available, target market (post 4y target market)

Good untrepenours
a:Less conclusion
b:More Mad Scientist (control experiment) - You have to be courious
c:infusion of knowlegde (lost of puzze pieces)
d:incremental development (=execution  - jeff bezzos) - they glue abc together
 step by step (diferent fases of the development)

PVP formula?

VISION 1-10 Year
Goal 1 year, month, week, day



BOOK -

INFLUENCE
Webs of Influence: The Psychology of Online Persuasion:The secret strategies that make us click Paperback – 20 Sep 2012
by Nathalie Nahai (Author)


Coined: The Rich Life of Money and How Its History Has Shaped Us (Inglés) Tapa dura – 10 mar 2015
de Kabir Sehgal (Autor)

Digital Disruption: Unleashing the Next Wave of Innovation Hardcover – February 26, 2013
by James McQuivey (Author), Josh Bernoff (Introduction)


NOTES -
when your mind is full of conclusion there is not space for spansion
chains of habits are too weak to felt, until are too strong to be broken
spend 1$ for every 10$ it will make you
land lavor capital - for abuss to work

IDEAS -




---- BOOK ---
Webs of Influence: The Psychology of Online Persuasion:The secret strategies that make us click Paperback – 20 Sep 2012
by Nathalie Nahai (Author)

Coined: The Rich Life of Money and How Its History Has Shaped Us (Inglés) Tapa dura – 10 mar 2015
de Kabir Sehgal (Autor)

Digital Disruption: Unleashing the Next Wave of Innovation Hardcover – February 26, 2013
by James McQuivey (Author),

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Hardcover – February 16, 2011
by Oren Klaff (Author)

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter Hardcover – November 12, 2009
by Seth Godin (Author)

The Millionaire Next Door: The Surprising Secrets of America's Wealthy (Inglés) Tapa blanda – 1 nov 2010
de Thomas J. Stanley (Autor), William D. Danko (Autor)

N. Gregory Mankiw - FINANCE

The Intelligent Investor: The Definitive Book on Value Investing. A Book of Practical Counsel (Revised Edition) (Collins Business

Essentials) Rev Sub Edition
by Benjamin Graham (Author), Jason Zweig (Author), Warren E. Buffett (Collaborator)

The Self-made Billionaire Effect: How Extreme Producers Create Massive Value Hardcover – December 30, 2014
by John Sviokla (Author), Mitch Cohen (Author)

How Google Works Hardcover – Unabridged, September 23, 2014
by Eric Schmidt (Author), Jonathan Rosenberg (Author)

Attached: The New Science of Adult Attachment and How It Can Help YouFind - and Keep - Love Paperback – January 5, 2012
by Amir Levine (Author), Rachel Heller (Author)