2016.03.31

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--- 2016.03.31 ---
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=================================================
The Digital Entrepreneur: How To Hardwire Your Online Business For Success
Tai Lopez (2016.03.31)
=================================================

7 ways to automate online bussiness

1:need to be online centric
 a-large audience 7.3b people
 b-cost reduction
 c-automatitation easy
2:understand teh reality of automatitaion
 a-they are unicorns
 b-not like you have herad b4
 c-entropy
3:how do reverse finalcial entropy?
 a-machines
 b-teams
 c-system
4:daily routine mastery
 a-myth=scheduling
 b-focus on hight level creativity (dont work in th ebusyness, work ON the bussiness)
 c-focus session (el rincon the pensar - min 7m a day
5:event out cash flow
 a-options
 b-freedom (dont be stuck)
6:3 secrets they never teach you in the school? (for the good live)
 a-access (who do you have access to?)
 b-tools
 c-cutting age ideas

NOTE
always mention people more important than you (authority)

TOOLS
https://buffer.com/ (social media share)

...


=================================================
The Digital Entrepreneur: How To Hardwire Your Online Business For Success
Dan n Branden Hampton (2016.03.31)
=================================================
Focus in th eproducts your are really good at
Listesing the one you are not

Lisemsing -
minimun warnty
lisensing options for them
both side expectations

min 1 year waranty
minimun money in sales
8% royality w (gross)
3% marketing w
use therir design anywhere in the world


idea
cachy name - good font (easy to read)
reseach your competition

Hired people
http://www.indeed.es/?r=us
https://barcelona.craigslist.es/
http://www.simplyhired.com/

Branden Hampton's 7 Tips for Getting More Instagram Followers
http://www.entrepreneur.com/article/271868

Bokk or ebook
you need isb for paperback book - looks mnore pro

Busineship partnership
B4 the proyect start
The 5 C has the most share - the diluited
Put in on paper

Trademarks/lega
http://www.legalzoom.com/
silver flint
http://www.uspto.gov/

Credit card reader
https://squareup.com/reader
https://squareup.com/global/es/register
http://nattosoup.blogspot.com.es/2015/07/convention-stuff-reviewing-squares-new.html

EVENTS
http://www.meetup.com/es-ES/cities/es/barcelona/?country=es&zipstatecity=barcelona&state=&radius=25

GOOD REPUTATION
good job on influencers

--- BOOKS ---
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback – April 27,

2010
by Dan Ariely  (Author)


=================================================
The Digital Entrepreneur: How To Hardwire Your Online Business For Success
Chirst n Marcell (2016.03.31) GERMAN
=================================================
http://www.krisstelljes.de/kris-stelljes/
http://steveblank.com/

Sell on emotions
Solve  aproblem for the customer
No shortcut
Create fast and matketing it as fast as posible
 learn th ebasics -> test -> investigate more -> create fast (lean weight ) -> scale
Bussiness - product base + information
tons of mistakes
be as flexible as you can - always be ready to change your startegy
more payment options
find th etwick that works for you
how much you learn to arrive to get 1000$ per month!!!
think the system that can bring you 1000$ backs
learn where the money should go
try to make mistakes as soon as posible
get customer as soon as posible
find the book that work for you and read biographies
easy routine - keep simple, dont pounders on hours (best 3h after waking up the msot important)


TOOLS
http://steveblank.com/tools-and-blogs-for-entrepreneurs/

--- BOOKS ---
Read Biography

Minimun to start a bussiness
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover

– September 13, 2011
by Eric Ries  (Author)

The Four Steps to the Epiphany: Successful Strategies for Products that Win Paperback – July 17, 2013
by Steven Gary Blank (Author)

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012
by Steve Blank  (Author), Bob Dorf  (Author)

---
BUSSINESS
Instant Cashflow (Instant Success) 1st Edition - structure your bussiness
by Bradley Sugars (Author), Brad Sugars (Author)

Billionaire In Training (Instant Success Series) 1st Edition
by Bradley Sugars (Author), Brad Sugars (Author)

SELF GROW
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – June 3, 2014
by Keith Ferrazzi  (Author), Tahl Raz  (Author)


MARKETING (influence someone)
Influence: The Psychology of Persuasion, Revised Edition Revised Edition
by Robert B. Cialdini  (Author)

PERSONALITY
Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny!

Paperback – November 1, 1992
by Tony Robbins (Author)

MONEY Master the Game: 7 Simple Steps to Financial Freedom Paperback – March 29, 2016
by Tony Robbins  (Author)




=================================================
DAY
=================================================

* The Secret to Making Money by starting a small business.
https://www.youtube.com/watch?v=aMIESSL6W60

Think out of the box (the story of the cow)
Focus on your strengs
Reduce anything you need to the minimun
Think in the scalability


* Why You Should Love Conflict
https://www.youtube.com/watch?v=O4iu4NQkcVM

1:War Father everything - ???eµ?? pat?? p??t?? (polemos patir padon), ?????e?t??? (Heraclitus)
2:Peace is unestable equilibrium
 It has to be a bit of conflit in your live


Tai Lopez, Owen Cook, Elliot Hulse, Brandon Carter

* Should You Kill One Innocent Person To Save One Thousand?
https://www.youtube.com/watch?v=RdkcOhxoxXc
Eye in the Sky (2015)



--- BOOK ---

Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger (Abridged) Hardcover – Abridged, 2005
by Charles T. Munger  (Author), Peter D. Kaufman (Editor), Warren E. Buffett (Foreword)

Salt, Sugar, Fat: How the Food Giants Hooked Us (Inglés) Tapa blanda – 2 ene 2014
de Michael Moss (Autor)
http://www.goodreads.com/book/show/15797397-salt-sugar-fat

Business Adventures: Twelve Classic Tales from the World of Wall Street Paperback – August 12, 2014
by John Brooks  (Author)


Recomended books
http://valueinvestingjourney.com/recommened-reading/


=================================================
25 Cognitive Biases - "The Psychology of Human Misjudgment"
=================================================

WHAT?
Charlie Munger talks about the 25 cognitive biases that dictate how people make decisions. You can use these 25 cognitive biases in your

favor.

Basic/Easy to understand
Sofisticated t put in in process

BOOKS
Getting More: How You Can Negotiate to Succeed in Work and Life Paperback – August 14, 2012
by Stuart Diamond  (Author)

Thinking, Fast and Slow Paperback – April 2, 2013
by Daniel Kahneman  (Author)

Next level->
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Paperback – July 25, 2006
by Geoffrey A. Moore  (Author), Regis McKenna (Foreword)


LIST
http://25cognitivebiases.com/tag/charlie-munger/
https://quizlet.com/64609959/charlie-munger-25-cognitive-biases-flash-cards/
https://en.wikipedia.org/wiki/List_of_cognitive_biases
https://25iq.com/2013/02/09/how-thinking-like-charlie-munger-may-have-saved-my-life/
http://awealthofcommonsense.com/2014/05/charlie-munger-human-misjudgement/
http://www.rbcpa.com/Mungerspeech_june_95.pdf

The Psychology of Human Misjudgment
https://manwithhammer.wordpress.com/category/series/the-psychology-of-human-misjudgment/

Charlie Munger on The Psychology of Human Misjudgment
https://25iq.com/2013/02/02/charlie-munger-on-the-psychology-of-human-misjudgment/
https://25iq.com/2013/02/09/how-thinking-like-charlie-munger-may-have-saved-my-life/

--- 25 COGNITIVE BIASES IN YOUR MARKETING  - Brain TRICKS (so people buy things from you )  ---
1:reward and benefit bring interest (create dopamine) - focus on the benefits (emotion that product gives you)
 copy from the best, give  a % to ur sellers, give discount to your customers
2:social proof (testimonial, reviews, case study...)
3:contrast/adquering - give options but focus in the one you want then to focus
4:available (easy/clear/nice words, clear call to action, easy to find, easy funel(less friction/rebound), clear wot u r selling)
5:authority - know your conversion rates (use seals,logos, brand, simetries, profesioanl looking, seen on, visa, security)
6:urgency n scarcity
7:lollapoloooza - mix 3 or more of the above (ex:kim kardasian website)



* VIDEO REVIEW
https://www.youtube.com/watch?v=V-7tDTJ-Nvo&index=1&list=PLdECGQUWSsoY_UvtjYP6iYPQA3x7Cr0JW
https://www.youtube.com/watch?v=0l5PVWMGmuI&list=PLdECGQUWSsoY_UvtjYP6iYPQA3x7Cr0JW&index=8


18:Availability-Misweighing Tendency - We overweight what's easily available
19: Use-It-or-Lose-It Tendency - learn slow lose slow/came back faster (try to integrate im your live) - Skills attenuate with disuse.
20:Drug-Misinfluence Tendency - stay away from big mistakes
21:Senescence-Misinfluence Tendency - As we age there is a natural loss of certain skills and abilities. Continuous thinking and

learning helps to slow the decay.
22:Authority-Misinfluence Tendency - nazi madness -> you associate with someone powerfull so you have some authority, you follow

aleader
23:Twaddle Tendency - miss usa -> give useless information, nothing of value been said - If you have nothing to say, say nothing.’
24:Reason-Respecting Tendency - the cashier queu jump - escuses to do something (Give me a reason just one reason.?)
25:Lollapalooza Effect/Tedency - 3 or more prsented to you, you most likely loose the logical control


* How You Can Use Marketing To Be Millionaire In 3 Weeks ?
https://www.youtube.com/watch?v=rJmPGiDngxg

10. Association or Likability Bias.
60% of what makes people decide is not what you think or say, it’s about how people perceive you (person/entity/company).
30% is the process you use - the order that you present things. This is the strategy part.
10% is what you’re actually selling, which makes up a minor part of how people decide.

2.The story in people's heads
1:All humans are like a movie theater and they are projecting a movie in their minds. It’s their perception of life.
2:To move people and actually convince them is difficult and takes a lot much money.
3:You must market your vision to the story that’s already playing in people’s heads. It’s important to find people with a story that’s

aligned with what you do. Show them you are in the same page.


* CRITICAL THINKING - Cognitive Biases: Alief [HD]
https://www.youtube.com/watch?v=TCBALVumrUQ&list=PLtKNX4SfKpzVgBHC2buGxvQNaspGxdMQY


* Science Of Persuasion
https://www.youtube.com/watch?v=cFdCzN7RYbw

6 shortcuts to avoid overload information when taking decisions.
1:Reciprocity - give what you recieved - Waiter n mints  -> 1st to give, personalized and anexpected
2:Scarcity - more of u wcant have less - concorde flight -> benefits, unique,loose
3:Authority - credible knowlede of experts  - secretary introduccition -> increase your credibilirty from others
4:Consistency - comintment that can be made - dentist appoitment ->voluntary active + public cominmente
5:Liking - similarity (common ground), compliments, cooperate - mba student getting agrrements ->
6:Consensus - check behaviours of other - sign in the barthoroom -> point what others (similars) are doing

* The Psychology of Human Misjudgement - Charlie Munger Full Speech
BuffettMungerWisdom
https://www.youtube.com/watch?v=pqzcCfUglws
https://www.youtube.com/watch?v=cTN18Ghg2nU

* The Ultimate Marketing Machine
https://www.youtube.com/watch?v=ZBhKPQGFDA8

* 8 Advanced Marketing Hacks: How To Get People To Pay Attention To Your Idea
https://www.youtube.com/watch?v=9sQHj91fkG4

* 163 Purpose Mindset and Marketing with Tai Lopez
https://www.youtube.com/watch?v=lKrp7ygDuck

* Cognitive Biases & Their Effects
https://www.youtube.com/watch?v=oqCuQqwtu_4

* Cognitive Bias: Hot-Wiring Your Brain’s Instinctual Defaults - Tai Lopez | London Real
https://www.youtube.com/watch?v=y_3whMWMSQs

* Popular Videos – Cognitive Psychology & Cognitive bias
https://www.youtube.com/watch?v=3Ux3pm6UfCo&list=PL3LriXanC07bRgsR1Foj7YIy1KpgW4B82

self confident
easy = true
sunk cost - aversion to lost (exaMPLE 20$ SHIT MOVIE)
CONFIRMATION BIAS = ONLY LOOK FOR THINGS THAT WILL CONFIRM HOW WE THINK  (framing of th equestion)

* Critical Thinking: Cognitive Biases
https://www.youtube.com/watch?v=TCBALVumrUQ&list=PLtKNX4SfKpzVgBHC2buGxvQNaspGxdMQY

* THINKING, FAST AND SLOW
PRIMING, HALO EFFECT, HINDSIGHT BIAS - THINKING, FAST AND SLOW (PART 3)
priming  (german music = more german wine)
halo effect - if you like someone you will be more complain with them
hidsight bias - expert in evne that has happend

* Neuromarketing - The Brain Science of Web Marketing
https://www.youtube.com/watch?v=aY0RS3uhvPA

---

67 Steps to Finding the Good Life
https://www.youtube.com/watch?v=tDmgjoyt94M

The Shocking Science Behind Big Brands
https://www.youtube.com/watch?v=lSUdLGOyX30
colors for the brand

PHILOSOPHY - Epistemology: Introduction to Theory of Knowledge [HD]
https://www.youtube.com/watch?v=r_Y3utIeTPg


---

* CANDY CRUSH
Game Theory: Candy Crush, Designed to ADDICT
https://www.youtube.com/watch?v=_BTGgCEFuQw

Why Candy Crush Is So Addictive
https://www.youtube.com/watch?v=kORDVsYYJpg
https://www.youtube.com/watch?v=Pm2da8CAB6M
https://www.theguardian.com/science/blog/2014/apr/01/candy-crush-saga-app-brain
http://business.time.com/2013/11/15/candy-crush-saga-the-science-behind-our-addiction/

simply (easy to learnd - dificult to master)
 one handed play/use
adictive
you dont choose when to play (hedonic trendmill - hapiness equilibrium) -
 This means you can never be completely satiated when playing and always leaves you wanting more
the rewards array are unexpected - ilusion of control
challenging

competing aganins your friends
spam (you become spamers) - how to force user to invite their friends?
money
no end
the reality - what hav eyou achived?
use the candy - make the game more fun and relaxing. -  It Taps Into Our Inner Child
Positive rewards are the main reason people become addicted to things,
play with one hand
there is always more
you can not loose
free - but if u wnat to is easy
It’s Social
It’s an Escape (relaxing exercise + music (15s + loop))
It Grows on You - lots of details of the feedback of the users

dopamine
hedonic trendmill
gambler felacy
rosey retrospection

10% population easily adected - out of does many are gamers
grinding,completionisting, social isolation
ios + facebook at he same time




=================================================
The Digital Entrepreneur: How To Hardwire Your Online Business For Success
Chirst n Marcell (2016.03.31) GERMAN
=================================================
http://www.krisstelljes.de/kris-stelljes/
http://steveblank.com/

Sell on emotions
Solve  aproblem for the customer
No shortcut
Create fast and matketing it as fast as posible
 learn th ebasics -> test -> investigate more -> create fast (lean weight ) -> scale
Bussiness - product base + information
tons of mistakes
be as flexible as you can - always be ready to change your startegy
more payment options
find th etwick that works for you
how much you learn to arrive to get 1000$ per month!!!
think the system that can bring you 1000$ backs
learn where the money should go
try to make mistakes as soon as posible
get customer as soon as posible
find the book that work for you and read biographies
easy routine - keep simple, dont pounders on hours (best 3h after waking up the msot important)


TOOLS
http://steveblank.com/tools-and-blogs-for-entrepreneurs/

--- BOOKS ---
Read Biography

Minimun to start a bussiness
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Hardcover – September

13, 2011
by Eric Ries  (Author)

The Four Steps to the Epiphany: Successful Strategies for Products that Win Paperback – July 17, 2013
by Steven Gary Blank (Author)

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – March 1, 2012
by Steve Blank  (Author), Bob Dorf  (Author)

---
BUSSINESS
Instant Cashflow (Instant Success) 1st Edition - structure your bussiness
by Bradley Sugars (Author), Brad Sugars (Author)

Billionaire In Training (Instant Success Series) 1st Edition
by Bradley Sugars (Author), Brad Sugars (Author)

SELF GROW
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time Hardcover – June 3, 2014
by Keith Ferrazzi  (Author), Tahl Raz  (Author)


MARKETING (influence someone)
Influence: The Psychology of Persuasion, Revised Edition Revised Edition
by Robert B. Cialdini  (Author)

PERSONALITY
Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! Paperback – November

1, 1992
by Tony Robbins (Author)

MONEY Master the Game: 7 Simple Steps to Financial Freedom Paperback – March 29, 2016
by Tony Robbins  (Author)


=================================================
The Digital Entrepreneur: How To Hardwire Your Online Business For Success
Dan n Branden Hampton (2016.03.31)
=================================================
Focus in th eproducts your are really good at
Listesing the one you are not

Lisemsing -
minimun warnty
lisensing options for them
both side expectations

min 1 year waranty
minimun money in sales
8% royality w (gross)
3% marketing w
use therir design anywhere in the world


idea
cachy name - good font (easy to read)
reseach your competition

Hired people
http://www.indeed.es/?r=us
https://barcelona.craigslist.es/
http://www.simplyhired.com/

Branden Hampton's 7 Tips for Getting More Instagram Followers
http://www.entrepreneur.com/article/271868

Bokk or ebook
you need isb for paperback book - looks mnore pro

Busineship partnership
B4 the proyect start
The 5 C has the most share - the diluited
Put in on paper

Trademarks/lega
http://www.legalzoom.com/
silver flint
http://www.uspto.gov/

Credit card reader
https://squareup.com/reader
https://squareup.com/global/es/register
http://nattosoup.blogspot.com.es/2015/07/convention-stuff-reviewing-squares-new.html

EVENTS
http://www.meetup.com/es-ES/cities/es/barcelona/?country=es&zipstatecity=barcelona&state=&radius=25

GOOD REPUTATION
good job on influencers

--- BOOKS ---
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions Paperback – April 27, 2010
by Dan Ariely  (Author)


=================================================
The Digital Entrepreneur: How To Hardwire Your Online Business For Success
Tai Lopez (2016.03.31)
=================================================

7 ways to automate online bussiness

1:need to be online centric
 a-large audience 7.3b people
 b-cost reduction
 c-automatitation easy
2:understand teh reality of automatitaion
 a-they are unicorns
 b-not like you have herad b4
 c-entropy
3:how do reverse finalcial entropy?
 a-machines
 b-teams
 c-system
4:daily routine mastery
 a-myth=scheduling
 b-focus on hight level creativity (dont work in th ebusyness, work ON the bussiness)
 c-focus session (el rincon the pensar - min 7m a day
5:event out cash flow
 a-options
 b-freedom (dont be stuck)
6:3 secrets they never teach you in the school? (for the good live)
 a-access (who do you have access to?)
 b-tools
 c-cutting age ideas

NOTE
always mention people more important than you (authority)

TOOLS
https://buffer.com/ (social media share)

...