2016.06.02

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-#- 2016.06.02 ---
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--- SPEECH ---
Talk about others!!!
Talk about interesting things + comunicate well. (from the point of the listeners + compeling)

 
--- SUCCESS ---
Motivation is key to pass the "3 walls"
Feedback
Have a cool company
Traed others like you will like to be threaded, or dont mind to be treated
If ist dificult, only a few people will do it/use it...

--- ME (MOTIVATION) ---
If not motivated... i need to talk to people


--- SHARES (ANITA) ---
Holmes ranked number 110 on the Forbes 400 in 2014, and topped Forbes magazine's list of "America's Richest Self-Made Women" in 2015 with a net worth of $4.7

billion.[33] On June 1, 2016, Forbes revised its estimate of Holmes's net worth from $4.5 billion to zero, after dropping its estimate of Theranos's worth to

approximately $800 million. Because Holmes owns common shares while other Theranos investors own preferred shares, Holmes would be last in line for payment

if the company were liquidated.[27]

--- STK ---
Q tal llleva el algoritmo la multifuncion? (ex:play music in the background, see small video)


--- I/OnDroiD! ----
The Future is becoming... I/OnDroiD!
Android optimizer at I/OnDroiD.

--- VIDEOS ---
* Mark Zuckerberg 2016 The Lifestyles Of Young Billionaire Entrepreneurs - YouTube
https://www.youtube.com/watch?v=gB9Tv7vtWVU


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WEB
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--- Membership Sites ---
woocommerce stuff, like
$149 for the membership plugin plus
$199 for subscriptions and
$79 for one payment gateway,
$427

--- Dsign ---
Diseño sencillo fi project
color de login/subcripcion bien visible -> color distictivi (apple) o color acorde pero fuerte (fi)
desplegable web - tipo iphone/bq se queda solo lo principal subcribirse/entra
desplegable mob - tipo (fi) barra d earriab desaparece/ trasparente cuando leemso hacia abajo
iconos de vulkan




--------------------------------------------
05 Playing To Win How Strategy Really Works (630)
--------------------------------------------

8 objectives for bussiness (peter druker)
Innovation Objebtives ->
Marketing goal -> how to spread your idea
Human resources goal -> how to cretae your company, talent find peoplke
Finalcila resources/capital resources (Capital objetive -> ) ->
Bussines partners ->
Profit objective ->
Social responsability ->
Physical resources -> inventory, website, servers...
Growth - Productivity ->

Winning -> strategy -> choice -> MInimun Regrets (romance,career,education )
winning = minimun amount of regrets!
Strategy =/ vision or plan
strategy = making the riight choices!!! to...position yourself/buss with subtainable advantages over competition + superior relative value
 the big regrets (bad choices) -> romance, career, education, health
 winning = minimun amount of regrets
vision = long way goal (what will you do if you win the lotery)
plan = step by step (super wide spread)
goals - achibable/doing tyoday


Plan vs Strategy
P - live plan to be a ... (ex:plan to be a dentist - get the degrre in this university, get an office ...)
 plan witout strategy is rnadowness
S - start asking, what is winning for you?

Startegy -> Choices -> integration (between diferent choices) -> peer review (find information to see if it can work or not, is someone is doing it) ->

uniquily position (in waht are we unique) -> Sustainable (SWOT) (you must be able to do it) -> competition (VRIN or Enduring Ideas: The GE–McKinsey nine-box

matrix)

VRIN -> we need to try to dominate in all in our buss
Valuable = 1-10 10 your service (what your (clients, non clients think)) - people really need to considered hight, focus o an nich
Rare = 1-10 10 (the way you are presenting it)
Inimitable = 1-10 9  (how easy can you be copy)
NonSubtuable = 1-10 5 (we have to increase this number so they look at the other alternatives as poor)
What do yoyu know? who do you know? who knows you?
Ex: the tshirt company (make you VRIN, put it in the price of avarage price, if your VRIN scale, scale your price)

Pricing is the most importnat to take of the bussiness (even a change of 10-20% can change all your bussiness)
 You can change the product just a bit
 Normal price - the price w eneed - something high
Awarness preceed Trial -> (they have to know about the product b4 using/trying it)
 use    -> sm marketing + video
 repetition -> seen your product 7-25x times b4 buying the product
   -> repetition is the key!
   -> prepare well: you funnel, twiits...
 Asociation bias (ex: coke -asociate with good feelings)


Use well oportunity cost -> relationship with other things you can do!!!


Q1 - one thing from today video? -> build on customers
Q2 - what are you going to do about it? releaxe the rom
Q3 -

--- BOOKS ---
Playing to Win: How Strategy Really Works Audio CD – Audiobook, CD, Unabridged
by A. G. Lafley  (Author), Roger L. Martin  (Author), L.J. Ganser (Reader)

How to Write a Great Business Plan (Harvard Business Review Classics) Paperback – March 1, 2008
by William A. Sahlman (Author)

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability Hardcover – April 5, 2010
by Jagmohan Raju (Author), Z. John Zhang  (Author)

No One Understands You and What to Do About It Paperback – April 14, 2015
by Heidi Grant Halvorson (Author) -> Lead your organization + public speaking (the 70/30% rule, they only see uou lik eyou do 30%)

The Predators' Ball: The Inside Story of Drexel Burnham and the Rise of the JunkBond Raiders Paperback – June 1, 1989
by Connie Bruck  (Author)
Michael Milken

The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials) Paperback – July 22, 2008
by Peter F. Drucker  (Author)

Principles of Economics 6th Edition
by N. Gregory Mankiw  (Author)

No One Understands You and What to Do About It Paperback – April 14, 2015
by Heidi Grant Halvorson (Author)
MARKETING, PUBLIC SPEKING - peopel only percieve max 60% of what you thhink about yourself


--- NOTES ---
use all advertisemnet platform (ex:internet, newspapers...)
use 25% in education
Teach to improve your memory
Put you money where your bussiness is
In your add, will you click on this add? -> make things that you will buy.
 Be honest withyourself to make the add