2017.07.24

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* How free games are designed to make money
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https://www.youtube.com/watch?v=fKK9nVLvhGM
Behavioal shycology
virtual currency
you buy othet currency with the virtual currency
dificult exchange rate
not peinless

loss aversion - loss or ur recurse
inconviniance - wait time (pain points)

Dynamic prices (type of movile, tiem spend, money spend...)

2% pay
50% revenua from 0,5% of people

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* Marketing vs Research n Devlopment
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Why did Unilever pay $1B for Dollar Shave Club?
https://techcrunch.com/2016/07/22/why-did-unilever-pay-1b-for-dollar-shave-club/?

ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29
 Dollar Shave Club? In 2015, Unilever spent $8 billion on marketing versus $1 billion on R&D. Think about

spending 8x as much on marketing your stale old products as you do on building something new. Creating

new, delightful products was simply not the priority.

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* The Illusion of Truth
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https://www.youtube.com/watch?v=cebFWOlx848

Learning can not be only by repetition

"If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself."
- John Cena, 1969?

Cohnitive EASY => more true
repetition
images with more contrast
outline b4 the image
use good audio
legible anwers, good contrast = more true
easy pronounce last names


Cognitive STRAIN
dificult read test - force brain to work harder = better answers
squeltical n analitica

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* Top 10 Misleading Marketing Tactics
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https://www.youtube.com/watch?v=M-HrTC8QCbM

What makes a truly great logo
https://www.youtube.com/watch?v=RBTiTcHm_ac
1.wordmark
2.pictural
3.abstarct iconography
4.the logo system (ex:doodles)

Logo empty vesel
Pour the meaning inside the logo

* Android vs iOS - Settling the Score.
https://www.youtube.com/watch?v=0YApLJWmRDM
https://www.youtube.com/watch?v=JngJLamLI1s

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* Inheritance: How Our Genes Change Our Lives--and Our Lives Change Our Genes Kindle Edition
by Sharon Moalem MD PhD (Author)
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How You Can Make Money By Being Tough
https://www.youtube.com/watch?v=_DW_jYy4rds

Nature doesnt distinguis between people
 Mother nature laught last
We are not all build equal
It groes with the complexity of the civilitation
We  try to build utopia but we have to be realistic
We are not only the convination oof our genes but live spirienec of parents and ascenstors



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PRESENTATION
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* Steve Jobs Presentation Skills
https://www.youtube.com/watch?v=iJq-thyDF9Q
1.Hit them with a headline < 144 characters
2.Sell with short stories or 3 things tops
3.Simple stats - simplied numbers, put them in perpecstive
4.Incredible images
5.Edit text - minimun words (just the msg, forget the grammar)
6.Super Smile - (make a joke)
7.Be enthustiastic (language and body)
8.Magic moment - put in a show, dificult to forget
9.Transition that tells + SLIDE + sumaries

* How to Start a Speech
https://www.youtube.com/watch?v=w82a1FT5o88
1.Tell a story about your own live - IT WILL CONNECT/TRUST YOU TO THE AUDIENCE (people behind the scene)
 connects why this topic is important to you - when you show the benefits amd how the life can change
  what quality of live means for you,  for your customers
  what sacrifice you make to arrived there
 (kids versioin - once upon a time.../)
2.Fact that socs! -> make them change/rethink about something (use google)
3.With a question that matter to teh audience (use linkeid)

* 3 Mistakes That Butcher First Impressions
https://www.youtube.com/watch?v=F08qtHtrXI8

1) Not Set a boundary - Thinking that harmony “getting along” and not causing waves is the most important thing
2) Avoiding disagreements and focusing only on commonalities
3) Thinking "fake it til you make it" applies beyond non-verbal communication

* Steve Jobs Insult Response
https://www.youtube.com/watch?v=FF-tKLISfPE
what can we offer to the customers

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--- droidcon uk ---
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Presentation
Lead with benefits not features
Imagine a phone that...
Imagine arriving home with...
Imagine a future wher ewhat we do will be necesary for all the bussiness...


Make the people excited watchinh/listening to you
Sell dreams and ideas

How is going to work with multytasking?